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Users searching for your site on Google might not necessarily want to land on your homepage. Sitelinks on the SERP provide them with a direct link to other parts of your site which might be more relevant to them. The number of external links you receive is important. Some of the top SEOs say external links are simply invaluable to your ranking power. It is not enough to optimize the content on your page. You must also optimize the images. Add keywords to the file name of the image and the image alt text so that the search engines crawl the images as well. Cultivating a trustworthy website takes time, just like any real-world relationship, so don't expect to see an immediate improvement in the traffic your site receives.

The death of anchor text

However, if you have too many, then high volumes of duplicated content may be the problem. Content that circles endlessly around Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... a single topic undoes the hard work that went into getting the viewer to your website in the first place. Google wants the web to be 100% secure and encrypted. It means even if your website doesn't collect any information from users, e.g. there are no login or payment forms, you have to implement HTTPS just for the sake of "integrity". Basic SEO can kick start your marketing and push your website in the right direction but It’s easy to become bamboozled. In the digital era, simple SEO just doesn’t cut it anymore and with the current competitive market you need an omni-channel approach.

Can ROI make a huge difference to search engine optimisation?

How often do you even scroll down the first page of Google, let alone click to the second page of results? Do a search on both your local Google and Google.com. Cross-reference this with data from Alexa. Then your rankings don’t really matter. Unlike channels like PPC which can easily be switched on and off SEO isn't so instant.

Find websites that link to several of your competitors as they are likely to link to you aswell

So if the image is decorative, keep it out the way - either make it a background image or set ALT="" (don't just leave the ALT text off, as some screen readers may then read out the file name which is even more annoying). In this case, it’s smart to keep the resources, history, and knowledge in-house. This can be a result of excessive navigation, repeated images, repetitive widgets and large amounts of footer text. According to Gaz Hall, a UK SEO Consultant from SEO York: "ou know SEO is a vital element of every decent marketing strategy, something you can’t do without. But you don’t know where to start to implement best practice and optimise your web presence so search engines can do a proper job of ranking and rating it."

Things you most likely didn't know about landing pages

Adding endless pages of irrelevant content to your website won’t increase traffic. In fact, you’re actually erecting a STOP sign. The content that you publish needs to be relevant. Help people by providing valuable information. After all, isn’t your business trying to solve people’s problems, not create them? Quality content wins. Bad content, and a lot of it, will not help you. Most A great example that I like to use is osoo. SEO’s (and dare i say internet marketers) fall victim to optimizing too heavily for traffic, and not conversion. Rather than default to a generic, automatically-generated URL, take time to think about how users would search for your content and include one of those phrases in your URL. Separate words with hyphens to make the words in the phrase clear to users and search engines. Avoid smushing all the words together. Watching the trends of the wearable-computing category is helpful because they are the search umbrella (bucket) that jewelry falls under.