Avoid dated domain naming techniques like replacing words with numbers. In case of a manual penalty, link clean-up must be thorough. If you have a slightest doubt about a link — remove it. On the other hand, if you are dealing with Penguin, you should think proportionally and consider the ratio …

Engage in guest blogging outreach and provide content to sites that share your audience to build links that will provide long-term SEO value. You must also use social SEO. There is a mixture of both paid and free keyword research tools which can really help to fine-tune and cut down …

We can no longer just game the system by creating low-quality links. Imagine your content as a scrumptious dish you are trying to cook that will appeal to not only users but also Google. Backlinks are great for branding in the sense that they get your target audience familiar with …

What does a search optimization program cover? Make sure it’s well-written with relevant information and not just keyword packed. Getting the technical details of search engine-friendly web development correct is important, but once the basics are covered, you must also market your content. Simply put, higher volume is better …

Google has really focused its algorithm on providing relevant content in search. They want to improve the user experience y providing the most relevant search results for the query or question being asked. This means that while you can have great backlinks, you still need to also have great content …

It’s hard to imagine that just 10 years ago, SEO was a discipline governed by blackhat marketers whose sole objective was to increase rankings and drive traffic. Long story short—it wasn’t pretty, and Google didn’t like it. Overloading your website with keywords is no longer as …

Learning search engine optimization can be overwhelming at first. There is a lot to wrap your mind around. But becoming proficient in SEO is definitely an achievable undertaking. In contrast, any person who happens to be in the area and has a cell phone can post a tweet with a …

Having a news section on your site is a really good idea. It gives you the opportunity to fit in lots of keywords and it means you are regularly updating your website (which the search engines look favourably on). Having a blog on your site is good for the same …

Set up keyword trackers, such as Google Alerts or Mention, to track every single post containing your keywords. From an SEO perspective, serious problems have just been created, as Amazon is one of the most authoritative websites in the world and the product pages on Amazon are almost guaranteed to …

Increasing your search visibility is a good thing, clearly, but it takes a lot of time and effort to accomplish those rising rankings, and there’s no guarantee how much extra traffic they’re going to send your way. You should see in website traffic, a key indicator of progress …

If you want to increase your rank for your particular web page or website on different search engines such as Bing, Google as well as Yahoo, then SEO (Search Engine Optimization) will allow you to do this. The purpose of SEO is to achieve the best result on a search …

The more relationships you have and the more people trust you, the more people will talk about you, link to you and, ultimately, buy from you. Customers don’t buy from people they like, they buy from those they trust! Instead of simply copying these phrases, youull write your content …

In the earlier days of SEO, sending out press releases with keyword optimized anchor texts would get you a dozens of backlinks. In some fortunate cases, this would even make your site crawl to the top positions on SERPs. So, eventually Press releases became a tactic to build links and …

But even when the wording is vague (“near me”), the search engine’s complex algorithms interpret the meaning. When Google scans your site for information, it no longer pulls out the keyword phrases it thinks are relevant and pairs them to user queries. Instead, there’s an intermediary step. Google …

The true answer of whether social plays a role in search rankings may not always be written out in black and white. But you can leverage social to win at SEO. That part is crystal clear. Even seemingly negligible factors like fast-loading pages can improve search engine rankings.: So don't …

If you participate in an active discussion on a forum or blog that is relevant to your business and if your comment provides contextual value to the discussion, then you don’t have to worry about sharing a relevant link. But make sure that you don’t overdo this by …

Although Google ranking algorithms are a close guarded mystery, the fact that Google provides a tool such as this, makes it a pretty certain bet that website speed performance influences their search algorithm. And for that a solid digital marketing and SEO strategy should be in place. Page load speed …

Social is also an SEO challenge for you. In the content, the brand mentions are generally connected to the products or services, and how those are connected to the content is explained. Instead of paying through the nose for marketing courses or advertising that will only offer short-term results, SEO …

Even if buy-oriented verbs aren't included in a term, the specific query itself indicates more intent than a head query such as "shoes." To maximize search engine visibility, conduct thorough keyword research to compile a list of all long-tail keywords relevant to a business' products and vertical market. While there …

He operated as an outlaw, yet wearing black probably made him seem cooler to the audience — an unexpected hero who fought for regular people. In our experiences, we’ve seen lower-tier eCommerce websites increase organic search traffic by as much as 50-100% by simply rewriting product descriptions for half of …

Users searching for your site on Google might not necessarily want to land on your homepage. Sitelinks on the SERP provide them with a direct link to other parts of your site which might be more relevant to them. The number of external links you receive is important. Some of …

Web crawlers don't read a website in the same way a human does, since they only read through the HTML text of a page. Google wants to ensure that the sites it serves up in search results are relevant and up-to-date. A site that hasn’t been changed in two …

But the thing is, SEO copywriting is much more than just inserting keyphrases into content: Google also wants to see authoritative content that fully answers your readers’ questions and stands out from competing content. An index is another name used by a search engine for a database. You can also …

If you’re writing on behalf of your business, then you’re going to need to make the most of a dedicated team to ensure that you achieve the best results. Create profiles for your business (and include a link to your website) on major directory sites such as Google …

By spring 2013, Facebook and Google+ added hashtags. Backlinks from relevant sites in your niche are also worth significantly more than irrelevant sites or pages Does that change how they see the product or whether they need to buy something else? Make it clear on your own Web site that …

When in doubt, define a term or explain a concept in your content. It’s like riffing to your favorite jam on the radio and creating your own silly songs. Websites that are determined to produce new and highly relevant information find their way to the first page of specific …

It is not known how many users out there use the Google Toolbar, but the authors believe that they number in the millions. Google can track the entire web surfing behavior of these users. Even though it is not a surefire indicator of ranking potential, I still hold that it …

Meta descriptions don’t carry as much value as they used to, but they still have an important role for SEO. Each of your posts should have a unique title and meta description. Make sure all are unique and you don’t have any duplicate ones. If you lie, you …

Changing one of these aspects create an alternative scenario ‘B’. Once you’ve had a good think about your niche, make a list of search terms that you think are well suited to your business that you’d like to be found on. Post-crawling content the Spider stores the indexed …

If you execute your keyword research properly, you’ll end up with a long list of search terms you want to be found for. Make sure to search for those terms in Google yourself. What results are there already? Who will be your online competitors for these search terms? What …

There are increasing opportunities to use schema markups, depending on your niche. There are numerous schema opportunities for news, recipes, and even fitness video. As time goes on, there will increasingly be more and more opportunities to use schema to enhance your website, tell Google more about your website and …

Much of mobile optimization relied on paid search in the beginning, but not anymore. It is essentially free digital marketing! So when you hear the term “link building,” forget those old school black hat tactics. The game has changed. When done right, link building can be an extremely powerful way …

Some websites are great and are ideally search engine-friendly, but many we come across are not. Cornerstone content (in short: assigning one main page per content and linking that from related pages) shows how internal linkscontribute to your site structure. When writing an article or some content for your web …

Link signals tend to decay over time. Sites that were once popular often go stale, and eventually fail to earn new links. For years, we’ve viewed off-page SEO as the process of getting more inbound links … whether that be through link exchange deals, paid links, or other link-building schemes …

There are remedies that a company can take when they encounter bad traffic or other competitor activity. Compression can significantly reduce the size of the webpage to be loaded by your browser, reducing HTML or CSS files by up to 70%. Compression is usually done by the web server itself …

SEO success relies heavily on the keywords you choose to target. A great way to think of content is as search engine food. The more unique content your website offers search engines, the more satisfied they are and the higher you will likely rank for the keywords your on-page content …

The two biggest algorithm changes that Google released to ward off the abuse of link building included the Panda and Penguin updates, which came out in 2011 and 2012, respectively (and received regular updates ever since). One cracked down on websites with poor quality content and the other penalized websites …

It may seem too basic, but it is really a very effective tip – a simple change of the landing page title, so it would match the main and most relevant words and phrases of the campaign, could improve Google’s ability to understand what the landing page is all about …

Instead of focusing on keywords that get you more traffic, focus on those that translate into conversions, revenue and profits. Don’t worry if you don’t have any formal training or education in your chosen area, Google will take into account the “amount of life experience” that makes them …

Auditing an existing site is one of the most important tasks that SEO professionals encounter. SEO is still a relatively new field,and many of the limitations of search engine crawlers are nonintuitive. The biggest challenge with SEO is that it’s ambiguous territory—but you shouldn’t let the …

Low-quality links can lead to a higher bounce rate and click-through rates, which can eventually degrade the ranking of your site on search engines. Think long term rather than short term. Short term will get you nowhere with SEO. If the same content appears multiple times on your website, search …

Keyword research can prove to be one of the most high return activities, not only in SEO, but in search marketing as a whole. Selecting the right keywords and strategically placing them in key areas of your pages isn't rocket science, but it does take a little time and dedication …

SEO closely aligns with so many marketing channels, business decisions and user behaviour that the potential your website will be 100% optimised is slim, to nil. If your document appears in a search results page, the contents of the title tag will usually appear in the first line of the …

95% of the U.S. Internet browsing population accesses search engines each month. Furthermore, the U.S. online population makes an average of 37 search engine visits per person per month. Now, users are accustomed to using long tail keyword searches or several words strung together which increase the specificity …

Hreflang for example. After all, the end goal of your marketing campaigns is to make sure that you appeal to your customers in order to gain clicks, sales and conversions. When you link out to related domains, it not only helps the search engines to understand your niche, but also …

Realize that meta keywords are only used by your competitor to see what you want to rank for. Google still doesn’t use them. It may seem too basic, but it is really a very effective tip – a simple change of the landing page title, so it would match the …

Getting third parties to link their websites to yours is a critical part of SEO. Without inbound links, there is little to no chance of ranking for competitive terms in search engines such as Google, whose algorithm relies heavily on link measuring and weighting criteria. The easiest way to optimize …

Search engine optimization (SEO) is the process of structuring your site to rank high in on-target search results and boost visits. After crawling the content, the Spider stores a particular page in a database. Duplicate content can appear on a website for different reasons. Sometimes the same content is accessible …

At the end of the day, Google makes decisions based on the number of links pointing to your pages and the circumstances surrounding such links. Search engine optimization has significantly changed in recent years much to the amiss of Google’s guidelines The reason SEO caught my interest so many …

When Instagram users repeatedly see people they follow talking about a product, they head to Google to research it more. A piece of content related to all the information about SEO is evergreen, but some information might need edits after a while. How powerful is your domain name? How well …