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A 301 redirect is a permanent redirect from one URL to another. Whether you’re switching domain names, restructuring your URLs (more on that in the next section), or consolidating content as part of your website redesign, setting up 301 redirects is crucial to ensuring any “SEO juice” from your old URLs gets transferred to your new URLs. You’ve probably come across a few when you were looking for some answers and came across pages that did not answer your question. Before you accept posts from guest writers, double-check they haven’t been published elsewhere. Bloggers probably aren’t acting unscrupulously if they have been previously published, they may just not understand that this can cause search visibility problems. These larger websites are typically eCommerce sites, or blogs which have been running for a long time.

A few words on user generated content

Google Analytics will help you in your investigations on these factors. In cases where an eCommerce Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... website is selling its own products, webmasters and marketers will need to decide whether to rewrite the 3rd party shopping feed description or the on-site description. Think Like Your Customer – When creating a basic keyword list, you should start of by thinking like your customer. From other SEO agencies to advertising the greater your exposure online the more others will start to see you as a desirable prospect to work with.

Think like a human not a robot when it comes to indexed pages

Link reclamation can help you get fresh links by finding broken links to your site and having the publisher fix them. Google’s featured snippets, also known as “position zero” on the SERP, can be a great opportunity to get one over your competitors in search results. Searchers often enter refinements when the initial search doesn’t provide satisfactory results, but the results do provide clues on what to search for. Content must convey sentiment for people to be able to empathize and connect with it.

Why offsite SEO matters

The unfortunate answer is – yes, it is a content issue. After conducting some keyword research around those phrases, settle on the ones that have a good search volume and are as specific as possible. The more specific a key phrase, the more likely a customer is to convert as they are able to find exactly what they have been searching for on your website. Conventional wisdom has been that 301 redirects only pass about 85% of link equity. According to SEO Consultant, Gaz Hall from SEO Hull : "In its efforts to eliminate low quality content from search engine results, Google algorithms such as Panda penalized websites for having "duplicate content." Any page that(s) with the majority of content appearing on another webpage (same domain or any other) is considered duplicate."

I urge you to think about webmaster tools

There was a time when SEO worked because a lot of big companies didn’t understand how important it really was. That opened up a lot of opportunities for smaller companies to make quick advances up the rankings. Unfortunately, Have you ever dreamed about Beverley Guide for this? if Googlebot can’t crawl your site then it won’t be able to access your site’s content. I’m sure you don’t need me to tell you that analyzing the link profiles of your competitors is one of the best ways to find backlink opportunities for your website. As content marketing evolves, it is more beneficial to go beyond the written posts to new formats that allow you to broaden your value.