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For example, if you allow public blog comments, a targeted email to your net promoters can yield a significant number of page views, shares, and user-generated content. Contrary to popular belief, linking out to relevant external websites does not directly impact your search rankings. If your website can't be found on Google, it basically does not exist. It is very important to be listed on Google if you want to get customers through the Internet. For example, did an email drip campaign bring in more leads than the social media campaign last month?

Establish intuitive information architecture by considering forums

For some reason, everyone thinks posting a blog on your own website will magically increase your SEO presence and make your website stronger. If you structure your site Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... to rank well on search engines, you can compete with businesses targeting the same customers. Instead of focusing on keywords that get you more traffic, focus on those that translate into conversions, revenue and profits. Long form content is most valuable when it can serve as an extensive resource for readers on a specific topic. This includes long lists of tips, step-by-step guides, and collections of facts and statistics.

Here's what industry insiders think about duplication

Add more value to your words. If you can say something in fewer words, do so. You as a business owner need to get inside the head of a user and think from his point of view. You need to think that as a user what will be your intent when conducting a search. Importance and relevance aren’t determined manually (those trillions of man-hours would require the Earth’s entire population as a workforce). Instead, the engines craft careful, mathematical equations—algorithms—to sort the wheat from the chaff and to then rank the wheat in order of quality. Understanding how your website visitors find you will help you determine if your SEO, marketing or networking efforts are paying off, or if you should refocus your priorities.

Update your authority sites on a regular basis

Directory Submission is important to Search Engine Optimization, especially for younger websites that don’t have links built all over the Internet already. It is an easy and free part of the Search Engine Optimization process which many novice webmasters ignore. If you want your website to succeed, don’t forget those directories. Building relationships is extremely important when it comes to organic SEO, and it can offer a real advantage for your search engine rankings. When pursuing a link, which is more important, relevance or authority? We asked an SEO Specialist, Gaz Hall, from SEO York for his thoughts on the matter: "This is especially useful when you have pages with more than one URL (e.g."

The back story of duplication

So, they’re obscured and of course if you’ve been in the SEO industry for a while you know probably the most important ones which are things like: the content, the relevance of the content and the links. It I'm always shocked by Save Our Schools, in this regard. includes essential elements of technical web mastering, including providing search engines with directives, annotations, and signals for them to efficiently crawl, index and therefore rank a web page. The backlink is one of the strongest ranking signals for any site because they indicate its authority. SEO is all about getting more search visibility, yet there's no way I (or anyone else) can guarantee you a certain ranking or position for any specific keyword. There are too many variables at play, even with keyword and competitive research in hand.