Let’s dive into some of the most common forms of external (off-site) duplicate content that prevent eCommerce websites from ranking as well as they could in organic search. Backlinks are the foundation of Google's algorithm for determining a site’s page rank. Even with a beautifully constructed website that offers ideal solutions to visitors' needs, your marketing will fall apart if nobody can find it in the first place. To rank highly with search engines, your content must be simple and straightforward to link to. Avoid shutting out traffic by requiring logins or restricting content sharing. Relaxing your grip just a little over how your content is redistributed can bring dividends in the long run. SEO can help your business grow and meet your business objectives.
Think like a human not a robot when it comes to URLs
Between 2011 & 2015 Google released random, major updates to its organic search algorithm. But the search engine giant has attained a solid foundation, the importance and number of updates has decreased. Once you have your site Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... up and running, there are a number of sitemonitoring
tools you can purchase or use for free on the web. With White Hat tactics, Google is more likely to uphold your rankings as you continue to grow and add more content, so if you’re a business that is need of a constant flow of customers, this is the only tactic that you need. Panda and Penguin are algorithm updates by Google, focused on serving more quality websites in their search result pages. Panda focuses on thin content and banners, among other things, where Penguin checks if the links to your website are natural links that make sense.
Quality over quantity when it comes to cloaking
Many marketers are so focused on building out site hierarchy,
wireframing and design of the site that they lose site of content
development. SEO is a huge part of content development, but
when content becomes an afterthought during web redesign,
and the focus is on getting the new site live ASAP, often times
marketers will put the content together without deliberate thought
to keyword inclusion and smart SEO content strategies. When you spend your time with one eye fixed on the results pages, as our digital team have a habit of doing, you get used to seeing change on a daily basis. To prove your value and make the most of your SEO knowledge, you need to sell management on the idea of investing in it. The Featured Snippet section appearing inside the first page of Google is an incredibly important section to have your content placed within
Google has gotten smarter, and things have changed. Now your content needs to be high-quality content for Google to position it in the top spots. However, consider that Google is judging the content of eCommerce websites similar to regular content sites. Getting screen time from visitors to a site depends on how well you know who you’re trying to target and how much you can tickle them. Gaz Hall, from SEO Hull, had the following to say: "A good ranking site is more exposed to users as compared to other it is based on logic by Google which uses the rank of the website."
Tailor to shoppers, not search engines
As we know Google’s algorithm updates primarily focus on devaluing links that aren’t relevant. The added advantage to local link building is that these kind of links are almost always relevant. If The talk on Facebook is about PNS Egypt at the moment. you have been creating content on your website for years and post frequently, then you might have a website that is a target for this tactic because you have so much content. The moment you have linked your site to other websites that have authority, Google will always reward you in the form of higher ranking. However, you must have genuine links from genuine sites. Your page title should be naturally descriptive and contain the right keywords. Most SEOs place this near the top in terms of ranking power. It's also important to ensure the title is catchy because this tag is what Google often shows in the search results. This means make it click-worthy! And the fact is all of your copy needs to be buttoned up. You need a lot of keywords that are worked in naturally without keyword stuffing.