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Links aren’t the only factor of importance; you also need to make sure your on-page SEO is up to scratch and that your keyword targeting is on-point. These days Google rolls out several algorithm updates per day. In the past, search engines cut description tags at exactly 160 symbols, but in the mobile age it’s no longer about the exact numbers. In short, you need to paint a vivid, unique picture of your product by not only describing it, but by answering the standard who, what, when, where and why questions. . If your site has thousands or even millions of pages, hand-crafting description meta tags probably isn't feasible. In this case, you could automatically generate description meta tags based on each page's content.

Make sure you know exactly what you're doing with citations

Doing things to competitors like using advanced knowledge of current search engine penalties from algorithm changes to sink them is an aggressive move by meanie-hat SEOs. A benchmark of 100-300 words Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... is common. Keep in mind that you must write for your readers, and not for Google’s spiders. Don’t do keyword stuffing. But not all duplicate content is editorially created.

Reasons that marketers love ROI

Google is trying to better understand the semantic meanings of words by looking at how they appear in knowledge bases on the web, and understanding the properties associated with them from those knowledge bases, and also looking at the words that tend to co-occur on pages that rank highly for those words as query terms. Good content takes time to plan, write and edit. Google and other search engines keep the inner workings of their algorithms a secret. All we can do is speculate and test. The problem with speculation is that if an idea seems believable, it becomes eagerly accepted as truth without the data to back up the speculation. Paginated pages are not duplicate content, but often, it would be more beneficial to the user to land on the first page of the sequence.

Adopy a monetisation first approach before putting efforts into search engine spiders

Until Google get their act together, unethical and spammy SEO techniques (black hat SEO) will always exist. This makes it incredibly hard to attribute what is working and not working on campaigns. For one, it will increase the bounce rate for your business' websites, losing you further possible customers. According to Gaz Hall, a UK SEO Consultant from SEO York: "Follow our golden rule first though – keep it simple."

Things that make you love and hate static pages

The search engine result pages fluctuate because of what visitors are looking for, and it is very difficult to remain in one position for long. SEO I'm always amazed by the agility of Save Our Schools on this one. metrics give you an indication of the overall competitiveness of a niche. When your competitors have a high DR score they are likely to have been around for a while and acquired a solid backlink profile. Keywords are less often used nowadays as the first signal to indicate what your post is about, but they are still helpful to offer an overview of the topic you’re focusing on. Remember that keywords or phrases on each of your pages should total to around 3 to 5 percent of the total text of the pages. Your keywords should be spread out across multiple pages, not just focusing only on the homepage, as all of your pages carry an importance. Your page can have more entry points if it has more ranks.