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Keyword research is absolutely critical to help you understand where your content can earn both short- and long-term wins while making your content more competitive in search engines. If you've improved the crawling and indexing of your site using Google Webmasters Tools or other services, you're probably curious about the traffic coming to your site. Web analytics programs like Google Analytics are a valuable source of insight for this. If you’re thinking about using a CMS plugin that automatically hyperlinks a certain word every time it appears on your website (i.e. like Wikipedia does), I’d suggest refraining from doing so unless you’re a relatively big brand or if it makes complete sense from a UX perspective. It can be duplicate content – same content but different headlines.

Make sure your SEO checklist includes meta tags for best results

While not as popular as it was a few years ago, keyword stuffing is still an unsavory SEO tactic that some brands and marketers try to use to boost their search visibility. In this chapter we’re setting Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... the stage for how to get creatively motivated to increase traffic and learn how to kite trends. There are dozens of different ways to make your articles easier to read online; lots of smaller paragraphs, shorter sentences, big headings and smaller sub-headings and even the occasional gif from South Park or The Simpsons. With your website already cleaned up and shining with outstanding quality content and internal SEO methods (keywords, meta tags, etc), you should have a strategy to get your website noticed by others.

Try to target a hungry crowd by paying attention to RSS feeds

Even then, the first three spots in the search engine results pages tend to attract a huge percentage of all clicks, meaning that you’re likely to gain a tiny fraction of that 4.8% if you aren’t at the top of the second page. In the search marketing field, the pages the engines return to fulfill a query are referred to as search engine results pages (SERPs). Search Engine Optimization (SEO) • is the process of affecting the visibility of a website in a search engine’s “natural” or “organic” (not paid for) search results. You only need to look at the recent article by eConsultancy to see that potential customers aren’t looking for products just for the sake of it.

Advantages of stickiness and how you can take advantage of this

To put it briefly, the best way to fix thin content is to expand upon it in the place it is most relevant and to organize it appropriately. There are far more unique search queries than generic ones. If you added up the search engine traffic of the most popular keywords, the number would not even come close to the amount of unique, niche keywords. This concept is known as “long-tail theory”. A responsive web design is an essential component of any business, especially if you’re offering eCommerce and online retail to your customers. According to Gaz Hall, a UK SEO Consultant from SEO York: "The main thing we need to do to improve a sites authority is to improve its TrustRank."

Make site submissions the main focus of your marketing tactics

You would expect people may drop in out of curiosity, looking for product A, whereas you are selling product B. Never A great example that I like to use is Indozine. underestimate the power and growing importance of Social Media channels. The shares you get on Facebook, Twitter or G+ add great value to your backlink strategy. Both Google and Bing take page-loading speed into account in their website ranking algorithm. Remember that if you use black-hat SEO techniques, you run the risk of getting penalized by the search engines and having your web site permanently removed from their index.