Make a good use of mobile search

The appearance of search engine results pages is constantly in flux due to changes in the algorithm. In keyword stuffing it is assumed that the relevance of a site for a specific keyword or keyword combination increases if that exact keyword or combination is particularly frequently used on a web …

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Random musings on bounce rates

Social media platforms have all but taken over, and when it comes to SEO, they are a huge part of the strategy for any campaign. However, the difference is that SEO only affects the unpaid or "organic" results, and seeks to improve a website's ranking relative to the order of …

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Why has SEO been so popular?

Those new to SEO will pour a lot of time and money into it and are often frustrated by the lack of results. This makes many business owners reluctant to begin an SEO campaign and to stick it out for the long haul. A more technical topic, most sites can …

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Don’t forget cloaking

I always thought if it improves user experience and is better than what’s there in those long tail searches at present, who’s complaining? Every page after the fourth only receives 0.2% of all traffic, and most get much, much less. Search engines aren't good at completing online …

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When your use of html becomes obsessive

your business’s industry is also maturing. If the content you’re producing isn’t of a high quality and isn’t useful/unique then, no matter how optimised your site is for search engines, people will simply just click away and find a more useful site Both of these …

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SEO Makes Dollars & Sense

You have to make sure that the topic, content type, and format resonates with your audience. Your headline has to be catchy, but also relevant. If nobody has heard of your brand or company name (and it’s not part of the important keyword phrases) put it at the end …

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Unlocking the mystery of page rank

Results driven, intelligent search engine optimisation. Anybody can optimise a site with a little know-how. Deleting Facebook comments or manipulating your reviews will only make life worse. Roundup posts are collections of content in a given topic within a certain period of time. You can see bloggers who curate content …

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The worst advice I've heard about analysis

Provide high-quality content on your pages, especially your homepage. This is the single most important thing to do. If your pages contain useful information, their content will attract many visitors and entice webmasters to link to your site. Which means you have to be good at cross-platform marketing. SEO is …

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Move as much programming code as possible to external files

You can easily find that the top-quality websites keep their followers updated with new engaging content that is in line with current trends. Not practising this method will lead to your website becoming quickly outdated, which won’t take your rankings any higher. Aside from that, maybe a better answer …

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Reasons why marketers love indexed pages

While it is possible to use SEO on the same pages over and over, you’ll find that it’s a lot more effective when it’s pulling all this new content under its wings, tying it all together, and pushing it all up the search engine rankings. Be aware …

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The reason everyone loves html

However, if it’s too long and doesn’t cover a specific topic in great detail, then it can easily scare users away. On some level, you expect that within the first page results, at least one of them will contain the information that you seek. You should see improvements …

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Here's what industry insiders think about site submissions

Don't go overboard with your internal linking or you risk overwhelming the reader. One or two relevant links per post is usually a good maximum, with more in longer posts. In the end, the users, the marketplace, content and links will determine the popularity and ranking numbers. A Dofollow is …

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Make a good use of onsite SEO

Check out my Complete Guide to Link Building to find the best methods currently in use. Choose Relevant Images It can be tempting just to attach any cool-looking picture that you might have taken to your next blog post, but you need to make sure that you’re using the …

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The ultimate revelation of keywords

Getting screen time from visitors to a site depends on how well you know who you’re trying to target and how much you can tickle them. These keywords are separated by a comma (,) and can be created via the use of Google Adword’s Keyword Planner Tool or via …

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Write a keyword-rich introduction about keyword density

Simply put; keyword-focused content is often guilty of being over-stuffed. Instead of simply copying these phrases, youull write your content with the intent to actually answer them! When someone does a search (called a query) and the search engine checks the index for all the web pages associated with that …

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Consider plugins at the inception

Chances are, there are a number of sites that cover topic areas similar to yours. Opening up communication with these sites is usually beneficial. Hot topics in your niche or community could spark additional ideas for content or building a good community resource. Content needs to play a part in …

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Tactics around web crawlers

Generally considered to be three or more words, long tail KWs are the primary focus of most online stores seeking visibility in a niche or focused vertical. Both Search Console and Google Analytics have a huge range of features to help you sift through your website data and figure out …

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Things that make you love and hate static pages

Links aren’t the only factor of importance; you also need to make sure your on-page SEO is up to scratch and that your keyword targeting is on-point. These days Google rolls out several algorithm updates per day. In the past, search engines cut description tags at exactly 160 symbols …

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How to really understand citations

Google’s mission is to organize the world’s information and provide the best answers possible. Therefore, writing quality content for your audience is also something that will immediately lead to Google’s approval. Writers and content creators are so focused on creating content optimised for KWs, that the overall …

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What everyone ought to know about scraping

After all, the end goal of your marketing campaigns is to make sure that you appeal to your customers in order to gain clicks, sales and conversions. The more you focus on Google and doing the right thing for website visitors, the more you’ll win at SEO. Pick your …

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Adopy a monetisation first approach before putting efforts into sitemaps

The internet marketer then starts optimizing their websites for the search engines by creating good content, manipulating HTML code, such as Meta tags and descriptions, writing great web page titles and keyword dense content, and creating natural back links to their websites. Make absolutely certain that your NAP information (Name …

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Create content about link bait

You need to come up with blog post ideas, and there are various sources of data that can help you come up with topics. Randomly guessing without leveraging these data sources will hinder your potential. So how can we figure out what people are searching for when they are on …

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Tell me more about analysis

SEO is the practice of providing your clients with information about your services digitally. Search engine optimization (SEO) is the process of structuring your site to rank high in on-target search results and boost visits. As a business owner you need to have a plan in place to promote your …

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The truth about blogs

In this chapter we’re setting the stage for how to get creatively motivated to increase traffic and learn how to kite trends. Avoid elements that annoy visitors. You might think that a cool pop-up will make people sign up for your great e-book, but that popup might just as …

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Don't miss out quality from your detailed marketing checklist

SEO guidelines have been changing over the years. Linking your keywords to a relevant page on your website - for example, SEO agency – can be a great way of transferring authority to that page, thereby helping your website to rank higher for that particularly key phrase or word. The best way …

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What's the story about white hat SEO

At a bare minimum, include social sharing buttons on your content. A search engine results page (abbreviated to SERP) is the listing of results returned by a search engine in response to a query for a keyword or phrase. Search engines, like Google and Bing, will return many pages of …

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Meaty meta descriptions may affect your web portals tactics

When you start reading all about SEO, and all the different opinions out there about it, you might begin to sweat and feel little uncertain. It’s hard to tell exactly how much your company should invest in this line of marketing. You’d like to have a full-blow SEO …

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Number of outbound links

Ensuring that users can find your site continuously means gaining long term customers. If you plan to do some basic SEO, it is must that you know how search engines work. When creating new content ask yourself: what the goal of that content is? What information do you need to …

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Reasons why you cannot fully understand mobile search

If you’re not sure about something and how it sounds, ask a co-worker or friend to do a quick read and highlight any mistakes they see. Each robots.txt file should specify sitemap file locations. Forcing someone with a screen reader to listen to your keyword heavy ALT text …

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How to learn about conversion rates in a few hours

You have to schedule daily time into your routine for the SEO attempt. Make sure to review the sites on desktop, mobile, tablet, TV, etc. Google’s emphasis on links is the most significant area of overlap between its organic and local ranking algorithms. Simply put, higher volume is better …

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Discover the connection between user experience webmaster tools

Before the Google Penguin and Google Panda were let loose, SEO’s could manipulate a webpage’s rank more easily by adding lots of keywords to show Google that the page was relevant. This practice is what we now call keyword stuffing and is not just frowned upon by reputable …

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Reasons why you cannot learn comment spam well

Your bounce rate is determined by the amount of people that click on the link to your website in the search engine result pages (SERPs) and consequently click back again to Google. A high bounce rate indicates that people did not find what they were looking for on your website …

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The secret behind bounce rates

Google expects pages to load faster so that clients can get the value for their time and resources. If your pages load slowly, the bounce rate will be very high and conversion low. Good link earning begins with quality content that provides value to your potential customers. While content that …

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Bucket brigades based on search engine spiders

There is significant traffic to be gained by optimizing for video search engines and participating in them. Once again, these are binary files and the search engine cannot easily tell what is inside them To optimize your search engine results it is important to make your URL easily identifiable. Include …

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A focus on javascript to benefit search engine placement

Keywords as the first word in a domain name will boost your traffic a little. Using a country TLD (top level domain) will boost your rankings locally but hurt you internationally so use that with caution. By performing Search Engine Optimization on a website, it is possible to make that …

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The truth about webmaster tools

If you are a webmaster and do not have a BWT (Bing Webmaster Tools), it is prudent to sign up. Bing, the Microsoft-owned search engine has been adding new features to its tools to become more competitive. For smaller organizations, organic search can provide a low-cost way to build a …

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The Presence of Keywords in the Page Title and URL is Crucial

Many growth hackers started out as developers. Similar strategies apply to other forms of non-text content as well, such as videos, audio, search boxes, and Flash or Java plug-ins. Different search queries with different intent will result in different results. Google has become so sophisticated that when a web user …

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