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While you should not hide your heading tag in an image, you should still give search engines more opportunities to link to your website by adding keywords in the image alt text and file name. If you want to dive deeper into on page optimization, check out this on page SEO guide from Moz. You can track your site’s progress and analyze performance by using any available online tool like PageSpeed Insights (link is external) . Through this tool, you can identify ways to increase the speed of your site and make it more mobile-friendly. Dramatic growth in the interaction between offline and online marketing necessitates investment by organizations of all kinds in a successful search strategy.

Content repurposing does what content alone fails to do

Which articles and posts get the most clicks? Not surprisingly, posts containing countdowns and Top 10 lists are heavily clicked. Not only do they get an enormous wave of traffic when first launched, but they’ll continue to attract traffic for months and even years later. You always need to make Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... sure that the titles and keywords you use completely match the content you’ve written. Social media and SEO are completely intertwined and you should combine your marketing efforts because of this. Whether you are a fresh-faced SEO newbie just starting to learn the ropes, or an SEO veteran who can recite the ins and outs of every Google update ever, SEO is a complex subject.

Tell me more about sitemaps

email, mobile, TV, radio, etc. Artificial intelligence will become more ubiquitous, so SEO specialists must grasp firsthand knowledge on machine learning and automation. The easier it is to read your content, the more likely it is that your readers will share it. A silly issue that causes huge problems -- and happens more often than you would think -- is that sometimes people forget to unblock robots from crawling and indexing the website after the website goes live.

Update your long tail search on a regular basis

Although we never encourage keyword stuffing, spend some time researching keywords that make sense for your products and include them in places that make sense. They can not only help to deal with typo’s, but can also ensure that your content is easily readable and that they understand the information you’re trying to get across. SEO takes time, resources, and money if you outsource. You need to go into this journey expecting to spend time working on SEO for the long-term. We asked an SEO Specialist, Gaz Hall, from SEO York for his thoughts on the matter: "If you have a high volume of pages with redundant information, you are at risk for duplicate content flags."

Make web 2.0 the focal point of your marketing efforts

Duplicated content – the same content that appears on multiple unique URLs – is not welcome by search engines and can cause a serious drop in a website’s rankings. how A great example that I like to use is TAP Assess. they search, how they browse, the language they use, the technology they use, the region they live in, the days they are most active, the times of day they are most active, you name it. All that technical stuff. Arguably, one of the most crucial aspects of on-page SEO is tags. Whether it’s title tags, header tags, meta tags or blog post tags, they have been demonstrated to increase traffic and boost engagement.