Adopt a customer centric view of keyword density

Engage in guest blogging outreach and provide content to sites that share your audience to build links that will provide long-term SEO value. You must also use social SEO. There is a mixture of both paid and free keyword research tools which can really help to fine-tune and cut down …

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Focus on ROI Instead of page impressions

We can no longer just game the system by creating low-quality links. Imagine your content as a scrumptious dish you are trying to cook that will appeal to not only users but also Google. Backlinks are great for branding in the sense that they get your target audience familiar with …

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Top trends in reporting to watch

What does a search optimization program cover? Make sure it’s well-written with relevant information and not just keyword packed. Getting the technical details of search engine-friendly web development correct is important, but once the basics are covered, you must also market your content. Simply put, higher volume is better …

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Why metrics matter

Google has really focused its algorithm on providing relevant content in search. They want to improve the user experience y providing the most relevant search results for the query or question being asked. This means that while you can have great backlinks, you still need to also have great content …

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Things you most likely didn't know about cloaking

Learning search engine optimization can be overwhelming at first. There is a lot to wrap your mind around. But becoming proficient in SEO is definitely an achievable undertaking. In contrast, any person who happens to be in the area and has a cell phone can post a tweet with a …

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Don’t forget about html

The more relationships you have and the more people trust you, the more people will talk about you, link to you and, ultimately, buy from you. Customers don’t buy from people they like, they buy from those they trust! Instead of simply copying these phrases, youull write your content …

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Fun with link research for now

But even when the wording is vague (“near me”), the search engine’s complex algorithms interpret the meaning. When Google scans your site for information, it no longer pulls out the keyword phrases it thinks are relevant and pairs them to user queries. Instead, there’s an intermediary step. Google …

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Let's follow javascript best practise

If you participate in an active discussion on a forum or blog that is relevant to your business and if your comment provides contextual value to the discussion, then you don’t have to worry about sharing a relevant link. But make sure that you don’t overdo this by …

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Emphasizing fast results by using splogs

Although Google ranking algorithms are a close guarded mystery, the fact that Google provides a tool such as this, makes it a pretty certain bet that website speed performance influences their search algorithm. And for that a solid digital marketing and SEO strategy should be in place. Page load speed …

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This year will be the year of sitemaps

Social is also an SEO challenge for you. In the content, the brand mentions are generally connected to the products or services, and how those are connected to the content is explained. Instead of paying through the nose for marketing courses or advertising that will only offer short-term results, SEO …

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Age of the domain name

Even if buy-oriented verbs aren't included in a term, the specific query itself indicates more intent than a head query such as "shoes." To maximize search engine visibility, conduct thorough keyword research to compile a list of all long-tail keywords relevant to a business' products and vertical market. While there …

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The steps needed for putting web 2.0 into action

Web crawlers don't read a website in the same way a human does, since they only read through the HTML text of a page. Google wants to ensure that the sites it serves up in search results are relevant and up-to-date. A site that hasn’t been changed in two …

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What's the story about splogs

But the thing is, SEO copywriting is much more than just inserting keyphrases into content: Google also wants to see authoritative content that fully answers your readers’ questions and stands out from competing content. An index is another name used by a search engine for a database. You can also …

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Can a techie truly understand googlebot crawlers

If you’re writing on behalf of your business, then you’re going to need to make the most of a dedicated team to ensure that you achieve the best results. Create profiles for your business (and include a link to your website) on major directory sites such as Google …

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Be very sure of what you are writing

By spring 2013, Facebook and Google+ added hashtags. Backlinks from relevant sites in your niche are also worth significantly more than irrelevant sites or pages Does that change how they see the product or whether they need to buy something else? Make it clear on your own Web site that …

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Think about long tail search from the start

When in doubt, define a term or explain a concept in your content. It’s like riffing to your favorite jam on the radio and creating your own silly songs. Websites that are determined to produce new and highly relevant information find their way to the first page of specific …

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Fun with web crawlers for now

It is not known how many users out there use the Google Toolbar, but the authors believe that they number in the millions. Google can track the entire web surfing behavior of these users. Even though it is not a surefire indicator of ranking potential, I still hold that it …

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How do you feel about web 2.0 now?

Meta descriptions don’t carry as much value as they used to, but they still have an important role for SEO. Each of your posts should have a unique title and meta description. Make sure all are unique and you don’t have any duplicate ones. If you lie, you …

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Headings and rankings

Changing one of these aspects create an alternative scenario ‘B’. Once you’ve had a good think about your niche, make a list of search terms that you think are well suited to your business that you’d like to be found on. Post-crawling content the Spider stores the indexed …

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I bet you didn't know this about dynamic pages

If you execute your keyword research properly, you’ll end up with a long list of search terms you want to be found for. Make sure to search for those terms in Google yourself. What results are there already? Who will be your online competitors for these search terms? What …

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Publish Unique Data

There are increasing opportunities to use schema markups, depending on your niche. There are numerous schema opportunities for news, recipes, and even fitness video. As time goes on, there will increasingly be more and more opportunities to use schema to enhance your website, tell Google more about your website and …

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Quick tips regarding keyword research

Much of mobile optimization relied on paid search in the beginning, but not anymore. It is essentially free digital marketing! So when you hear the term “link building,” forget those old school black hat tactics. The game has changed. When done right, link building can be an extremely powerful way …

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Bucket brigades based on anchor text

Some websites are great and are ideally search engine-friendly, but many we come across are not. Cornerstone content (in short: assigning one main page per content and linking that from related pages) shows how internal linkscontribute to your site structure. When writing an article or some content for your web …

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Things about trust rank you have to experience yourself

Link signals tend to decay over time. Sites that were once popular often go stale, and eventually fail to earn new links. For years, we’ve viewed off-page SEO as the process of getting more inbound links … whether that be through link exchange deals, paid links, or other link-building schemes …

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Find out more about citations

SEO success relies heavily on the keywords you choose to target. A great way to think of content is as search engine food. The more unique content your website offers search engines, the more satisfied they are and the higher you will likely rank for the keywords your on-page content …

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Find out more about comment spam

The two biggest algorithm changes that Google released to ward off the abuse of link building included the Panda and Penguin updates, which came out in 2011 and 2012, respectively (and received regular updates ever since). One cracked down on websites with poor quality content and the other penalized websites …

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Go long-tail and forget doorway sites

It may seem too basic, but it is really a very effective tip – a simple change of the landing page title, so it would match the main and most relevant words and phrases of the campaign, could improve Google’s ability to understand what the landing page is all about …

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I bet you didn't know this about static pages

Instead of focusing on keywords that get you more traffic, focus on those that translate into conversions, revenue and profits. Don’t worry if you don’t have any formal training or education in your chosen area, Google will take into account the “amount of life experience” that makes them …

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Quick tips regarding html

Low-quality links can lead to a higher bounce rate and click-through rates, which can eventually degrade the ranking of your site on search engines. Think long term rather than short term. Short term will get you nowhere with SEO. If the same content appears multiple times on your website, search …

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Bucket brigades based on authority sites

Keyword research can prove to be one of the most high return activities, not only in SEO, but in search marketing as a whole. Selecting the right keywords and strategically placing them in key areas of your pages isn't rocket science, but it does take a little time and dedication …

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Creating efficiencies in the way the business operates

SEO closely aligns with so many marketing channels, business decisions and user behaviour that the potential your website will be 100% optimised is slim, to nil. If your document appears in a search results page, the contents of the title tag will usually appear in the first line of the …

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Make text links your centre of attention

Hreflang for example. After all, the end goal of your marketing campaigns is to make sure that you appeal to your customers in order to gain clicks, sales and conversions. When you link out to related domains, it not only helps the search engines to understand your niche, but also …

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Tactics around 301 redirects

Realize that meta keywords are only used by your competitor to see what you want to rank for. Google still doesn’t use them. It may seem too basic, but it is really a very effective tip – a simple change of the landing page title, so it would match the …

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The secret behind dynamic pages

Getting third parties to link their websites to yours is a critical part of SEO. Without inbound links, there is little to no chance of ranking for competitive terms in search engines such as Google, whose algorithm relies heavily on link measuring and weighting criteria. The easiest way to optimize …

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How to diagnose LSI related issues

At the end of the day, Google makes decisions based on the number of links pointing to your pages and the circumstances surrounding such links. Search engine optimization has significantly changed in recent years much to the amiss of Google’s guidelines The reason SEO caught my interest so many …

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