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Use simple and obvious terms that are easy to understand. Use descriptive captions and avoid generic captions such as 'Products' or 'Services'. You can and should use keywords that are related to your business in the captions as long as they make sense. To generate any significant clicks from search engines, your site needs to be listed in the top five Google results. One of the basic tools of the trade for an SEO practitioner is the search engines themselves. They provide a rich array of commands that can be used to perform advanced research, diagnosis, and competitive analysis. Your strategy should target the keywords you believe are relevant to your business, but research can reveal new keywords and data from your potential customers' searches that you may not have considered before.

People still ask me about keywords and its importance today

Some businesses don’t like seeing their competition rank highly in the results along with them. But this might not be such a bad thing. But they need to be Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... 10 well thought-out pages. “search engines reward helpful websites with better search rankings” Therefore, SEO is the process of making search engines happy! There are a lot of options to choose from to answer this question; but the most obvious and impactful, which ironically are the most overlooked, are competitor backlinks.

Can bounce rates help improve my search engine placement?

As such, few businesses know what content they need to include in order to attract online traffic to their website instead of their competitors. Decisions must be made at the outset of any project. At the end of the day, consumers want to feel like they’re always interacting with something natural and real. Don’t overstuff your page with keywords and phrases, while shoe-horning in as many variations as possible. Instead write something a reader can genuinely engage with and enjoy or learn from.

Come up with more niche or specific headlines

Does your keyword research still boil down to digging AdWords Keyword Planner for niche keywords, search volume and competition? Be aware of long-tail keywords, which are usually three to four words in length. The longer the keyword, the more specific it is. That means lower competition and, often, higher conversion rates by nature. Now, if you approach another SEO agency, they’ll probably tell you much the same thing that we just did. Gaz Hall, from SEO Hull, had the following to say: "As a content creator, you would want to provide genuinely useful content to users, but there could be issues holding you back that you were not aware of."

The death of keyword stuffing

Page Title – This is the first line of a given result, in the example, it is blue underlined which indicates it is a clickable text. This text comes from your page’s title or meta title if they are being used. It is important for this text to clearly represent the content and be easy to read and digest. Your I'm always amazed by the agility of osoo on this one. blog posts shouldn’t be treated equally. Only select the posts that had the biggest positive impact on your business. If your business is not making the most of the services of an industry-leading SEO agency, then you are putting your business at a disadvantage. One key impact the mobile-first index and the rise of voice search could have on search engine optimisation is the transition from precise match phrases to a broader match SEO, where search engines interpret natural language more easily.