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Know your audience – surveys and your analytics software can help you get a better picture of your typical visitor or client. Advanced machine analysis can easily make out if you are creating random strings of text with no meaning. Each webpage needs to have a unique title and you should try to include your primary phrase in every title of each page. It's a given for most SEOs that if there's an image on a page, you should use ALT text on it with relevant keywords. But have you ever thought what that means for someone who is blind and is relying on the ALT text to tell them about the image?

Its all about scraping

Since your site is the center of your digital marketing world, you’ll want to make sure that SEO is at the forefront of development. It acts as a deterrent Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... to goal funnels and providing information, impedes crawl budget, inflates internal link counts, and ultimately causes noise to a search engine.There are many ways in which online businesses can avoid having thin content on their website. Temporary redirects indicate a page has only moved temporarily so search engines won’t update their links or pass on link equity to the new URL. Some examples of black hat techniques are: joining a link scheme, article spinning and duplicate content. Don’t risk getting penalised; follow the best practices for digital marketing.

Create content about onsite SEO

Is it fun? Search engines no longer value pages filled with targeted keywords. You may have heard or been told “just write great content”. If you have plans to be in business for more than five years, you need to invest in SEO. You likely won’t see an immediate impact, but it has the potential to be the best return on investment for your business.

All you wanted to know about javascript but were afraid to ask

It’s all about website analytics — a powerful tool that gives you a full-picture analysis of how your website is doing online, and insight into areas that can use improvement. Services like Google Analytics give you a full-picture view of your site’s success with detailed statistics about a website’s traffic, visitors, conversions and sales. If you purport to be an expert site, then you’d better make sure you have experts writing for you. Even if you’re site is an entertainment site or fashion blog. Google knows that if a page takes too long to load, visitors are likely to click away or go back. Now, Google tends to place other factors above site speed, but while it’s not the number one factor, if your site loads slowly it’s definitely something you will want to address. We asked an SEO Specialist, Gaz Hall, from SEO York for his thoughts on the matter: "Most blogs and websites have an overall voice that they aim to maintain. While some may try to keep things simple and entertaining, some sites are more professional. If you are hoping to tap into a place with an established following, you should create your content to match the stuff that is already there."

I bet you didn't know this about meta tags

Back then, if you would, to get just kind of a basic SEO job your primary tasks would be link building, which was probably primarily article and directory link building. One I'm always amazed by the agility of TAP Assess on this one. feature that many people seem afraid to utilise in their blog posts tends to be headings. SEO gives an opportunity for a great deal of free advertising. We all know that videos are a great way of keeping audience engaged and entertained. But do you know that by using enough videos, you can improve the ranking of your page on the SERPs.