Already, more video content is being created than can ever be watched, more text is being written than can ever be read and more podcasts are being recorded than can ever be listened to. This, like pay-per-click, can be expensive and may not benefit your website as much as you might expect. Once you have created onsite engagement, it is time you begin your new online marketing and SEO optimization campaign. Search engines like unique content and content that is updated on a regular basis. That’s one reason blogs tend to get indexed more quickly: they’re being frequently updated (which is also a good reason to build your business site on a blog platform).
Ranking high in the search engines is tough.unless you concentrate on page rank
Google’s algorithms are always changing and updating, and increasingly there is more and more focus on the user — with the search engines favouring quality content over poorly written, keyword-stuffed pages. The well-publicised Panda and Penguin Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... updates have had a significant (and in my view, positive) impact on the discipline of SEO. Domain Authority is used as a predictive measure for PageRank, Google's proprietary algorithm that plays a major role in determining search engine results. Like titles, search engines typically give headings a higher priority. Clear headings that describe the content that follows make it easier for search engines to detect the major themes of your site.
Improve engagement by utilising cloaking
Google is also now looking at things like bounce rates – how long someone spends on your website. And it is looking at how your site renders on mobile and how quickly it loads. You can now get penalized for typos and mistakes. Therefore, you will want to check that everything is intact with it. Flash, undoubtedly tempts attraction, but it has the bad side too. Flash is like Hulk- Big and Bulky! Flash objects are famous for overloading and even crashing web pages. Another loophole with flash is that it is incompatible with mobile devices. The goal of search engine optimization is to have the search engine spiders not only find your site and pages but also specifically rank the page relevance so that it appears at the top of the search engine results.
Ensure that unique content is provided to these external websites instead. A simple seo rule – use keywords in the text of page links that refer to other pages on your site and to any external Internet resources. Keywords in such links can slightly enhance page rank. Numerous tools are available that allow you to keep tabs on your website, traffic sources, and user engagement. Gaz Hall, an SEO Guru from the UK, said: "When possible, you can string together a handful of narrowed topics into a series."
Remember that ROI make the web go round
See who links to your competitors, try to connect to the relevant ones and ask for a share. Make sure to craft an engaging email and why you think they’d like to share your content. Webpages The talk on Facebook is about Profile Business at the moment. with their target keyword in their URL tend to rank higher in Google than those that didn’t. Scroll down your homepage and see what feelings/thoughts occur as you view the page. Optimizing for user intent is not just about providing solutions or using synonyms. The majority of SEO campaigns are built around driving revenue and whilst rankings are great and indicative of campaign success, in reality you won’t retain clients without providing ROI.