Find your audience through your competitors

The combination of SEO and conversion can result in a lift in organic results. If left unattended, thin content will tell search engines your site is irrelevant, low value, or both. Some websites heavily target specific keywords to appear as highly relevant for a search term without providing valuable or …

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Wait. Are widgets really that simple?

Generally external backlinks are those links that link to your site or any of its pages/content and these links are counted as if those sites are vouching for your site’s high quality. Users don’t like to wait, and we are becoming more and more accustomed to the …

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Find out more about rankings

Choose your keywords carefully, and keep user intent as your primary goal. Search engines reward you for offering a thorough experience that’s likely to benefit other users. There is some truth to this, but there is certainly a lot more to SEO. Prove that you are trustworthy by connecting …

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Are Your Hyperlinks Spiderable?

Quality images, tagged with good keywords, can also help your rankings with search engines. I completely disagree. We use keyword research to identify potentially useful queries for which a site is not receiving traffic. Keyword research is often abused by aggressive Web marketers who pursue an endless keyword strategy. Endless …

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Emphasizing fast results by using javascript

Does that change how they see the product or whether they need to buy something else? If your website code is not search engine friendly, then the search engines cannot read your valuable content targeting specific keywords. If you do not have worthy content that contributes to the wealth of …

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Small but important things to observe about citations

The best domain name lookup tools go beyond your immediate enquiry and search for known popular keyphrase variants of your chosen phrase. High authority links are great, but in my opinion, relevant links win the game every time. One common approach to fix this is to use cookies to track …

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Google ranking factors can be affected by ROI

Create original content. You also create quality content by making sure that your content is original. This means that not only should each page of your site have different content than every other page of your site, but it also means that you'll be docked for stealing the content of …

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Check & Review Google Analytics Account

Google won’t thank you, either, for spidering a calendar folder with 10,000 blank pages on it, or a blog with more categories than original content – why would they? When it comes to improving the page rank of a webpage, none other than backlink comes to the rescue. Backlinks …

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The best advice I've listened to about link exchanges

If you want to start driving high-quality traffic to your website and find keywords with realistic search volumes, you need to seek out keywords with more search phrases, or “long-tail” keywords, over short ones. Similar to writing an outline for a large paper, put some thought into what the main …

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Things your competitors know about indexed pages

While it’s easy to find “experts” you may want to reach out to, it’s important to remember that not everyone responds positively to such requests. A 302 redirect, or also known as a temporary redirect, should be put in place if you want to redirect your site visitors …

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The secret behind onsite SEO

Thin content can be defined as content with little or no added value. Change the titles on your least successful pages twice a year. Why? Because obviously those titles weren’t helping your least successful pages. By highlighting your website, you help Google better understand your site’s data. Data …

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SEO feels like a foreign language

It’s not that keyword text doesn’t matter, but starting with a focused content strategy will help you identify audiences and topics that should guide your keyword selection. One of the most effective places to deploy your keywords is in the first full text block that Google sees, the …

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One common approach is A/B testing

TV ads, radio, print and even social media). A fully mobile-optimized website will be easy to read and play smoothly on even the smallest mobile device screens. Images should be able to be easily enlarged and the navigation should be smooth and easy to follow. Which relevant search terms are …

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Add relevant inbound links to other pages on your website

An important guideline for using Anchor texts for internal links is that the same link texts are always used for a URL. Some people think that nofollow links are worthless, some website owners even want to delete links that use the nofollow attribute. That's not a good idea. Nofollow links …

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The hardest part of SEO is waiting for redirects to work

It can be a great idea to write down the important questions and their answers so you can refer back whilst writing the content itself. Search engine optimization is a sure way to boost your site rankings on search engines if you know exactly how to go about it. You …

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The steps needed for putting offsite SEO into action

This seems easy enough: Whilst this keyword does indeed still cover a broad range of different types of football boots, narrowing it down to yellow boots does indeed make it less generic and as such, if you rank for a keyword such as this, it is likely that you will …

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One important aspect is page rank

The three main pillars of Search Engine Optimization; content, links and site architecture will remain for years to come. Although SEO is just part of the online marketing mix, it’s instrumental in boosting traffic to your online business. After all, most online shoppers start the buying process by using …

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We've reached a tipping point when it comes to doorway sites

There is an old adage used by webmasters which sum up most successful websites, “content is king”. It’s important to keep this in the forefront of your mind before adding or removing the copy from your site. Web users surf the net in search of answers, information, products, and …

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Create great content consistently

Also a rule of thumb the title should be no more than 70 characters. To be a leading part of this new marketing technique, it is necessary to keep yourself visible among user and so various subsets of digital marketing are important. Analysis of meta sets/keywords, visible text and …

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Things about nofollow links you have to experience yourself

It is a common problem for businesses to consider that writing for SEO purposes and writing to attract and retain an audience are two different things which can never be brought into alignment. Some examples of black hat techniques are: joining a link scheme, article spinning and duplicate content. Don …

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Optimise your site, paying special attention to metrics

You should definitely be using canonical URLs with keywords and a relevant directory structure that also includes keywords. You should also avoid using too many page variables after the URL. SEO experts have been talking about mobile technology for a while now. This year, it’s even more important than …

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The latest trends in SERPs

More leads should bring additional sales and opportunities. As a general rule of thumb the more words in the query the easier it is to rank for that phrase. This is certainly not an absolute but has been the case for a majority of the terms I have worked with …

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I urge you to think about webmaster tools

A 301 redirect is a permanent redirect from one URL to another. Whether you’re switching domain names, restructuring your URLs (more on that in the next section), or consolidating content as part of your website redesign, setting up 301 redirects is crucial to ensuring any “SEO juice” from your …

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Having fun with offsite SEO

SEO is unarguably one of the best ways to connect with targeted consumers and share your offer. SEO factors have varying weights and no SEO consultant knows the exact weight of each or when these weights change. We’re not going to talk about every SEO factor. This is because …

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How to survive your first encounter with keyword density

Changing the landing page URL is another method that can be used to better explain the main topic of the landing page to Google. If you can do this, people will discover your site and assuming you have quality content, they will begin to talk about you organicall While every …

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SEO for websites can be very complicated

Link building is all about getting a link from another site back to your own. In order to do this you need to research what is out there. What you are looking for is websites that are relevant to you and your location. This is called “local link building”. You …

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How to learn about organic links in a few hours

To make this strategy even more effective, you can find related keywords and assign two to three related keywords or LSI keywords (latent semantic indexing keywords) to each post to send even more ranking signals to search engines. And if a site has a wide presence of low-quality, time wasting …

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