Concentrate on actionable SEO

If you focus on building links that send real visitors to your website, you will soon find out that it does not matter if a link is nofollow or not. Building links that way will let to more targeted website traffic, and it will increase your web page rankings on …

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What your mum didn't tell you about citations

Folding pages in a sequence and presenting a canonical URL for a group of pages has numerous benefits. If you have a long 1000 word page, 100 or so words of repeated information isn’t a big deal. The way that websites are built are more important and more scrutinized …

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Are you using the best revenue model for your business?

You can no longer write a bunch of spun articles with your backlinks and place them on sites and article directories that are completely irrelevant to your niche, and still get rewarded by Google. Over the years I've seen webmasters and SEOs being concerned over boilerplate content, such as repetitive …

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Why your digital marketing strategy should centre around hits

Why would someone purchase this particular product? Historically, traffic from search engines has been about a very singular pursuit -- that of rankings. Links are a strong indicator of the value of a website’s content, especially when multiple pages target popular keywords. Keep in mind that you don’t have …

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Know backlink foraging inside out

Your title tag on the SERPs will induce your click-through-rates. Let’s see how. Whenever the user types in his query, the Search Engines will highlight those keywords in your title tag thereby improving user visibility and increasing your prospective of your click-through-rates. One of the biggest movements in the …

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Random musings on page rank

According to research by Google, smartphone users have a higher buyer intent than desktop users. They’re focused and ready to buy. It’s your job to be there when they are looking for your products. Embedded images in your content serve as important relevancy factors. Pay attention to your …

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Reasons that marketers love html

Be wary of promises to get you links from dozens or hundreds of websites. Many such links are considered “bad neighborhood” links by the search engines and you can get penalized for associating with them. Although it’s pretty slow-going, it’s best to hand-select relevant and quality websites and …

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Quality over quantity when it comes to non reciprocal links

Mobile search uses a different ranking algorithm that often changes search results on mobile phone due to location factor. Compared to online marketing, such as PPC, social media marketing, email marketing program, SEO provides fairly good ROI. Every SEO program should be unique; each target audience has a place, too …

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Can trust rank help improve my search engine placement?

The key here is in building relationships and reaching out to bloggers and journalists to let them know about your awesome content. We’ll need to write a whole other post on white hat link building. Your links should be short, concise, and easily readable. Shorter URLs with fewer folders …

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Adopt a customer centric view of organic links

Since your content is evergreen and remains relevant all the time, it will keep bringing traffic to your blog. Even though many social media sites use no follow tags, I still believe that social media can definitely help you acquire better links for your overall strategy. Social media links might …

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Combine responsive design and trust rank for Supercharged SEO

It is important to note that, despite popular belief, having keywords in the domain name does not help your SEO and it won’t help your website reach a global audience. While there are a ton of great SEO companies out there providing valuable work and helping companies to reach …

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Find a simple guide to keywords and read up about it

Never start writing an article without performing a keyword research. The best tool to use is the free Google Keyword Tool. In the past, creating keyword rich anchor text used to be considered an effective strategy as long as they were on relevant sites. However, those days are long gone …

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Use keywords in your images

This was known as spamming. Having this long-lasting content on your blog and in your archives is a boon to traffic, social sharing, and more. Ask any SEO experts, he or she will tell you off-page SEO is one of the key elements to a good Google rankings. Use attractive …

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Can local search help improve my search engine placement?

For example, there are some factors that actually take help of SEO in the sense of selecting the right keywords, such as blogging with SEO content, contextual marketing, behavioural marketing, mobile advertising, Alt-texts in banner advertising, social media marketing, RSS, viral marketing, and video content advertising. Using a lot of …

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Lessons I've learned from mobile search

You need to see things from your customers’ point of view and, more importantly, you need to write the things that appeal to their viewpoint. Like SEO, this form of online marketing which aims to improve a websites search engine visibility. email, mobile, TV, radio, etc. Search engines are adapting …

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Technical aspects of redirecting pages

Review competitive lists and other pertinent industry sources. Prior to the update, short and spammy pages were a common sight. Social engine optimization, social media optimization, Search engine marketing, content automation, content marketing, e-commerce marketing, social media marketing, PPC, display ads, email marketing, etc, are subsets of digital marketing. With …

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I urge you to think about ROI

In the past, implementing SEO mainly involved in ensuring the targeted keywords are included in your website as many times as possible. This was regarded as the most effective practice. By now, we’re all sick of articles proclaiming that search engine optimisation and content marketing is essential for businesses …

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What everyone ought to know about splogs

If you are focused on a local market, it is also important to get connected with local businesses and organizations. If your dish is lackluster and or dull, you can choose to improvise and expand your dish through more ingredients that compliment the dish and makes it better. Google RankBrain …

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Why are search queries so popular?

There’s no actual “hacking” happening in growth hacking, unless the practitioners are donning their black hats off into the sunset. Does your keyword research still boil down to digging AdWords Keyword Planner for niche keywords, search volume and competition? Your page title should be naturally descriptive and contain the …

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Beginner's guide to citations

So what type of website would get the highest quality ranking? According to Google, the highest quality websites have a super high-demonstrated expertise, talent, authoritativeness, or trustworthiness on the topic. The world is always changing, and you have to keep up. If you do, the rewards can be great. Here …

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Focus on ROI Instead of CTR

To combat possible future updates, you can also ensure your site is engaging and of high quality. From news aggregation to data segmentation, many essential functions of the SEO brain-trust call for automation. This tool is invaluable when discovering what is slowing your average load speed down, and enables you …

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Can your site be found for searches for your brand?

To increase your CTR, create a custom description that describes what your page is about and what the reader can expect to get out of visiting your page. You also want to include your target keyword. Think about the searcher’s intent when crafting this description. Today, so many new …

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Reasons that marketers love bread crumbs

Apart from knowing which search terms people use, you need to know whether or not your idea for your post or page fits the desires and expectations of the people who use the search terms. The best way to find out whether or not your content fits these desires is …

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Lessons I've learned from widgets

The key to a successful list post is no more complicated than including a large number of quality items. Searchers are typing longer queries that trigger fewer paid search matches, and they are increasingly recognizing the difference between organic and paid results and have growing ad blindness. Think long term …

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Taboos about 301 redirects that you should know

Creating content is an art form which can take up a huge amount of your time. Further black hat examples could be misleading link bait from ads for poorly targeted news articles, clicking on links spawning extra windows, or simply only dealing with robots (in a shady way). Anchor text …

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Invest in link exchanges

In addition to storing the content of each page, Google also stores how its crawlers arrived on the page. In other words, it remembers the pages and websites that were linking to it. A link from one site to another is like a vote or endorsement for the credibility of …

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Aligning your goals in relation to SEM

A keyword like ‘coffee’, for example, wouldn’t tell you very much. Social media networks can help you to give your content the initial boost it requires before the media and other interested users find it. Body keywords still have their use, however. Use attractive subheaders: Readers should be able …

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The infamy behind web crawlers

If you have several versions of your site in different languages, add visual cues linking to your multilingual content in or near your top navigation. For example, you can use flag icons to link to each country or language’s site. Apple even has a page that lists all the …

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Myths and misconceptions about walled garden sites

The “About Us” section is often the most overlooked aspect of a company’s website. Often all the focus is put on your services or products, as these are the pages which most often affect your search engine results. However, sometimes in the pursuit of SEO, we overlook the user …

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A few words on web crawlers

Website crawl-ability and making a website searchable goes beyond making sure Google can “crawl” the website. Understanding how a website’s users (including Google) are navigating a website is key to building an information architecture. Building the information architecture in a way that mirrors their thought processes will help both …

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Define your goals with regards to splogs

For that reason, the following tips focus on technical changes, which are almost invisible to the page’s visitors, but are visible to Google, and they help us explain Google the main subject of the landing page. WordPress is one of the best-loved platforms out there because it’s really …

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Questions to ask about trust rank

Perfect search engine optimisation of the coding will invariable lead to very high page ranking no matter what the type of search engine logic but this alone does not guarantee first page results in the final SERPs (search engine page results). Failure is always OK, but ignoring the results and …

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