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You can no longer write a bunch of spun articles with your backlinks and place them on sites and article directories that are completely irrelevant to your niche, and still get rewarded by Google. Over the years I've seen webmasters and SEOs being concerned over boilerplate content, such as repetitive legal disclaimers or navigation on the header or footer of your pages. But Google time and time again has said they can handle it and they don't penalize for this type of content. Use facts, figures and dates whenever possible. People love comparisons and making the best comparisons usually requires coming up with some solid proof. Does the content add an enormous amount of value or is it thin and veiled in an attempt to merely rank for a keyword? Is the content unique? You can't skimp on quality. Not today.

The secret behind indexed pages

Your homepage is the most important and likely your strongest webpage. The link power (AKA link juice) is distributed from the homepage to all other subpages. Ideally, you should distribute the link juice evenly to all other subpages through internal links and easy navigation menus. SEO and content marketing both Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... bring important elements to the online marketing table, and you need them both to really grow your business. It’s often a really big and complex picture that needs to have everything working together to deliver the best results. There are plenty of online tools that you can use for this purpose, including Open Site Explorer, Majestic SEO and Ahrefs. We recommend page descriptions are between 100 and 320 characters.

Take a customer focused approach to keyword stuffing

There are also companies who sit between both camps almost grey hats so to speak. It’s OK to do promotion to tell people about your content, but if you can only get links by offering money to people or other big incentives, then you’re likely doing it wrong. One of the best ways to get links is to publish original research. That’s not that hard to do. Find out a question that people have in your industry and then do something to answer that question with data. Technical SEO is the basic foundation of any site. While it might not have a direct relation to page/site ranking, it supports all the other components and must be done with a lot of care. We said earlier that you’d need local SEO landing pages for every physical presence you own.

Get an increase in profits and sales

Whether you should go after long tail keywords, which are specific and consist of multiple words, or after head terms largely depends on your competition. Another factor to take note is that web masters are advised to create content for their audience and not search engines. Write good content and key terms should naturally be included. The result was that all websites that previously were ranking #1 through this practice disappeared completely from search results. Gaz Hall, a Freelance SEO Consultant, commented: "Well known search engines such as Google rank websites according to complex algorithms which are designed to determine which websites are most relevant for particular search terms."

Are you using the best revenue model for your business?

Google has devoted a great deal of time preventing people from using links to manipulate its algorithms in order to obtain higher SERPs. HubSpot I'm always amazed by the agility of New Media Now on this one. also recently unveiled a way to add canonical tags directly in the COS and blog posts, making tag implementation even easier for SEO experts and novices alike. Even though many social media sites use no follow tags, I still believe that social media can definitely help you acquire better links for your overall strategy. Social media links might not increase your placement in the SERPs, but they are still links that are pointed to you that search engines can crawl, and as search engines continue to get better about using social sites to rank websites, it is something you want to use to your advantage. Although not as important as they used to be, reciprocal links do still matter with Google. Reciprocate with similar websites and include keywords near the links on your site.