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For example, you might encourage your reader to follow your business on social media, checkout the products that you can offer or get in touch with your team directly. Optimization is the key to ensuring that search engines rank your website favorably in their results. But in order for optimization to work, the content on your site needs to be awesome! In the early days of SEO, it was the quantity, not quality of links that mattered. “Link building” consisted of mass spamming and buying of links, online directory submissions, building bad links, mass commenting on sites and blogs and using automated link bait. Community hijacking involves finding online communities that are made up of your target market, or people that can reach your target market so that you can build a relationship with them and get them to promote your content/brand/product(s).

Let's talk about hits

An infinite number of niches are waiting for someone to claim them. I’d ask yourself where you want to be, and see if you can find a path from a tiny specific niche to a slightly bigger niche and so on, all the way to your desired goal. Sometimes it’s easier to take a series of smaller steps instead of jumping to your final goal in one leap. When Google scans your site Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... for information, it no longer pulls out the keyword phrases it thinks are relevant and pairs them to user queries. Instead, there’s an intermediary step. Google interprets the data on your website, and begins to form its own conclusions about what your site and your business really deliver. If that seems a little spooky to you, you aren’t alone — Google is becoming exceptionally sophisticated. Utilizing paid search or social can address immediate needs for immediate results in the beginning of an organic project. Don ’t keyword stuff – write naturally using synonyms, relevant terms and lots of nouns Build a brand and focus on consistent quality.

increase customer satisfaction

Before you can optimize your website, you have to know what you are optimizing it for. The proliferation of smartphones and tablets mean more and more consumers will be viewing your website on the much smaller screen of a mobile device. For a good user experience, make sure your website is mobile responsive, rendering correctly on a desktop, laptop, tablet and smartphone. So what does this mean for your business? Sometimes I’ll go so far as to fill out their web forms to see how they market themselves effectively through email.

Number of competing pages with target keyword in title

You can reach out to higher trafficked websites that people in your prime demographic are reading, and ask if you can write a blog post for them. Create a quality piece of valuable content and use your bio at the bottom of the post to create a compelling picture of the products or services you offer and link to your website. Earning links from high domain authority sites (determine this with a tool like Mozbar) is the #1 thing you can do to drive visibility of your site up. Link building is often referred to as an integral part of any search engine optimisation campaign. A link to your website is simply your website address listed on some other website, where if you click on the website address listed, you will be forwarded onto your website. You can also check Google Webmaster Tool to see if there are any reported duplicate title tags issues. Gaz Hall, a Freelance SEO Consultant, commented: "If you’re a bit familiar with the ways of SEO, you’ll be aware that duplicate content is a problem that can happen to anyone and could seriously harm your rankings. But in some cases, it’s difficult to know where you stand."

Wait. Are gateway sites really that simple?

Local Keywords – When it comes to local SEO, local keywords are absolutely essential. Although Take a butchers at PNS Egypt, for instance. these citations are indeed helpful across the board, they are particularly useful in enhancing your Search Results in the Search Engines’ maps and geo-location rankings. Aside from the “traditional” SEO ranking factors, we’re seeing a lot of new factors come into play: Cookieless domains are useful because a browser can connect to more than one at a time.