Focus on ROI Instead of page impressions

We can no longer just game the system by creating low-quality links. Imagine your content as a scrumptious dish you are trying to cook that will appeal to not only users but also Google. Backlinks are great for branding in the sense that they get your target audience familiar with …

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Emphasizing fast results by using splogs

Although Google ranking algorithms are a close guarded mystery, the fact that Google provides a tool such as this, makes it a pretty certain bet that website speed performance influences their search algorithm. And for that a solid digital marketing and SEO strategy should be in place. Page load speed …

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What's the story about splogs

But the thing is, SEO copywriting is much more than just inserting keyphrases into content: Google also wants to see authoritative content that fully answers your readers’ questions and stands out from competing content. An index is another name used by a search engine for a database. You can also …

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Publish Unique Data

There are increasing opportunities to use schema markups, depending on your niche. There are numerous schema opportunities for news, recipes, and even fitness video. As time goes on, there will increasingly be more and more opportunities to use schema to enhance your website, tell Google more about your website and …

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Make text links your centre of attention

Hreflang for example. After all, the end goal of your marketing campaigns is to make sure that you appeal to your customers in order to gain clicks, sales and conversions. When you link out to related domains, it not only helps the search engines to understand your niche, but also …

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Tactics around 301 redirects

Realize that meta keywords are only used by your competitor to see what you want to rank for. Google still doesn’t use them. It may seem too basic, but it is really a very effective tip – a simple change of the landing page title, so it would match the …

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Go long-tail and forget keyword stuffing

Also consider linking new pieces of content to some of your high-ranking organic stalwarts. This proverbial ‘sharing of the search value love’ will bestow your newly-created piece of content with an early boost in ratings before its even begun to generate search value of its own. your business’s industry …

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Adjust your appearance in search by utilising link research

Think about the audience you’re trying to target and create content based around what they would want to read. Faceted navigation allows users to filter and narrow content and usually each combination of facets is typically (at least one) unique URL. Because of this reason, faceted navigation can create …

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Losing Focus on webmaster tools

Build your site with a logical link structure. Every page should be reachable from at least one static text link. The goal shouldn’t be to generate links, it should be to generate buzz or discussion; to share knowledge or data or other insights that we know our audiences (and …

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Write about cloaking

it’s crucial to know everything about it. To include local SEO is now essential. Any link to another part of the same site is called an internal link. As well as links you'd expect to find (within a site menu bar, for example) you can also create internal links …

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Having fun with sitemaps

Search engines are supposed to use ALT text as a ranking factor - and ALT text is an accessibility requirement to help people using screen readers understand what the image is about. Implementing an effective SEO strategy is not straightforward or easy though, especially with all of the recent updates to …

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Design + RSS feeds = Greatness

The fact remains that knowledge of one’s domain and the tools out there is vital to success. As well as working alongside a professional SEO agency, there are plenty of ways you can perform keyword research. I always advice “Stick to basics”, focus on getting real visitors and giving …

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Latest developments in widgets

Even if you aren’t working with clients, it’s an important step to take to track the progress of your website over a certain period of time. In addition to your user experience, there are also a number of other factors that affect the usability of your website such …

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The hidden agenda of organic links

Google explicitly states they don’t have a duplicate content penalty – but they do have a ‘thin content’ manual action… that looks and feels a lot like a penalty. How do you ensure that you’re not just optimizing pages for keywords or topics, but rather optimizing for intent as …

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Advanced content analysis SEO principles

Google’s mission is to organize the worlds’ information and make it universally accessible and useful. Therefore, Google wants to show a user the best result possible, the result that best fits their search query. Finally, if you're aiming to drive engagement with customers and internet users, keyword stuffing hurts …

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Why have citations been so popular?

As a result, Google has put great effort into knowing when an inbound link is from a quality, trust-worthy site, versus a fabricated link purely for manipulative gain. The former helps you. The latter hurts you. The process is iterative, so data gathered from ongoing monitoring feeds back into future …

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Adjust your appearance in search by utilising splogs

Since the very earliest days of the mass-market internet, people have spent anything from a dollar to $14 million (on sex.com) to acquire keyword-rich domain names. Movement means making a bunch of changes to a site based on hunches. All of this internal processing knowledge is contained within the …

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Can web portals help improve my search engine placement?

Expanding your online operation into a new market? Want to ensure that your website is ready for a different language and/or region? You will need to ensure that your website is well optimised for International SEO. Since Google only wants to deliver the best possible results to its users …

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I urge you to think about keywords

A web page can be given an immediate freshness score based on its publication date, which decays over time as the content becomes older. What’s more important, it also will have more authority for your readers. So most people don’t have the time to get up to speed …

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Meaty meta descriptions may affect your comment spam tactics

Additionally they also usually have low competition due to their specificity; however this comes at the cost of low search volume. For small businesses, the best approach to identifying target keywords requires diligent research and the proper mindset. Stay on top of relevant trends, create “how-to” blog posts, and frequently …

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Myths and misconceptions about SEM

SEO is an integral part of any digital marketing strategy. SEO marketers find that negative SEO attacks are becoming more prevalent as they continue working on a strategy. Yes, competitors might try to penalize your website and get your website removed from Google. I always advice “Stick to basics”, focus …

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More focus is put on searcher intent

I’m sure you don’t want to spend time creating content no one wants to read. The better approach is to form a hypothesis about what you’d like to know and then let the data tell you the answer in the most objective light. A professional SEO agency …

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Use breadcrumb navigation

A good trick is to dig into your Google Analytics to see the top visited pages on your site. Making sure that your business is visible on local search providers like Yelp, Foursquare, Bing and Yellow Pages. There’s no actual “hacking” happening in growth hacking, unless the practitioners are …

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Random musings on comment spam

Creating incredible content that people will want to share is still the best way to earn links. It turned out that featured snippets do drive traffic. For featured snippets, Google cites the source page in the spoken result and they provide a link to the page within the Google Home …

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The hidden agenda of keyword stuffing

Try to ensure the key phrase is an exact match to what the searcher will type into a search engine. This means phrasing your keywords in a conversational fashion if you want to optimize for natural language search queries SEO is an example of cumulative work adding to the reputation …

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Questions to ask about webmaster tools

In the beginning, things move slow and it feels like you are just shouting into the void with no return. If your website is not mobile friendly (responsive, optimized to be viewed on various mobile screen sizes), Google will rank your website lower on the search rankings. Chances are, there …

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The hidden agenda behind social media

If your business is not making the most of the services of an industry-leading SEO agency, then you are putting your business at a disadvantage. Don’t be scared by the acronym SEO, it just allows sites like Google to read your website and rate you in terms of how …

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Can conversion rates really make a difference?

The most important targeting decision is to figure out who the target actually is. There is no exact word count when we talk about the “long content.” There are studies showing 2,000+ word articles dominating the SERPs’ top for many competitive keywords. Is there ample feedback? Building backlinks is …

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The hidden agenda behind bounce rates

SEO is only beginning to be taught in university courses and part of degree level courses and even there it’s difficult for them to keep up with all the changes that are happening. It takes time, dedication, creativity, and patience to become an excellent SEO and get great results …

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Useful tips from experts in keyword density

Building backlinks involves great time and effort because you have to target your niche to build those links. The most of the your links are dofollow backlinks because of SEO reasons. To get traffic on your website, get a mix of both dofollow and nofollow links. Just remember do not …

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Learning about offsite SEO is not difficult if you have a good teacher

The absence of a hard and fast definition of content allows for cross-genre experiments. Infographics, explainer videos, vlogs are products of such experiments. Visual images entertain users whereas written content provide them with new information. Infographics, which is the cross between the two, do both. The same applies to explainer …

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Top trends in CTR to watch

The stronger the backlink profile of a site, the more PageRank their links will pass. So most people don’t have the time to get up to speed on all of the shifting trends, the technical aspects, and make sure their website is running perfectly for SEO like a finely …

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The back story of metrics

Rather than using the miniature touch screen, millennials and even users from Generation Z can use Google Now, Siri and Cortana to search for whatever they want, whenever they want. Make a point to search for your site on Google alternatives to see where you rank. Ideally, the search practitioner …

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Questions to ask about user generated content

Thin content is essentially any content on your website that is not adding any value either to you or your user. Does your website’s content fall a little too close to the thin side? It’s relatively easy to fatten up your content and make it more relevant and …

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Adopt a customer centric view of content

When choosing anchor text, select phrases that make sense to the reader within the context of the content. These phrases may even contain exact match words. Search rankings from a non-mobile device such as a desktop computer or laptop will not be affected. By continuing to add content and informative …

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Check in on your competitor’s strategies

The key is to use SEO and content marketing together. Yes, SEO requires a lot of content, but that doesn’t mean you should pin all your hopes on that single aspect of online marketing. We want to come at this from all angles. Right? Every week, you should study …

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Create a search marketing strategy based on meta tags

What the heck is an algorithm? I’m glad you asked. Google will send people looking for information on a topic to the highest quality, relevant pages it has in its database. You do want to prioritize your keywords, but Google understands variations. They’ve built what’s called a …

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