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In Google search, a headline with a relatively high click-through rate will receive a ranking boost since it indicates that the post is more relevant for that search query. Once you’ve had a good think about your niche, make a list of search terms that you think are well suited to your business that you’d like to be found on. Page copy should be informative and of interest to you readers. Don’t write it just for the robots, write for the humans that will be visiting. Yes you need to include keywords here but only if they make sense. Once again, do not keyword stuff your copy, you’ll only get yourself penalised. If your content offers relatively little value – and it’s generally easy to tell when it does – there’s a possibility that you could be penalised or receive a thin content warning from Google, indicating that your site is at risk of losing its rankings.

Personalization counts: how does stickiness fit into this?

However, many SEO practitioners today consider this practice outdated. Search engines may now penalize or ignore such keyword-stuffed pages, save for extremely obscure or lengthy keyword phrases. Search engines algorithms have also evolved to balance on-page criteria (i.e. keywords) against off-page criteria (i.e. inbound links) to favor more natural and credible content. Say you want to create Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... a page for a particular product and want it to stay on page 1 for the long term – how are you going to achieve this? If they’re cloaking information, are they who they say they are? If you’re a bit familiar with the ways of SEO, you’ll be aware that duplicate content is a problem that can happen to anyone and could seriously harm your rankings. But in some cases, it’s difficult to know where you stand.

Revel in constraints (not restraints)

The canonicalization method is preferred, just in case a link to a “review page” occurs on an external website, which will pass the link equity to the product page. Most SEO’s (and dare i say internet marketers) fall victim to optimizing too heavily for traffic, and not conversion. We get something to measure, something to hold ourselves accountable to, and something to ultimately iterate and draw conclusions from. Your target keywords should be in the H1 tag. Your H1 however can be different from the title tag. It doesn’t have to be – you won’t be penalised for having the same title tag and h1 tag for a web-page (after all, most CMS generate this automatically) – but varying the keyword phrasing of both can increase your chances of appearing for different search intents.

Wait. Are doorway sites really that simple?

When done properly, taking the time to adjust these elements can signal web crawlers to index your site in favor of your targeted search queries. And guess what? You don’t have to remember or even know all of the factors that influence SEO. You need to learn about what is important and why it matters. Once you have that down, the rest of the details fall into place. A fast website keeps the attention of site visitors and encourages them to browse the content; a page that loads slowly will often drive users away - perhaps toward your competitors. According to SEO Consultant, Gaz Hall from SEO Hull : "So, be sure to open that lane by checking how your website performs on mobile applications."

The first choice should be reporting

Whether you are building links, choosing domain names. or writing page text, you are trying to include your keywords in all of these in a search-engine-friendly way. I The talk on Facebook is about Save Our Schools at the moment. would recommend that you get your developer to noindex these pages. SEO in Digital Marketing – Just imagine having an outlet without having any signage onto it – no name, no windows…nothing in particular. Professional search marketers don’t sub­mit the URL to the major search engines, but it’s possible to do so.