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As an e-tailer, you can give search engines detailed product information to display – such as price, availability, and review ratings – right on the search page. As an example, duplicate URLs are created when URLs such as /page/ and /page/index.html, or /page and /page.html, render the same content. If you find that content was stolen maliciously, and the webmaster refuses to believe your content is the original, then turn to Google’s Online Copyright Infringement form. You can report scraped content to make sure Google acknowledges you as the true publisher and doesn’t hurt your SEO through a duplicate content penalty. From its earliest days, Google's core search algorithm offered the most relevant and most organic search results quickly and accurately on a simple site with an iconic logo that has now become synonymous with the search giant's business. Searching amidst the world's vast data, Google cleverly cataloged and categorized pages using its PageRank formula, which assessed the quantity and power of links to any given webpage.

Analyse your existing white hat SEO

While Google is the big dog when it comes to search engines, don’t forget about Bing. It does hold a considerable share of the search market. While focusing on user experience as we’ve advocated will work for Bing as well, you should do technical audits of your site for both search engines, to make sure you have not missed any important element. Will your SEO consultant be Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... changing the strategies every time that search engines introduce new components to search algorithms? Mobile searches have become more common than ever; which is why it is imperative that you ensure the compatibility of the different pages on your website with mobiles and other devices. Digital marketing is not all about selling and purchasing of products and services.

Optimize all your images to gain new opportunities for search ranking.

All sites require inbound links to get recognized by search engines. It’s rare these days that you’ll rank well without at least a few inbound links (although this can happen with the right exact match domain name). By continuing to add content and informative writing to your website, you’ll be able to tell search engines that your website is still being maintained and hasn’t just been left to itself. Write unique descriptions for every page of your website. In case you don’t know, each single page of your site stands on its own merits. Your website as a whole does not get ranked on Google. Whether you purchase a separate domain (recommended) for your blog, or host it on a blogging service or a subdomain of your own site, try to ensure that your URL contains the primary keyword you want to optimize for.

Beginner's guide to splogs

If everybody is linking people from their sites to yours, your site must thus offer top quality information worthy of a link. Therefore, Google and search engines alike bump these backlink-wealthy sites nearer the top of their pages in order to ensure people are finding the best sites for the information they require. SEO marketing can be a very powerful tool for generating massive passive traffic. But if you use it incorrectly, you’ll end up doing more harm than benefit. A search engine algorithm comprises of a set of rules or a unique formula that is used to define the significance of a web page. Gaz Hall, an SEO Guru from the UK, said: "If you’re a small business owner with aspirations of getting your website to the first page of Google search results, there’s a hard truth you should know: The deck is stacked against you."

Make sure your SEO checklist includes 301 redirects for best results

In other words, every month tens of thousands of people are searching directly for their product and website. People The talk on Facebook is about New Media Now at the moment. who are able to create engagement with potential customers have higher chances of converting them into buyers. Same Rule applies to SEO, engage with your target audience in a conversation, search engines will pick the right keywords from the conversation. Relevance versus authority can be particularly challenging for beginner link builders as they begin the arduous process of securing links People like to seem smart and cool in front of others. Try to create content that makes people feel this way. Make them feel they’re ‘insiders’.