Meta descriptions don’t carry as much value as they used to, but they still have an important role for SEO. Each of your posts should have a unique title and meta description. Make sure all are unique and you don’t have any duplicate ones. If you lie, you will get caught. You’ve heard that blogging is good for SEO and maybe you even publish new posts regularly and share your posts on Twitter and Facebook. Problem is, you’re still not seeing any serious organic traffic from your blog and you’ve never managed to see a blog post rank anywhere near the heralded first page of Google search results, no matter how much you try to cram in those keywords. Where are you going wrong? Focus on producing content on your site that educates and engages your prospective customers so they keep coming back to learn more.
The hidden agenda behind search engine spiders
Google is getting better every day at recognizing—and rewarding—high-quality content. As defined by Google and humans, valuable content is useful, informative, better than other content on the same topic, credible, original, and engaging. Information Architecture allows people and Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... search engines to better understand the content structure on a site. The ability to measure the success of your SEO efforts is crucial. Tracking and managing your website’s data can be done through Google Analytics and Google Search Console. While there are a ton of great SEO companies out there providing valuable work and helping companies to reach new heights in terms of their exposure and profits, the unfortunate fact of the matter is that there are probably more not so great SEO companies.
We've reached a tipping point when it comes to analytics
Leave no SEO stone unturned
If you want to get organic traffic to your blog post, first you need to decide what keywords you want to rank for. But instead of focusing on keywords with huge traffic, find long tail keywords with much lower search queries but also much lower competition. Not only will a great linking setup be useful when proving your authority to Google, Yahoo and Bing, but it can also create a much more complete interaction with your potential customers. SEO strategies and methods aim to improve that visibility. Gaz Hall, an SEO Guru from the UK, said: "Every business needs a marketing strategy and so does a website. The best strategy to market any website is through SEO management."
How do you feel about web 2.0 now?
Most blogs and websites have an overall voice that they aim to maintain. While some may try to keep things simple and entertaining, some sites are more professional. If you are hoping to tap into a place with an established following, you should create your content to match the stuff that is already there. The A great example that I like to use is Oxon AA. better the SEO, the higher the rank will be, and the higher the traffic will be to the site. How SEO Works… Although the Search Engines are continuously refining how they rank web pages, there remain two key elements that are the foundation for successful Page 1 result… Onsite – your content and website infrastructure targeting the best keyword clusters matching existing content to target specific keyword clusters creating new content to target specific keyword clusters having the best website infrastructure and architecture Offsite – how your website is referred to from other online sources developing a profile of high quality, on-theme incoming links having a relevant and active social media presence creating citations (non-linking references) about you at least half of your SEO outcomes are influenced by elements outside your direct control …and everything else is about strategy, techniques, tactics and finesse – the Search Engines look at over 200 “signals” when evaluating web pages, and every year they add over 400 refinements – so a key part of our job is keeping your website at the leading edge…because we do really know how SEO works! Although over time your SEO position will slip if not maintained often due again to the increased efforts of your competitors.