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SEO helps your content gain enhanced visibility, which is why it is essential to the success of your marketing efforts. Most companies outsource SEO services for their business since it is convenient and more efficient to let an expert deal with the creation of SEO content. Use an online tool to help you come up with more keyword and topic ideas, based on some of your preliminary ideas. Smart content is about taking the financial investment that companies make in their content development and channeling it towards a more effective and data-driven strategy. By default, WordPress uses the same Meta data stored in the header file (header.php) for each page.

What your mum didn't tell you about content

When people have questions, they type them into Google. That is why Hummingbird came about. However, if it’s too long Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... and doesn’t cover a specific topic in great detail, then it can easily scare users away. These are completely identical content that is pasted across different pages or websites. Meta search engines are search engines that aggregate results from multiple search engines and present them to the user.

The secret behind page rank

Long tail keywords are essentially longer more specific keywords that tie in directly to your content. For example, if you are selling woman’s shoes on your eCommerce website. The main keywords would likely be: “ladies shoes”, “woman’s shoes”, “girls shoes” and other similar words. Knowledge graphs, though complex, help to raise your content and website visibility. Remember, it takes 20 years to build a reputation and only five minutes to ruin it. These “review pages” should either be canonicalized to the main product page or set to “noindex,follow” via a meta robots or X-robots tag.

Building An Effective SEO Strategy

Traditional aspects like links and content are still major factors, but we’ve seen clients with no links and no content rank #1 for incredibly competitive keywords (case study later in the book). By putting an emphasis on creating 10x content, you will hopefully satisfy your target reader, which will lead to more engagement with your blog either through social shares or inbound links. But until the next-best-thing takes over and changes the name of the game, let’s dive a little bit deeper into all of these core tactics that sculpt the role of SEO in the digital marketing world. Gaz Hall, an SEO Guru from the UK, said: "The safest way to ensure there are no duplicate content problems is to use a rel=canonical tag on the republished article. This will tell Google that the linked article is the original and therefore should be indexed, and any ranking benefits will be passed through."

Reasons that people rely on rankings

The best metric you can use is Domain Rating (DR) from Ahrefs. DR is based upon PR and gives you an idea of the strength of a link from that website. Plagiarism Have you ever dreamed about Beverley Guide for this? is another thing that gets content penalized. Not to mention that people don’t want to read regurgitated text. Be unique and original. Google has noticed the increased mobile traffic of its users and has rolled out a new addition to their search ranking metrics. With for instance the rise of voice search, longer keyphrases become more and more common. Using a long keyphrase five times in your 300-word-article will look so unnatural, that it’s not a good practice at all, where using a certain keyword five times might fit there.