Adopt a customer centric view of keyword density

Engage in guest blogging outreach and provide content to sites that share your audience to build links that will provide long-term SEO value. You must also use social SEO. There is a mixture of both paid and free keyword research tools which can really help to fine-tune and cut down …

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Let's follow javascript best practise

If you participate in an active discussion on a forum or blog that is relevant to your business and if your comment provides contextual value to the discussion, then you don’t have to worry about sharing a relevant link. But make sure that you don’t overdo this by …

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Age of the domain name

Even if buy-oriented verbs aren't included in a term, the specific query itself indicates more intent than a head query such as "shoes." To maximize search engine visibility, conduct thorough keyword research to compile a list of all long-tail keywords relevant to a business' products and vertical market. While there …

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Can a techie truly understand googlebot crawlers

If you’re writing on behalf of your business, then you’re going to need to make the most of a dedicated team to ensure that you achieve the best results. Create profiles for your business (and include a link to your website) on major directory sites such as Google …

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Find out more about citations

SEO success relies heavily on the keywords you choose to target. A great way to think of content is as search engine food. The more unique content your website offers search engines, the more satisfied they are and the higher you will likely rank for the keywords your on-page content …

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Quick tips regarding html

Low-quality links can lead to a higher bounce rate and click-through rates, which can eventually degrade the ranking of your site on search engines. Think long term rather than short term. Short term will get you nowhere with SEO. If the same content appears multiple times on your website, search …

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The secret behind dynamic pages

Getting third parties to link their websites to yours is a critical part of SEO. Without inbound links, there is little to no chance of ranking for competitive terms in search engines such as Google, whose algorithm relies heavily on link measuring and weighting criteria. The easiest way to optimize …

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Google ranking factors can be affected by search queries

Find potential websites to acquire links from. To do this, we want to go to our trusty Google search and conduct a few searches. These searches use a hidden feature of Google called “Search Operators.” The search operators can be used to drill down on concepts with Google and provide …

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How to learn about hits in a few hours

Google is good at crawling all types of URL structures, even if they're quite complex, but spending the time to make your URLs as simple as possible for both users and search engines can help. You should also monitor trends to see what popular long tail keywords people are searching …

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The infamy behind gateway sites

Ideally, the search practitioner should lead or get involved in the user interface and experience of a website. All you need to do as a content marketer is to put conscious effort towards the pages on your website and build them out with a potential visitor’s needs and wants …

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Create an Engaging Web Presence by the use of link exchanges

The trouble with creating your second or fifth page for lollipops, for instance, is that they probably all make the same points. You should also consider trying to rank for low-volume keywords that match your product perfectly. These are often long-tail keywords, which are short phrases. Search engines will eventually …

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Start simple, but don't forget SERPs

Don’t get fooled by those agencies that offer 100% guarantee to get your website amongst the top results in a short time. The only one who can do this are Search Engines (which you can’t fool) themselves. That way, your site gets shown to the people most likely …

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How to diagnose nofollow links related issues

From the search crawler’s perspective, it looks like your website is trying to develop a link-building campaign (and doing it very poorly). The spammers go out of their way to make the links seem poor and unnatural, so your website will get flagged for penalties and drop your rankings …

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Thinking about content makes everything OK

Keyword Tool.io – Now, Keyword Tool.io might be an extremely simple and rudimentary tool, but it works on a good premise. Paid marketing strategies available online tend to be seen as more efficient, as they can be implemented quickly, whereas SEO can take years to have maximum effect. The …

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Remember that ROI make the web go round

Already, more video content is being created than can ever be watched, more text is being written than can ever be read and more podcasts are being recorded than can ever be listened to. This, like pay-per-click, can be expensive and may not benefit your website as much as you …

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Reduce PopUps or Distracting Ads

Want to drive more quality traffic? Optimize your content for Google answer boxes! The first thing that has to be considered, when planning your website content, is target audience. You have to think about who will want to visit your site, what they want to see, and why they want …

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The reason everyone loves html

Some websites use pages with endless scrolling. Although Google can index these pages to some extend, is is better to have real web pages with pagination. Individual pages are much easier to parse. We know that SEO will continue to evolve through different devices and platforms. Issues related to reputation …

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Facts about metrics that will make you think twice

The primary goals of most SEO practitioners are to increase rank in the SERP and drive traffic, but they are not going far enough. Content curation is a very good content marketing tactic. See what keywords are most popular in each country you’re targeting, and optimise the pages on …

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Use organic outreach along with keywords to make a difference

If you're building links based on metrics, chances are that your rankings will drop when Google changes the metrics. That's what happened when Google discounted links from low quality pages. Unlike traditional AB testing where metrics become available immediately, with an SEO change you need to wait before you can …

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Hidden facts about bread crumbs

They can often be far too specific, far too generalised, or just not the common phrase used by customers. Structured data is essential these days. It’s your page summary in re-usable chunks of content that Google loves. It’s crazy to see the disparity between two pieces of content …

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Its all about keyword density

Long-format articles in excess of 1000 words are the prescription for getting the search engines to see your content as something trustworthy. Keywords were consequently “stuffed” wherever possible, including in the metadata and the source code. Just simply knowing the steps on how to do something and sharing it online …

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To get fast rankings, you need bread crumbs

Faceted navigation allows users to filter and narrow content and usually each combination of facets is typically (at least one) unique URL. Because of this reason, faceted navigation can create duplicate content, eats up valuable crawl budget and can dilute link equity by passing link authority to URLs that we …

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Is there a further shift towards user focussed factors?

If none of those works for you, then perhaps it’s time to consider that there might be a problem with the recipe. Someone may search for particular outdated statistics only for comparative purposes. Many web pages prohibit access to online users if cookies are disabled. A site that hasn …

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Great ideas about offsite SEO to share with your colleagues

People tend to avoid advertising if they can. Erudite search engine users know where ad are placed in the results page. They know that people have paid to show up in those positions. They are more likely to click on organic/natural/merit based search results. Paid search results are …

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You may be asked about doorway sites in your marketing interview

To start SEO for a webpage, first choose one target keyword. The primary phrase should be relevant to the topic and closely tied to the content. The term should also be a popular, low-competition keyword to improve your chances of ranking on search pages for the term. According to similar …

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When auditing your site, take time to think about Google algorithms

Campaigns have a defined starting and ending point; they are measured and evaluated afterward. Several official blogs over the past few years have been focused on mobile search, and many digital marketing specialists knew about Mobilegeddon before it actually hit. There is a massive amount of content available on the …

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Things about search queries you have to experience yourself

These keywords are specific to your product or service. Search engines display page titles in their search results. In addition, search engines use page titles in order to recognize what information the website contains. Search engines scour the Internet to find keywords and clues to match search results, but if …

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Things to avoid when dealing with reporting

Each journey begins with a landing page and ends with a so-called money page, where the user completes a goal. JavaScript files should be free from syntax errors. So when it comes to SEO, you really can’t “set it and forget it.” You need to be monitoring and tracking …

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The back story of duplication

For example, if you allow public blog comments, a targeted email to your net promoters can yield a significant number of page views, shares, and user-generated content. Contrary to popular belief, linking out to relevant external websites does not directly impact your search rankings. If your website can't be found …

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Recurring Links

Bold and italics can make your keywords stand out more with the search engines. Failure is fine, but denial is not. When relative path URLs (excluding the “http://www.domain.com” portion) are also used on the site (either in content or navigational links), it makes it all too easy …

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Emphasizing fast results by using Google algorithms

Conversions come purely from building trust with the people sitting on the other end of the inter-tubes. Since Google only wants to deliver the best possible results to its users, it will push sites with strong engagement up in the search engine results pages (SERPs). When determining the value of …

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Myths and misconceptions about text links

If you read something interesting on a blog, you should comment. Especially when a post is about something you may have written about yourself as well. In your comment, you can share your view on the matter. You could also place a link to one of your own blogs. Don …

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Can a techie truly understand webmaster tools

More people are using mobile devices than computers to search the web. your home page or blog listing pages). Because nobody wants to get hoodwinked. Google’s featured snippet is a tool through which Google interacts with searchers. The more inputs Google receives from searchers, the better becomes its understanding …

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Create strong content for each page that has keyword focus

The problem is, not all backlinks are the same. A large and authoritative site in your niche may be more powerful than many general blogs with little or spammy backlinks. It’s important not to waste your time creating content for sites that won’t help you rank, but how …

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Tactics around javascript

Similar to www and non-www URLs, search engines consider URLs that render both with a trailing slash and without, to be different URLs. There are many search engines and although most follow a similar logic, there are others which rank different aspects of a website to those which follow the …

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Wait. Are gateway sites really that simple?

For example, you might encourage your reader to follow your business on social media, checkout the products that you can offer or get in touch with your team directly. Optimization is the key to ensuring that search engines rank your website favorably in their results. But in order for optimization …

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User Experience and SEO

Search engine algorithms assess the relevance of your page to any particular keyword by the content on your pages. . If your site is using the same tags for all the pages, you are not helping search engines figure out the subject or relevance of your individual pages. Spend some time …

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Quick tips regarding gateway sites

Excessive link exchange ("Link to me and I'll link to you") or partner pages exclusively for the sake of cross-linking will negatively impact a website’s ranking in search results. Other best practices that we have in SEO are things where we will take a keyword and will essentially just …

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Education is the best legacy when it comes to hits

Analyzing content alone is not real SEO. Making a deliverable look pretty for a client is not SEO. Using the latest SEO tools and software, it is our job to find you the optimum balance in your keyword phrase list to be targeted, that delivers the best ROI (Return On …

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Its all about nofollow links

Fifty-six percent of Google queries show no paid ads at all, so if you’re counting on paid search to provide all of your visibility to searchers, you could be missing half your audience. That figure has risen by 4% over the past few months alone, and it continues to …

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