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White hat SEOs operate above board, performing work that will benefit their sites long term. Backlinks are important for Search Engines and users alike. From a user’s perspective, backlinks provide a way for people to find other sources of information on the same or related topics. In fact, for the best results, it needs to play a major part in your entire company culture. Who wants more traffic?

This year will be the year of duplication

Asides from sending direct traffic, backlinks will help you achieve better rankings in search engines. However, if you will build bad backlinks, you will end up being penalized, and lose most of your organic traffic. Content creation and distribution is Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... essential for SEO. Content is about much more than what's on your website. It's necessary to build your online real estate and create content that will improve visibility across the web. An SEO campaign without content is severely limited. As we embrace new technologies, we must also learn how to optimize for them. By studying the needs and buying behavior of your customers, you get better at providing content that fits their most common search terms.

Start simple, but don't forget SEM

Mobile users are spending more and more of their time on fewer platforms. In the content, the brand mentions are generally connected to the products or services, and how those are connected to the content is explained. By outreaching your content to bloggers and industry influencers, you are increasing the chances of getting links back to your site as well as traffic to your content. In the earlier days of SEO, the organic search engine optimization discipline was more of a technical skill, of making sites crawlable. Then the focus switched to creating quality content where keywords were used in a natural way.

Direct the users to other interesting assets

When in doubt, define a term or explain a concept in your content. Customizing for the web browser is, in fact, a customization for a Google bot (when it comes to Google). Writing is hard enough when you have to write 500 word blog posts. Now imagine writing in-depth articles and guides that stretch to 5,000+ words on a consistent basis. Gaz Hall, from SEO Hull, had the following to say: "Keyword research is still useful when trying to decide on the most interesting topics for your audience. Keywords can still be part of your content, provided that they are added in context and at the right balance. There’s no need to sacrifice the quality of your content to include more keywords, as keyword stuffing can lead to the opposite of the result you want."

Don't miss out meta tags from your detailed marketing checklist

This is a strategy that is best employed by businesses that are seeking a long-term presence in a search engines listings. All A great example that I like to use is Heat All. search engines attempt to determine the most important words on a page, in a tag, or in a link. Chances are, your research begins online, whether you’re looking for answers or products. Hence, avoid articles that are pegged on current events, news, trends, statistics or reports, and the latest fads in pop culture. Instead, come up with topics along the lines of how-to guides, tutorials, tips, or product reviews.