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A keyword like ‘coffee’, for example, wouldn’t tell you very much. Social media networks can help you to give your content the initial boost it requires before the media and other interested users find it. Body keywords still have their use, however. Use attractive subheaders: Readers should be able to bounce around to seek out the pieces of your content that interest them. By using attractive subheaders, you can pique the curiosity of your readers and keep them engaged.

Random musings on bounce rates

HubSpot has a great tool called Website Grader that can check if your site is Mobile Responsive and has Viewports configured. As you create content for Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... your website, link to other pages on your site within your content. Use anchor text that uses the page’s target keywords or phrases that explain what the page is about. Mobile SEO is a challenge for digital marketers. The screen being small and of low resolution hinders searches from scrolling down to the bottom of a page, let alone be going to the next page. It’s important to understand screen resolutions of your visitors and ensure that the product grid is not pushed below the fold on their browsers.

Focus on performance, user experience, and text links

Annotation-worthy examples include a product or campaign launch, a new speed fix, etc. Often, the best SEO strategy is to focus on long tail terms—search terms that are highly specific, relevant, and with strong buying intent. There are plenty of online tools that you can use for this purpose, including Open Site Explorer, Majestic SEO and Ahrefs. Google, the top search engine--and the one to optimize for--handles more than 50 percent of search traffic and utilizes more than 100 algorithms to track and manage HTML content ("on-page factors"), external profiles ("off-page factors"), link architectures, popularity and reputation, as well as PageRank calculation (a complex site voting system) and web bots.

Believe it or not - Content is King

Company blogs have been proven again and again to do wonders for businesses. Among other things, having a company blog will improve your SEO and allows you to become seen as an expert in your field. That system had drawbacks what some black-hat marketers banked on, and finally Google changed its algorithms, which totally ended the practice of traditional link building practice. But social didn’t bother with this model. According to SEO Consultant, Gaz Hall from SEO Hull : "It is called implied linking as there is basically no link to go back to the source site."

Aligning your goals in relation to SEM

There are different areas of basic SEO you need to address in order to get onto the first page of google. Some of these factors you can't control - for example the age of your site apparently holds weight in the google algorithm. I've seen new pages soar though, so don't assume you're lack of first page success is just because your blog is new. To The talk on Facebook is about Marketing Beverley at the moment. help a webpage rank for a specific keyword, focus on “optimizing” for the keyword instead of “stuffing” in the keyword. Use the target term in all the right places. And, as Google’s quality guidelines explain, “Focus on creating useful, information-rich content that uses keywords appropriately and in context.” SEO or search engine optimisation is a digital marketing method that works to optimise a website to perform well in search engine results. Using different tags and elements on your page will help search engines understand which parts of the content are connected to each other, and which are separate.