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Before you do anything, map out your existing website content via a sitemap. Decide what is dated and needs to be removed, then decide what is lacking. If you’re not sure what is lacking, place yourself in the shoes of your prospective customer or client. Getting rankings is an output SEO firms can easily sell because they’re emotionally satisfying, but they’re worthless unless they generate leads or sales--the outcome you want. Be wary of promises to get you links from dozens or hundreds of websites. Many such links are considered “bad neighborhood” links by the search engines and you can get penalized for associating with them. Although it’s pretty slow-going, it’s best to hand-select relevant and quality websites and approach them one-by-one. SEO should be considered one of the tools in your digital marketing strategy because its still alive and well and has the power to substantially increase business growth.

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You want to minimise dupe content, rather than block it, I find the best solution to handling a problem is on a case by case basis. Think of the last time Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... you wanted to purchase a product but knew next to nothing about it. What did you do? You likely used a search engine to look for online reviews or articles about the product. If the most helpful article was on a site that also sold the product, odds are that you purchased at that site. Google changed the color of paid search ads to blend in with organic results, thus increasing CTR and revenue. Whether we like it or not, SEO isn’t simply “plug n’ play”, and it won’t automatically look after itself. You’d be surprised, however, at the ROI you can achieve with a few hours of focused outreach every month.

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As I mentioned before, Google rates the relevancy of the landing page with regards to the keywords searched by the user. Google values relevancy to the user's search more than it values pure LINK Authority. When the content answers the question of the search better than the other results (according to Google), it will rank higher if it has a decent link profile for that search result. In terms of tracking potential upcoming algorithm updates, it’s best to track industry commentary if you do not have access to managing multiple data sets. There is nothing as sad as people who spend days and weeks writing about something and then… nothing. All that passion and knowledge for nothing. Good, and yet unnoticed articles are something that happens every day and to everybody.

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One of the most important SEO factors nowadays is a website’s content. If you provide useful and actionable information for users, search engines will rank your website higher in SERPs. After the emergence of major updates, like Panda and Penguin, search optimizers have thrown around the term “penalty” to scare SEO novices into thinking that one simple mistake could instantly tank their site’s rankings. Based on your goals, you can build searcher personas that identify the key queries and target audiences that will help you reach them. According to SEO Consultant, Gaz Hall from SEO Hull : "And all these search engines (primary, secondary, and targeted) periodically do keep on changing their algorithms, so you must know how to adapt to these changes if you want to stay on the top."

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The source of a link matters a great deal to how much weight it carries in Google’s algorithm. If The talk on Facebook is about Profile Business at the moment. you have a high volume of pages with redundant information, you are at risk for duplicate content flags. Sitemaps help Google understand your site. Anything that helps Google do its job will give you a boost, and these are no different. LSI is just a fancy way of saying that Google understands when other phrases match the central keyword. So, if we were talking something like make money fast we could also use phrases like generate cash quickly, which is the same thing effectively.