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If you tried to optimize an article for a certain keyword, but it’s getting more traffic for a different variation of that keyword, then go back in and re-optimize it for the new keyword. Thin content (a page with little or no content) is not only terrible for user experiences, but it can get your eCommerce website penalized if the problem grows above the unknown threshold of what Google deems acceptable. I will focus on the aspect of the sponsored results (PPC – Pay Per Click) and how we can improve our position in these results using SEO (Search Engine Optimization) techniques. Does longer content rank better in search? It sure does.

Horses for courses

Google’s related searches can also help businesses understand their audience and ensure they can be found for relevant searches. Find a bad hosting provider, Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... install WordPress on a crappy shared hosting program, activate thirty plugins and upload a hundred non-optimized images to your blog and you are well on your way to a bad score. While the worldwide average is two words per search phrase, the USA, Canada, the United Kingdom and Australia all show that searchers prefer the use of three- or four-word terms. The increasing dominance of visual content online has brought with it new opportunities for increasing a site’s search traffic by optimizing videos and images.

The best advice I've listened to about RSS feeds

Is the page load time excessive? Too long a load time may slow down crawling and indexing of the site. If you’re under the impression that only big brands can compete in the game of search, you’ll be pleasantly surprised to learn that smaller companies can often have the advantage. Even if buy-oriented verbs aren't included in a term, the specific query itself indicates more intent than a head query such as "shoes." To maximize search engine visibility, conduct thorough keyword research to compile a list of all long-tail keywords relevant to a business' products and vertical market. Choosing the right keyword isn’t just about choosing a keyword that attracts lots of visitors to your website, it’s about attracting the right visitors to your website.

Go long-tail and forget SEM

Competition is cutthroat and new platforms are constantly emerging. Putting a Rel Author tag in all of your published posts would mean that you’re putting your reputation on the line. Your SEO strategy needs to be a continuous process. According to Gaz Hall, a UK SEO Consultant from SEO York: "Getting your business included in local resource lists is an indicator to Google about your authority. All you have to do is locate authoritative websites within your industry/community that also host a couple of local resources. If you have already worked to establish your business as an effective local authority, all you need to do is reach out."

Make sure a byline with your name appears on every page of your content

Search never truly was a text-only game — input methods like images, voice, and video content can be optimized for search. Don’t Have you ever dreamed about Marketing Beverley for this? stuff content with keywords – it’s just awful to read. Yes, you’ll probably boost rankings for a short time, until Google blacklists you, and in the interim once you do get a potential customer on your site, they’ll click off within seconds. People buy from people – be natural, be engaging, be human. As a digital marketer, one of the most frequent questions I get asked is “how do I get traffic to my website?” If they are absolutely necessary, beef them up with more unique content – if they’re not, get rid of them.