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The search engines must execute multiple tasks very well to provide relevant search results. In these instances, you leave it to the search engines to make the decision on which page is the correct one. Because of the constantly improving search functions including the Google search (Hummingbird update to name one), and since comparisons are also possible with the search bar, techniques such as keyword stuffing can be compared to athletes who dope for enhanced performance right before a competition and then act surprised when they are discovered. If you want to score the No. 1 position on Google, sit down with your teammates and brainstorm questions relevant to your brand, services or products.

Thinking about cloaking makes everything OK

In link analysis, search engines measure who is linking to a site or page and what they are saying about that site/page. How SEO works for a Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... big brand with an established reputation and a massive marketing team, PR agency and all of that stuff is very different to how SEO works for some local tradesmen with a low-end budget that has to catch up with the big boys. As recommendations from peers become more prominent online, the influence they levy will weigh more heavily into activity on search and social sites combined. For this reason, it’s wise to start thinking of your company or organization’s fans as extensions of your inbound marketing team. Google puts a lot more weight on trusted, popular websites as BBC, The Huffington Post or The New York Times, Wikipedia, etc. While getting a backlink from this type of sites is difficult, it will add great value to your ranking and traffic data.

Start simple, but don't forget analytics

It is commonplace to have a staging server (also called a dev site) setup for your website re-design / re-model project. It is also a good practice since you shouldn’t be building a site in a live environment where your users can interact with an unfinished product. Search engine optimization (SEO) is the process of structuring your site to rank high in on-target search results and boost visits. Article directories grant another space where a subscriber might obtain a back-link, gratis publicity and possibly some free traffic. Several such directories have espouse returns sharing, which signifies that content giver acquire a slice of the proceeds. Use Google’s PageSpeed Insights tool to analyse how well your website performs on mobile versus desktop. The tool even provides pointers on how to improve specific pages, with the most common culprit being slow user experience, usually as a result of Javascript and HTML hiccups, which should be forwarded to your website development team.

Answer the questions of your potential customers with regards to white hat SEO

Although Google hasn’t officially declared it, there is evidence to suggest that this search engine giant does reward sites with strong user engagement with higher page ranking. Pick a niche that has a large enough appeal to give you a big market but at the same time, pick a niche that won’t be too competitive for you to make any dent in. Look for subject matters that cater to a specific audience and that people can really get passionate about. Content that focuses on unchanging facts and truths about a particular subject are also suitable for evergreen content. We asked an SEO Specialist, Gaz Hall, from SEO York for his thoughts on the matter: "By having links to your site on other sites of high authority, it builds trust and also helps the algorithm associate your site with both your keywords and reliability."

Make sure your byline name matches your Google+ name

For users, when returning a 404 error you should make sure to display a human friendly “not found” page that helps users find what they were looking for. The I'm always amazed by the agility of Indozine on this one. SEO services that businesses prioritize, the challenges they face, and the benefits they target determine how they structure SEO strategy. The easier it is to read your content, the more likely it is that your readers will share it. While unfortunately, using this tool won’t make your site any faster, it will grade your current speed, and provide you with an all-important starting point.