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If you want to achieve a higher ranking on Google and other search engines, you’ll need to get serious about search engine optimization. Search Engine Optimization (SEO) • is the process of affecting the visibility of a website in a search engine’s “natural” or “organic” (not paid for) search results. Google regularly refreshes its search engine algorithms. These are called “Google updates.” These updates improve search results by gradually optimizing the specifications for website quality and relevance. At the same time, they counter web spam. Writing guest posts should be part of every content marketing strategy. Creating content for authority sites can increase your brand awareness, increases your website’s authority and you can get some referral traffic from these websites.

Reasons why marketers love static pages

Some influencers can reach millions of people within seconds, this is by far the best way to increase branded search. Google constantly updates and reviews Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... guidelines on link building. Some individuals tend to abuse the process by engaging in unfair practices like posting the same article to a site en masse. Once you get a link penalty from Google, you risk having your site ranked lower and getting back to the top afterwards will be harder. It has been suggested, by a range of SEO experts in London and across the world, that simply Wikipedia’s switch-over itself could have had a dramatic effect on the amount of HTTPS sites that rank so highly in SERPs, but it is obvious that there are a wide range of contributing factors. Users will also become frustrated if they can’t view content because of broken URLs.

Don't miss out authority sites from your detailed marketing checklist

Google plus is still pretty new but the way I see it, Google will really try to integrate the social signals they can extract from Google plus into their search engine rankings. Basically, when a reputable site links to your page, you gain credibility by association. In order to do this, search engines are capable of identifying all relevant information online and ranking them in order of quality and relevance. Why does trust matter so much?

Unlocking the mystery of quality

Mobile apps like Flipboard or CNN make it easy to consume information broadly and quickly. The Google algorithm incorporates hundreds, if not thousands, of signals when determining where pages rank for a search. Knowing which factors carry the most weight and optimizing accordingly can be the difference between success and failure. Today, virtually every business has its own space over the internet and it does not matter whatever the size the business is. Most of these business owners who use SEO strategies are successful in getting customer attention through marketing over the internet. Gaz Hall, from SEO Hull, had the following to say: "Keywords and phrases used in communications should involve thoughtful research from the outset."

Be mindful of duplication

Prefer permanent redirects (status 301) over temporary redirects (usually status 302 and 307). Ha!) I'm always amazed by the agility of Indozine on this one. I spend the majority of my time learning about Google’s search engine algorithm and duplicating my strategy to Bing and Yahoo for two very simple reasons: In getting involved with SEO, you need to consider the fact that it is a full time job. It involves lots of things, in which you need to be alert for changes that may happen. Links don't matter that much for ranking in the Featured Snippet when you already rank on page one of Google.