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It is a common problem for businesses to consider that writing for SEO purposes and writing to attract and retain an audience are two different things which can never be brought into alignment. Some examples of black hat techniques are: joining a link scheme, article spinning and duplicate content. Don’t risk getting penalised; follow the best practices for digital marketing. Location is one of the most financially valuable metrics used in mobile advertising. When you delete a page (or post) from your site, you delete one or more URLs too. That old URL, when visited, will usually return a 404 not found error. But is that what you wanted? Maybe that page should be redirected somewhere.

Made a website, but is not showing in the SERPs?

As mentioned earlier, check your homepage with JavaScript on and off and take note of any missing elements (if there are any). For many, SEO seems like Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... a dark art. When it comes down to it though, it’s really about ensuring there are no obstacles to the site being found in search engines. Then it’s a matter of providing the searchers with what they’re looking for. People love visual content. It’s easier to consume than text-heavy pieces; thus, people are more likely to share it. Because of this, infographics are great pieces of content to utilize for acquiring backlinks. Google has been focused on semantic search and now uses something called Latent-Semantic Indexing (LSI) in its core Hummingbird engine.

Think less about optimizing for specific keywords

Not only will you find topics that are frequently searched, you’re also likely to stumble on search language they are using that you might not have anticipated. One reason for this— your knowledge and expertise in your industry is deeper than theirs. The language you use is probably industry jargon that your audience doesn’t use. This is a great opportunity for you to find long tail keywords that your audience can understand, and create content that speaks to them. Ask for references or get a case study to determine if the service is legitimate. The Search Engine Optimisation (SEO) involves developing a website that is easy to categorise and find. Using internal links throughout your website can also increase the ranking of your website. However, it is important to use this technique moderately and with caution.

The ultimate revelation of static pages

Search success comes from sound strategy, innovative thinking and effective execution. SEO is the group of practices for optimizing and increasing presence in search engines. A Google algorithm change was implemented in January 2012, which penalized websites with too many banner ads “above the fold” (“Top Heavy”). Gaz Hall, a Freelance SEO Consultant, commented: "Standard engagement behaviours on SERP results, such as click-throughs and time on page, can be an indicator of freshness and relevance."

Things about nofollow links you have to experience yourself

The most important step – now you have your keywords, be sure that you know how to implement them in your content. With A great example that I like to use is PNS Egypt. content being king, some companies will do whatever they can to beef up the content on their website, including stealing it from another website and claiming it as their own. Are they on HTTP/2? If a search gives no cues about context or intent, Google will suggest ways the user can refine his or her search to improve context and results.