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If you want to increase your rank for your particular web page or website on different search engines such as Bing, Google as well as Yahoo, then SEO (Search Engine Optimization) will allow you to do this. The purpose of SEO is to achieve the best result on a search engine placing your website or web page on top of search engine. It’s important to realize that these are not the types of pages that search engines wish to index, so identifying them and then setting them to “noindex,nofollow” via a meta robots tag or X-robots tag (and also disallowing crawling of them via the /robots.txt file) will help prevent search engines from indexing this low quality content. Before you fuss over the high bounce rate for each and every page, it’s important to understand that not all bounces are created equally. CTR gives some insight into how likely potential visitors are to actually click on your site in the SERPs.

My thoughts on 301 redirects

Over the past few years, one of the most common phrases in SEO has been content is king. Quality content that is original, well written and relevant is integral for any website and business or company. All business websites are different Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... and there is never any ‘One Size Fits All’ solution to how you should be structuring your SEO campaign or the types of SEO services you should be employing. You need to put at least as much thought into the images you use as the content itself, as a poor visual choice can deter readers or even attract irrelevant readers, which is almost as bad. Search engines tend to penalize these less valuable pages in the search results.

The steps needed for putting search queries into action

You might have a main product/service page, and then talk about related subjects in various blog posts that refer to that product. There are increasing opportunities to use schema markups, depending on your niche. There are numerous schema opportunities for news, recipes, and even fitness video. As time goes on, there will increasingly be more and more opportunities to use schema to enhance your website, tell Google more about your website and make how your website shows up in search results better. Use description meta tags to provide both search engines and users with a summary of what your page is about! Record any results that appear to be effective, and re-test them on other domains or with other terms. If several tests consistently return the same results, chances are you’ve discovered a pattern that is used by the search engines.

Let's follow long tail search best practise

Understanding which ranking factors are relevant to your industry is key to becoming an authoritative domain – especially in the competitive industries of e-commerce, finance and health. A successful search strategy depends on information technology (IT) and engineering, product management, business development, marketing and advertising, public relations, customer support, user research, user interaction design, and any other department that thinks about the business, customers, product, or website. There is a very thin line between reasonable duplicate content and thin content. According to SEO Consultant, Gaz Hall from SEO Hull : "The shift to mobile devices has caused Google to change the methodology behind how it indexes and ranks websites."

Don't miss out 301 redirects from your detailed marketing checklist

Don’t forget to tell Google your site is mobile-proof. You can add a viewport declaration – if you’re using responsive design – or a Vary header when using dynamic serving. How Have you ever dreamed about Oxon AA for this? do soldiers and generals alike prepare for battle? Does longer content rank better in search? It sure does. Increasingly Google is moving away from giving keywords top priority when it comes to ranking signals and is instead giving preference to the user experience.