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The combination of SEO and conversion can result in a lift in organic results. If left unattended, thin content will tell search engines your site is irrelevant, low value, or both. Some websites heavily target specific keywords to appear as highly relevant for a search term without providing valuable or unique information. When people search for your products and services, you obviously want to appear as high in the search engine rankings as possible, but the reasons for this are more than just because you want them to click through to your website. Simply making sure that your graphic design team and photographers save all their images as ‘save for the web’ in Photoshop and Illustrator, and making sure that the physical size of the image is as close as possible to how big it’ll be on the website can go a long way.

The latest trends in nofollow links

When choosing anchor text, select phrases that make sense to the reader within the context of the content. These phrases may even contain exact match words. For example, if your product Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... page is thin, you can add unique content in the form of a detailed explanation. Your content isn’t relevant to what users are searching for, and doesn’t offer a useful answer to their question, causing them to “bounce” back to Google’s search results page after visiting your website. If a site links to you using the ’nofollow’ meta tag then their website’s authority won’t be passed to you. Some publishers automatically nofollow all external links, which is bad practice. Nofollow links should be reserved for sponsored or paid for links and content you don’t necessarily trust but still want to use as an example.

Adopt a customer centric view of citations

You wouldn’t want to put hours and hours of time into creating quality content for a keyword that doesn’t provide a good return on investment. Google’s advanced text analyzing algorithms can easily make out whether you are curating content or generating thin content. If you're not adding value, then the customer simply won't ascend and you won't grow your business (fast or slow). That's what it takes. ocial Bookmarking is another great way of promoting your website. Submit your latest blog posts and pages to the most popular bookmarking sites, like StumbleUpon, Digg, Delicious, Reddit, etc. Search engines really like these types of sites because the content on these sites is updated very frequently.

We live in the age of skimming

Google has reduced the importance of keyword phrases and now places more importance on a variety of elements, appropriately called “on-page factors.” Relevance versus authority can be particularly challenging for beginner link builders as they begin the arduous process of securing links You’ve optimized your content with SEO. Gaz Hall, a Freelance SEO Consultant, commented: "Brand mentions and co-citations are also very important to Google, in determining the quality and usefulness of a particular web page."

Find your audience through your competitors

Also, expect to be targeted by a lot more people trying to sell you their services. Search Take a butchers at Beverley Guide, for instance. marketing can come across as quite a broad subject with endless topics! If you use an image without the proper accreditation, then you could be facing a hefty invoice further down the line. Select a valuable blog post that was published a year or more ago but is still highly relevant to your business, industry, products, or services.