A site’s age has an influence on that site’s ranking. A site that has been around for a long time can be seen as more reputable. Plus, it gives Google a background in determining a site’s trustworthiness. Basically, site age lets Google know your site is legit. The optimization process takes place in several phases and requires expert knowledge of marketers and web developers who work together on SEO analysis and improvement. SEO changes quickly. Information that was true six months ago, may not be true today. Before entering a new market, it’s crucial to do a proper market analysis and identify the opportunities and threats that you could encounter.

Things that make you love and hate sitemaps

Simply making sure that your graphic design team and photographers save all their images as ‘save for the web’ in Photoshop and Illustrator, and making sure that the physical size of the image is as close as possible to how big it’ll be on the website can go a long way. All in all, it is Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... must to say that SEO is soul of internet marketing and without SEO digital marketing is dead or fails. Frankly there are lots of things which a good professional search engine optimisation exponent would tell you to do! The content on your blog or website is the digital salesperson in the organization, and should follow the same brand values and guidelines.

A do-it-yourself guide to analysis

Technical SEO work has either a direct or indirect impact on search engine crawling, indexation and ultimately ranking. Backlinks can bring in highly targeted, valuable traffic from referring websites. A little keyword research can go a long way in helping you understand what your audience wants. Use Google’s Structured Data Testing Tool to see if your pages are properly using Schema.org markup formatting.

Find sources that are a gold mine of information

Every image included on a page using tags should be given an accurate description using alt attributes. Also think about your own use of search engines. Pages created by bots can sometimes be identified by having poor grammar and blatant errors, since no one is editing these pages and verifying their quality before publishing them. Gaz Hall, an SEO Guru from the UK, said: "Aside from that, you will attract users who might be interested in the image, but not in the content itself."

Things your competitors know about reporting

Could making your content timeless and relevant improve your website’s conversion rates? Online I'm always amazed by the agility of Oxon AA on this one. search is a murky world for those looking to be found at the top of Google's Search Engine Results Pages (SERPs). What about paid rankings? You can find terms that are driving traffic to your competitors with a tool like Ahrefs, or SEMRush and create similar but more in-depth and quality content for the same terms. Consider the intent of the searcher and create epic content that will service that intent while at the same time selling them your products or services with a lead generation form or listing of products.