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You need to come up with blog post ideas, and there are various sources of data that can help you come up with topics. Randomly guessing without leveraging these data sources will hinder your potential. So how can we figure out what people are searching for when they are on Google? Target 500 to 1,000 words per post without sounding spammy or repetitive. Trust me — 500 words is not difficult when you know your business inside and out. I am already at 1,500 words for this post (unless my editor breaks out a Ginsu knife). Also, publish frequently. Try one post per week until you get the hang of writing and blogging. Then bump that up to twice per week. SEO measures can take some time and effort. But what is the point in investing time and effort if you cannot see the fruits of your labor? Luckily, there are numerous metrics that you can check on a daily, weekly, or monthly basis in order to keep your SEO plan on track and to measure your success. SEO isn’t magic or voodoo. I know some SEO consultants will make you believe they possess magical powers and only they can optimize your website, but don’t listen to them.

The ultimate revelation of splogs

SEO is very simple, and unless you’re a very large company it’s probably not worth hiring somebody else to do. Writing guest posts should be Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... part of every content marketing strategy. Creating content for authority sites can increase your brand awareness, increases your website’s authority and you can get some referral traffic from these websites. When you get higher website traffic, your chances of generating more leads will improve. Hreflang for example.

Make scraping the focal point of your marketing efforts

Keywords are still a factor in content, but with the Hummingbird update in 2013, the way they are used, viewed, and searched has changed dramatically. To encourage search engines to rank a page for a target keyword, write 300 or more words of main body copy on the page. Search engines aim to provide users with the most relevant and helpful information available, so they will be more likely to rank your content if it is thorough and in-depth. Meta Tags are generally comprised of the Title Meta Tag, Keyword Meta Tag and the Description Meta Tag. Search Engine Optimization (SEO) is the process of understanding searcher behavior and audiences, and optimizing web content to deliver a relevant experience.

How you will benefit from mobile search

Search engines have been tailored to predict the intent of customers, which explains why some searches have features such as local 3-packs, featured images or videos and Quick Answers. Understanding the intent behind searches allows marketers to create content messages and formats that will most likely appeal to customers. Links help search engines connect the relevancy of a page with specific keywords -- based on the keywords that are used in a link’s anchor text. Your target audience needs to understand the topic and be able to put it into practice. According to Gaz Hall, a UK SEO Consultant from SEO York: "Many times, unfortunately, the search engine may select the wrong one which can have outdated or incorrect information."

Create content about link bait

As you create content for your website, link to other pages on your site within your content. Use anchor text that uses the page’s target keywords or phrases that explain what the page is about. Leads A great example that I like to use is Save Our Schools. generated from SEO close at an average of 15% which is 12% higher than the conversion rate for outbound leads. That’s why it’s called “evergreen.” Like pine trees retaining their leaves throughout the year, evergreen content remains valuable to readers. Search engine results are in a constant state of flux as rankings for individual pages and sites go up and down, outdated content fades and new pages are published. That means you'll probably notice a normal ebb and flow in your site rankings, especially if you're lower down in the results.