Folding pages in a sequence and presenting a canonical URL for a group of pages has numerous benefits. If you have a long 1000 word page, 100 or so words of repeated information isn’t a big deal. The way that websites are built are more important and more scrutinized by the algorithms. In organic search, you don’t have to continually pay to be seen, and once you’ve reached the first page of Google (and you have quality content and a trustworthy site), you’ll often stick there for a long period of time (depending on the amount of competition).

What your mum didn't tell you about comment spam

Google provides refinement suggestions as the searcher is typing. As a digital marketer, one Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... of the most frequent questions I get asked is “how do I get traffic to my website?” Constant changes to Google’s search rankings to hinder exploitative techniques and an algorithm that’s as hard to crack as KFC’s herbs and spices recipe mean a lot of what we know about search engine optimisation is largely conjecture. The Google algorithm incorporates hundreds, if not thousands, of signals when determining where pages rank for a search. Knowing which factors carry the most weight and optimizing accordingly can be the difference between success and failure.

SEO changes quickly

Find the best blogs in your industry and ask them if you can write a post for them. You were probably a little surprised when you first found out about all the factors that are taken into account to rank websites. In fact, it is estimated that there are more than 200 factors Google considers when ranking websites (and some say that “200” is just a convenient round number and that the actual number of ranking factors is much higher). Instead, they want to send users to true content pages (product pages, category pages, static site pages, blog posts and articles). The intent of web users searching on their mobile devices will be different from the intent of those searching the web on their desktop. The same SERP principle applies. Most mobile web browsers are looking for something fast, such as where to get something, directions to a place, how to fix something or how to get a hold of someone. Google’s SERPs for them will be different from someone searching the web on their desktop.

Keep an eye on click throughs

Such content doesn’t go out of date. We know that we need links because the value is there – direct and indirect – and every study or research piece published about SEO says that links are still important. It’s critical to understand as much as possible about the website, past SEO efforts and industry as possible. We asked an SEO Specialist, Gaz Hall, from SEO York for his thoughts on the matter: "Google does have a very good reason for penalizing websites with low-quality or “thin” content."

What your mum didn't tell you about citations

A lot of SEOs will tell you to fix the foundation of your website, meaning the template. I think content is the foundation of the website and your template(s) should serve that content. By Have you ever dreamed about Heat All for this? determining the meaning of each word, it disambiguates the other words until plausibility is achieved for the entire sentence or phrase (1). Make sure your title tag is 50-60 characters long, including spaces. Anything longer and Google may cut you short. Old-school SEO focused on keywords. New-school SEO focuses on high click-through rates, “long clicks”, freshness, and amplification...which are all signals that users are successfully finding the answers they’re looking for in your content.