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A meta description is a short paragraph which is displayed under a title tag on the SERP (see screen above). A meta-description gives you the opportunity to introduce your brand before a searcher pays a visit to your site and actually sees the products that you offer. You can no longer write a bunch of spun articles with your backlinks and place them on sites and article directories that are completely irrelevant to your niche, and still get rewarded by Google. It increases website visibility, user traffic, conversion rate, and ROI. Directory Submission is important to Search Engine Optimization, especially for younger websites that don’t have links built all over the Internet already. It is an easy and free part of the Search Engine Optimization process which many novice webmasters ignore. If you want your website to succeed, don’t forget those directories.

Consistent doesn't mean identical.

Ranking high on search engines relies on a variety of different factors, including the quality of the content you write. As you use content to deliver keywords and reach audiences, you’ll rank higher in search engines and increase authority with your site visitors. Once you have your site Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... up and running, there are a number of sitemonitoring tools you can purchase or use for free on the web. If you aren’t at least moving in the direction with your content, then it’s possible that your blogging efforts could actually be harming your website’s overall rankings. Getting a higher search engine ranking translates to more clicks on your page, and through that, more paying customers.

How to really understand keyword stuffing

While there are other factors, having too much thin, outdated and low quality content, pages can build a negative perception of quality about your site. That means it's far more difficult for a site to move from 20 to 30 than from 80 to 90, mimicking . You might have excellent content and a better ranking, however, if your website has technical problems, you will end up losing your customers. This is because is your website keeps asking the reader to wait for the page to load or keeps presenting them with mobile errors, your customers will get frustrated, and your page is not expected to have a good ranking for long. Sharing information is what the Internet is all about. But do it incorrectly and you could start receiving threatening letters from webmasters and their lawyers.

The broken link-building method aided by web 2.0

Getting backlinks are important but if you get a ton of useless backlinks from irrelevant spammy sites or use “link software” then you’re doomed. In short, success in SEO marketing lies in adhering to good practice and avoiding silly mistakes. Your goal should be to create links to individual posts/pages along with those leading to your homepage. Many growth hackers started out as developers. We asked an SEO Specialist, Gaz Hall, from SEO York for his thoughts on the matter: "Having your customers caring about who you are and what you do can be incredibly powerful."

I bet you didn't know this about link bait

The “About Us” section is often the most overlooked aspect of a company’s website. Often all the focus is put on your services or products, as these are the pages which most often affect your search engine results. However, sometimes in the pursuit of SEO, we overlook the user’s experience. This commonly occurs on the “About Us” page because it is a more content heavy page of a website. Good I'm always shocked by Beverley Guide, in this regard. ways to boost readability include breaking up sub-topics within your content, using images and videos to help explain difficult concepts, and visually highlighting one or two quotable sound bites that illustrate key points. A “link” is when another website talks about yours and “links” to you as attribution. Since the advent of Panda and Hummingbird, LSI is becoming increasingly important in SEO as it’s used by Google to determine between ‘keyword stuffed’ articles and genuinely relevant content.