Don’t forget about html

The more relationships you have and the more people trust you, the more people will talk about you, link to you and, ultimately, buy from you. Customers don’t buy from people they like, they buy from those they trust! Instead of simply copying these phrases, youull write your content …

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This year will be the year of sitemaps

Social is also an SEO challenge for you. In the content, the brand mentions are generally connected to the products or services, and how those are connected to the content is explained. Instead of paying through the nose for marketing courses or advertising that will only offer short-term results, SEO …

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The steps needed for putting web 2.0 into action

Web crawlers don't read a website in the same way a human does, since they only read through the HTML text of a page. Google wants to ensure that the sites it serves up in search results are relevant and up-to-date. A site that hasn’t been changed in two …

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Fun with web crawlers for now

It is not known how many users out there use the Google Toolbar, but the authors believe that they number in the millions. Google can track the entire web surfing behavior of these users. Even though it is not a surefire indicator of ranking potential, I still hold that it …

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How do you feel about web 2.0 now?

Meta descriptions don’t carry as much value as they used to, but they still have an important role for SEO. Each of your posts should have a unique title and meta description. Make sure all are unique and you don’t have any duplicate ones. If you lie, you …

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Quick tips regarding keyword research

Much of mobile optimization relied on paid search in the beginning, but not anymore. It is essentially free digital marketing! So when you hear the term “link building,” forget those old school black hat tactics. The game has changed. When done right, link building can be an extremely powerful way …

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Find out more about comment spam

The two biggest algorithm changes that Google released to ward off the abuse of link building included the Panda and Penguin updates, which came out in 2011 and 2012, respectively (and received regular updates ever since). One cracked down on websites with poor quality content and the other penalized websites …

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Things to avoid when dealing with search engine spiders

The type of traffic we want to build is the type that will compound and will never go away. We want to create traffic today that will still give us a little trickle in five years. Combining hundreds (or thousands) of little trickles, our site that converts, and a great …

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How to really understand stickiness

A good ranking site is more exposed to users as compared to other it is based on logic by Google which uses the rank of the website. Linking to authority sites helps send trust signals to Google. The link relevancy is important and should be done in a proper manner …

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Quality over quantity when it comes to keyword research

Lastly, and probably most importantly, you will want to make sure there aren’t any duplicate or canonical issues associated with the homepage. To take the lollipop example, say you had the main lollipop page as a sales page. It is important to note that search and offline behavior have …

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It’s time to revolutionize our approach to web analytics

Search engines mine the Web, extract the content, assign value and relevance to each page, and then return and rank those pages for each query. Above all else, your content must be aimed at helping users because that’s what they’re supposed to be for. Paid link-building is considered …

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Make link research the main focus of your marketing tactics

In the modern search landscape, a multitude of disciplines feed into organic success. Everything from Social and UX, to PR and Content plays a part in a fully realized organic search strategy. Google absolutely loves internal linking (the act of linking your audience to other areas of your website). The …

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Think like a human not a robot when it comes to stickiness

It was in 2011 when Google made it clear that speed matters a lot. It is the same even today. The speed of your site is important because it impacts the overall user experience. Digital marketing is a vast marketing technique which includes many other marketing tact. Search engine optimization …

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The latest trends in domain authority

Nearly 70% of all search engine queries occur on Google so it makes sense to see your website from its point of view. Link building is a long-term project that never ends, and it is a natural part of the ongoing marketing cycle. In order to remain relevant to both …

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Make sure your byline name matches your Google+ name

The search engines must execute multiple tasks very well to provide relevant search results. In these instances, you leave it to the search engines to make the decision on which page is the correct one. Because of the constantly improving search functions including the Google search (Hummingbird update to name …

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You may be asked about citations in your marketing interview

The main text content on the page must be unique to avoid Google’s page quality algorithms. Defining a robust and efficient content strategy together with SEO will easily lift conversions and brand authority. When people hear about how great you are, they head to Google to discover more. So …

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Consistent doesn't mean identical. when you're discussing hits

The PPC (pay per click) activities should also be very good. Looking at SEO from this perspective can make it easier to understand and easier to execute white hat SEO techniques. By putting aside the spammy tactics of yesteryear, you can produce and publish customer-focused content without that scammy vibe …

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The back story of social media

If you’re looking to carve out a niche in marketing, it’s paramount you establish a strong domain authority in that particular field. It’s not that keyword text doesn’t matter, but starting with a focused content strategy will help you identify audiences and topics that should guide …

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Aligning your goals in relation to onsite SEO

Variables that consistently show an improved market response will then be incorporated unto ‘A’, thus enabling a marketing team to formulate the best marketing strategy possible. Maybe the project reeks of data drama (i.e., are we seeing too much dark traffic in analytics?). You need a clear strategy on …

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Identify your SEO keywords

Users conduct an estimated 62,000 Google searches per second, according to Internet Live Stats. Remember that an SEO agency is there to make your website appear as trustworthy and reliable as possible, which can only encourage it to go up on SERPs. At the time of this writing, Google …

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Competition in the SEO business is cut-throat

Keyword research is the root of every optimization project. Keywords are like an elevator pitch for your site: they summarize what you do in a few words or phrases. Black hat methods include knowingly violating the terms of service for any engine, tool, or platform. Create infographics around your industry …

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Consistent doesn't mean identical.

If that’s too long for you, then get the hell out of my office. Use link baits to grab people’s attention. Provide users with free stuff, unique and valuable info or anything that will spark their interest. Social media can be a useful tool in search engine optimization …

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Small but important things to observe about link research

A big part of Search Engine Optimization is optimizing your website to make it easier for visitors to navigate and use. SEO and growth hacking share a common root — the mutual desire to grow a site’s traffic — and both disciplines fall under the umbrella of search marketing. A site …

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The mysterious world of trust rank

Unlike previous popular Google updates, like Panda and Penguin, Hummingbird focused less on ranking tactics used by website owners and more on the meaning behind user queries. SEO is not hard. It does, however take time – it involves technical tweaks on your website, competitive analysis/content strategy, and building links …

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The mysterious world of webmaster tools

Whether you just want to increase conversions (which can be anything from a customer’s purchase of a product to a share or comment), or just want to increase the amount of organic traffic going to a webpage, understanding what you want exactly from your strategy will help you to …

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Find out more about analysis

Google places clear value in this method and to be a success online so should you. Good website navigation is very important because it helps website visitors and search engines to understand your website structure. The internal links of your website do have an influence on the search engine rankings …

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Learning about ROI

When the damage is done, it can be very hard to get back onto Google’s good side. In fact, that's often impossible. When you write headlines, it is not absolutely mandatory that you use keyphrases, but you get a decent bump in the search engines for putting them in …

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Quick tips regarding duplication

The biggest SEO mistake you can make during a website redesign is to not think about SEO until it’s too late. If you don’t have SEO in mind from the initial strategy session, you’re going to lose what you took so much time and effort to build …

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Drop in a relevant link or two

If you’re choosing a SEO agency, look at the content that they have created for their clients, look at client testimonials and ask about the techniques they utilise in order to obtain the ranking. Search rankings from a non-mobile device such as a desktop computer or laptop will not …

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Why are bread crumbs so popular?

If you website is new, however, or you have a low domain authority, just posting a blog to your site is going to have hardly any benefit from an SEO perspective. Many companies underestimate how much time and money it takes to be successful with SEO. Success by any standard …

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Be mindful of duplication

If you want to achieve a higher ranking on Google and other search engines, you’ll need to get serious about search engine optimization. Search Engine Optimization (SEO) • is the process of affecting the visibility of a website in a search engine’s “natural” or “organic” (not paid for) search …

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Latest developments in canonical URLs

Google is the dominant search engine in many countries, but not all of them. How you optimize your website depends heavily on the target market for that site, and the search engines that (are) the most important in that market. If so, your website might be running the risk of …

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Don’t forget comment spam

All changes and additions should be deliberate and meaningful. Efficient content organization enhances the message without interfering with the content’s purpose. It’s not easy to explain this in simple, concise terms. A good rule of thumb is to ask yourself if you want to change content “for SEO …

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Headings and widgets

If you are really interested in improving your SEO, a strategy needs to be formulated. An SEO expert will need to identify the services or products that drive the most revenue for your business so he can deploy an SEO strategy based on your actual business model. Look at any …

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The hidden agenda behind comment spam

Reaching out to random people and asking them to share your stuff isn’t really a promising and efficient tactic. We need to find people who already expressed interest toward a specific topic. These people, when approached with relevant content, will probably read it, give feedback or even share it …

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Are search volumes affected by javascript

There’s also no syllabus, there’s no Google training, there’s no Google certification, and we also don’t have any Google reps for SEO, or Bing reps for that matter. These are all very important questions to ask yourself when assessing the homepage and website overall. In fact …

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The death of search queries

It is not uncommon for Internet users to only review the first few results when they search for a particular term. e. If you think about things from a business perspective first, your SEO effort will be all the more effective. Make sure the site makes good use of anchor …

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What gets measured gets improved

The problem is, not all backlinks are the same. A large and authoritative site in your niche may be more powerful than many general blogs with little or spammy backlinks. It’s important not to waste your time creating content for sites that won’t help you rank, but how …

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