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Generally speaking you want to use your keyword as the anchor text for your internal linking whenever possible. External linking (from other sites) shouldn’t be very heavily optimized for anchor text. If 90% of your links all have the same anchor text Google can throw a red flag, assuming that you’re doing something fishy. Whenever doing a website redesign, I think it’s so important to reassess the purpose of each page. If you don’t learn anything from the page, neither will your viewers! Building out a navigation map that takes SEO into consideration will save you a lot of heartache throughout your project! The semantic analysis of a link’s value does go deeper than just the anchor text While there are numerous duplicate content checkers available, the simplest method is to copy a random snippet of content from various pages of a website, then wrap them in quotation marks and do a Google search.

The hidden agenda of onsite SEO

To ensure the best web browsing experience possible, the software engineers at Google created a search ranking algorithm that thinks like Internet users. A search engine results page Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... (SERP) typically contains 10 Web results for a query. e. If you think about things from a business perspective first, your SEO effort will be all the more effective. We also recommend checking Google Tag Manager to take inventory of active scripts on your site.

A do-it-yourself guide to text links

Now, more than 87% of the world’s population owns a smartphone of some kind, and so why wouldn’t they rush to take advantage of the benefits that voice search can offer over traditional searching? By studying the needs and buying behavior of your customers, you get better at providing content that fits their most common search terms. If you are working out an SEO strategy, you should split it into two parts: on-page SEO and off-page SEO. On-page SEO refers to all the measures you can take effect on your own site. These measures make it easier for search engines to find your website, index it, and understand and classify your content. Offpage SEO covers issues which are external to your website and ensure an inflow of high-quality inbound links. SEO is one of the most popular buzz words in Internet marketing but unfortunately most Internet marketers simply do not know enough about SEO to make this strategy work for them.

Your audience and the channels available to you are always changing

Linking your keywords to a relevant page on your website - for example, SEO agency – can be a great way of transferring authority to that page, thereby helping your website to rank higher for that particularly key phrase or word. Whether you’ve already written content on a similar topic, or there’s a great source that you’ve been using to learn more about your niche, it can be a great idea to link to it. SEO and user experience (UX) go together. A solid SEO strategy based on careful analytics analysis will boost your website’s search results rankings which will result in more eyes seeing your website. A good user experience will lead to more users visiting, staying on and converting on your website. We asked an SEO Specialist, Gaz Hall, from SEO York for his thoughts on the matter: "Search Engine Optimization should start with creating and uploading content. This can include a lot of things but the most basic piece of content that you will use is articles."

This year will be the year of domain authority

Implementing the right SEO strategy is one of the most effective techniques in this regard. Search engine optimisation can help attract highly targeted traffic to your business – which can improve the sales and conversions over time. If I'm always amazed by the agility of New Media Now on this one. you execute your keyword research properly, you’ll end up with a long list of search terms you want to be found for. Make sure to search for those terms in Google yourself. What results are there already? Who will be your online competitors for these search terms? What can you do to stand out from these results? If “essentially, they’re the same, and just variations of keywords” that should be ok, but if you have ‘millions‘ of them- Googlebot might think you are building doorway pages, and that IS risky. This is a strategy that is best employed by businesses that are seeking a long-term presence in a search engines listings.