Top trends in reporting to watch

What does a search optimization program cover? Make sure it’s well-written with relevant information and not just keyword packed. Getting the technical details of search engine-friendly web development correct is important, but once the basics are covered, you must also market your content. Simply put, higher volume is better …

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Why metrics matter

Google has really focused its algorithm on providing relevant content in search. They want to improve the user experience y providing the most relevant search results for the query or question being asked. This means that while you can have great backlinks, you still need to also have great content …

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Fun with link research for now

But even when the wording is vague (“near me”), the search engine’s complex algorithms interpret the meaning. When Google scans your site for information, it no longer pulls out the keyword phrases it thinks are relevant and pairs them to user queries. Instead, there’s an intermediary step. Google …

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Think about long tail search from the start

When in doubt, define a term or explain a concept in your content. It’s like riffing to your favorite jam on the radio and creating your own silly songs. Websites that are determined to produce new and highly relevant information find their way to the first page of specific …

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I bet you didn't know this about dynamic pages

If you execute your keyword research properly, you’ll end up with a long list of search terms you want to be found for. Make sure to search for those terms in Google yourself. What results are there already? Who will be your online competitors for these search terms? What …

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Things about trust rank you have to experience yourself

Link signals tend to decay over time. Sites that were once popular often go stale, and eventually fail to earn new links. For years, we’ve viewed off-page SEO as the process of getting more inbound links … whether that be through link exchange deals, paid links, or other link-building schemes …

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Go long-tail and forget doorway sites

It may seem too basic, but it is really a very effective tip – a simple change of the landing page title, so it would match the main and most relevant words and phrases of the campaign, could improve Google’s ability to understand what the landing page is all about …

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How to focus on stickiness

If you want to populate on the first page of Google organically and improve your SEO, patience is what differentiates the pretenders from the contenders. After Google’s Exact Match Domain update, the importance of having the exact keyword in your domain name is far less important. Try to pick …

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Tailor to shoppers, not search engines

Let’s dive into some of the most common forms of external (off-site) duplicate content that prevent eCommerce websites from ranking as well as they could in organic search. Backlinks are the foundation of Google's algorithm for determining a site’s page rank. Even with a beautifully constructed website that …

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Adopt a customer centric view of nofollow links

The Search Engine Optimisation (SEO) involves developing a website that is easy to categorise and find. Sites that seek payment to assist in building trust should be given thorough examination. Thought and care should be given to social when formulating a search-program strategy. Avoid thin content pitfalls by checking for …

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Using traffic estimation tools in conjunction with quality

Some growth opportunities are too good to be true. The content that is not generated by a human after due thought is basically thin content. If you know of a particular post that did well, consider rewriting the post with new, fresh ideas.Use Google Analytics and keyword searches to …

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How to focus on nofollow links

Doing things to competitors like using advanced knowledge of current search engine penalties from algorithm changes to sink them is an aggressive move by meanie-hat SEOs. Anchor text can take a number of different forms from keyword related anchors, to branded anchors, to normal URLs. Backlink quality is considered as …

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Losing Focus on nofollow links

Links are the key to ranking well in Google, but what marketers often forget is that links are built upon relationships with people. The best way to ‘build links’ is to forge connections and offer value to bloggers and other influencers in your niche. It is almost impossible to record …

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Here's what industry insiders think about splogs

Videos don’t work for everyone, and some marketers argue that they do very little to help SEO. Yet, they can be an excellent way to boost engagement, sales, and conversion rates. In fact, for the best results, it needs to play a major part in your entire company culture …

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It’s about relevancy, and relevancy only

Use description meta tags to provide both search engines and users with a summary of what your page is about! Analyze search engine rankings and web traffic to determine the effectiveness of the programs you’ve implemented, including assessment of individual keyword performance. Faked and manipulated website content (even backlinks …

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Reasons why you cannot learn html well

As you know, back in the day we could build 10,000 forum profile links with exact match anchor text and rank in a few days. Unfortunately many SEOs have not changed their game to keep up with Google changes. Now 80% of your links should be brand/URL links …

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Can a techie truly understand LSI

As Google’s preferred configuration for mobile-optimized websites, responsive design is your best option for delivering a great search and browsing experience to mobile users. Google and Bing both provide guidelines for search engine optimization that avoid "black hat" methods such as keyword stuffing that can actually harm the rankings …

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Think about googlebot crawlers from the start

Use Fetch as Google to test whether Google can crawl and index important pages within your site. In the search engines’ algorithmic analysis, these websites aren’t offering any unique value to users, so they choose to rank the big brand websites (who have more robust, and higher quality inbound …

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Questions to ask about scraping

CTR gives some insight into how likely potential visitors are to actually click on your site in the SERPs. But that doesn’t make that kind of content evergreen, as it is not relevant all year round. The higher the quality of your backlinks, the higher your search rankings. Since …

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Wait. Is anchor text really that simple?

Instead of penalizing the page (we have NEVER gotten a website penalized), the links just take no effect and get ignored. I will focus on the aspect of the sponsored results (PPC – Pay Per Click) and how we can improve our position in these results using SEO (Search Engine Optimization …

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Add valuable insight to your creative content

Your SEO strategy will go a long way for you and your business with the proper maintenance. We used to hammer ecommerce product pages with links. The search engine views your site as more trustworthy. SEO gives opportunities of substantial levels of free advertising;

The worst advice I've heard about …

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Establish intuitive information architecture by considering canonical URLs

SEO (Search Engine Optimization) represents the process of optimizing the complete content on the website (including its code) for web browsers, with the aim of increasing the visibility of the website through organic search. Internal backlinks connect different assets — including content, product pages, or other information — together. Naturally, external backlinks …

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Can blogs help improve my search engine placement?

Google’s spider is called Googlebot and you can see it hitting your site if you look at your web logs. With for instance the rise of voice search, longer keyphrases become more and more common. Using a long keyphrase five times in your 300-word-article will look so unnatural, that …

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How to Promote Evergreen Content

Cross linking is a great technique to get a better user experience. This can be an added advantage to you, if you have sites related to it. The more inbound links you have, the better it is. Cross links also helps in improving your rank in search engines . Use Fetch …

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Number of linking root domains

However, you’ll be fighting to rank for a keyword which doesn’t offer any real rewards to your business. AB testing starts with a control or initial marketing scenario. Only Google engineers know the secret google recipe! Google answers your search queries by checking them against it's enormous index …

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Repurpose old citations

Reach out to influencers once your blog post is published. Some will share your post on their networks. That’s the way to attract attention and get more traffic. In the early days of SEO, you could get a site to rank fairly easily by buying a bunch of low-quality …

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The infamy behind 301 redirects

Write more than one time for each website. Build a relationship. Put effort into an ongoing collaboration. Otherwise, it will be obvious you are writing only to build backlinks. Duplicate pages can also reduce the search rank benefit of backlinks because it’s better to have backlinks to a single …

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The reason everyone loves stickiness

Google is now extremely advanced and answers around 15 percent of its search queries with the help of artificial intelligence (AI). This AI is called “Rankbrain” and consists of machine learning algorithms. The fact that search engines are getting smarter has very practical consequences for SEO. Site mapping is the …

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Make onsite SEO your centre of attention

META tags are pieces of HTML code which some search engines use in evaluating the content of a website. Already, more than half of Google searches come from mobile devices including smartphones and tablets. Start by getting into the mindset of a casual browser. By incorporating backlinks to reputable sources …

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Use Internal Links

Search engines (and users) look to the site architecture for clues as to what pages are most important. A key factor is how many clicks from the home page it takes to reach a page So, from a communication standpoint, from a, how the whole entire paradigm is set up …

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Taboos about web 2.0 that you should know

Before you do anything, map out your existing website content via a sitemap. Decide what is dated and needs to be removed, then decide what is lacking. If you’re not sure what is lacking, place yourself in the shoes of your prospective customer or client. Getting rankings is an …

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Do all aspects of your content, UI and marketing have a core customer focus?

However, many SEO practitioners today consider this practice outdated. Search engines may now penalize or ignore such keyword-stuffed pages, save for extremely obscure or lengthy keyword phrases. Search engines algorithms have also evolved to balance on-page criteria (i.e. keywords) against off-page criteria (i.e. inbound links) to favor more …

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Maybe authority sites will be a thing of the past

Off-site SEO focuses on any aspect of search optimization that isn't part of your own site. In other words, off-site SEO is the discipline of building backlinks through social networks and other media. ‘Mobile indexing first’ means that Google will look at the mobile version of your site to decide …

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A do-it-yourself guide to onsite SEO

Thin content according to Google is little or no original content. Not only will it give you a good example of how effective search engine optimisation actually is, it can make it much quicker to start earning real, long-term results with a professional SEO campaign. The very first thing to …

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Spread the love

The tech giant has such a big share of the market that 'Googling' has become a verb. Look at who is on top, then run reports on what they’re linking to and who is linking to them. Heading tags are tags that are used for the creations of headings …

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I bet you didn't know this about meta tags

Know your audience – surveys and your analytics software can help you get a better picture of your typical visitor or client. Advanced machine analysis can easily make out if you are creating random strings of text with no meaning. Each webpage needs to have a unique title and you should …

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Don't bury information in your content

Imagine visiting an online shop, and receiving a notification from your browser that this site is not secure. You’re probably not so eager to buy something there and provide this website with private or sensitive information. The days of self-serving, scammy, and spammy SEO are long-gone. And that’s …

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