Things you most likely didn't know about cloaking

Learning search engine optimization can be overwhelming at first. There is a lot to wrap your mind around. But becoming proficient in SEO is definitely an achievable undertaking. In contrast, any person who happens to be in the area and has a cell phone can post a tweet with a …

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Be very sure of what you are writing

By spring 2013, Facebook and Google+ added hashtags. Backlinks from relevant sites in your niche are also worth significantly more than irrelevant sites or pages Does that change how they see the product or whether they need to buy something else? Make it clear on your own Web site that …

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Headings and rankings

Changing one of these aspects create an alternative scenario ‘B’. Once you’ve had a good think about your niche, make a list of search terms that you think are well suited to your business that you’d like to be found on. Post-crawling content the Spider stores the indexed …

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Bucket brigades based on anchor text

Some websites are great and are ideally search engine-friendly, but many we come across are not. Cornerstone content (in short: assigning one main page per content and linking that from related pages) shows how internal linkscontribute to your site structure. When writing an article or some content for your web …

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I bet you didn't know this about static pages

Instead of focusing on keywords that get you more traffic, focus on those that translate into conversions, revenue and profits. Don’t worry if you don’t have any formal training or education in your chosen area, Google will take into account the “amount of life experience” that makes them …

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Bucket brigades based on authority sites

Keyword research can prove to be one of the most high return activities, not only in SEO, but in search marketing as a whole. Selecting the right keywords and strategically placing them in key areas of your pages isn't rocket science, but it does take a little time and dedication …

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Creating efficiencies in the way the business operates

SEO closely aligns with so many marketing channels, business decisions and user behaviour that the potential your website will be 100% optimised is slim, to nil. If your document appears in a search results page, the contents of the title tag will usually appear in the first line of the …

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How to diagnose LSI related issues

At the end of the day, Google makes decisions based on the number of links pointing to your pages and the circumstances surrounding such links. Search engine optimization has significantly changed in recent years much to the amiss of Google’s guidelines The reason SEO caught my interest so many …

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Search engine health checks should look at plugins

Original Content Is King, they say. Google will rank your page highly if it believes it holds valuable content for the reader, so always make sure it appeals to your target audience. Link building is working to acquire backlinks that lead to your site. Wondering why you need backlinks? Having …

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Think about splogs from the start

The cornerstone of a successful organic search campaign has always been technical SEO. Content simply refers to the text on your homepage, your blog posts, videos you’ve produced, and any podcasts you’ve published. Focus on producing the best content you can – or pay someone to create it for …

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Discover the connection between user experience doorway sites

Even if buy-oriented verbs aren't included in a term, the specific query itself indicates more intent than a head query such as "shoes." To maximize search engine visibility, conduct thorough keyword research to compile a list of all long-tail keywords relevant to a business' products and vertical market. Raw traffic …

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The infamy behind meta tags

Just like writing any great content, you need to know your targeted audience pretty well in order to be successful. These are the people you know will be most interested in your service or product and will most likely convert into sales. Unlike traditional AB testing where metrics become available …

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Things your competitors know about reporting

A site’s age has an influence on that site’s ranking. A site that has been around for a long time can be seen as more reputable. Plus, it gives Google a background in determining a site’s trustworthiness. Basically, site age lets Google know your site is legit …

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Clarification about javascript

SEOs maintain a top position in the search-engine result pages, which ultimately leads to an increase in significant traffic for your websites. Unlike some aspects of the mysterious Quality Score “secret sauce,” we know that Google takes landing page relevance into account when calculating Quality Score Thin content is a …

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Think about link research from the start

Write great title tags. Good title tags should be like an interesting newspaper headline but with relevant keywords included. A spammer wants to scrape your content before Google crawls it, so your website is punished for duplications. Pinterest has a steady stream of quality user-generated content (UGC), beautiful UI, and …

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Think like a human not a robot when it comes to search queries

Search engines are constantly evolving and changing their algorithm in order to keep up with the constantly developing new technology. Anchor text to specific webpages on your site should be descriptive (but concise) as possible in order to benefit from the link. But not all duplicate content is editorially created …

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Latest developments in offsite SEO

If you are using some paid services to get links to your site, you are likely going to be penalized by Google Penguin’s algo. As these big establishments utilised SEO to obtain huge business gains, small enterprises and start up realised this trend and ventured into using SEO service …

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Make web 2.0 the focal point of your marketing efforts

While you should not hide your heading tag in an image, you should still give search engines more opportunities to link to your website by adding keywords in the image alt text and file name. If you want to dive deeper into on page optimization, check out this on page …

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One element of your strategy should look at anchor text

SEO or Search Engine Optimisation is the process of using keywords and relevant clear content to aid businesses move up search engine results pages. Also, the landing page’s content is often limited, and you cannot write whatever you want wherever you want. A strong SEO consulting team can utilize …

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Tactics around static pages

Sometimes these pages can be duplicates of others, sometimes they can have partially written content, and sometimes they can simply be empty. Every search engine has software, known as Crawler or Spider (in case of Google it is Googlebot), that crawls the webpage content. Websites can benefit from mixing evergreen …

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A few words on authority sites

Think about the questions your visitors have that drove them to your site in the first place. Attach a useful, relevant link to the word or term that will serve the reader well, and you're likely to climb higher in the search rankings. If you want your website to rank …

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Tell me more about stickiness

Although the algorithm update is likely to favour pages that function well on mobile – such as pages that feature readable text without tapping or zooming – if your content is high quality and relates to the search query of a user more than another page (such as from a competitor) your …

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The secret behind LSI

I would say that backlinks beat even an excellent internal linking strategy. The reason being that they are responsible for driving traffic to your site in the first place. It is better to have eyeballs on the page than not. Search engine optimization is a strategy that is fairly easy …

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Things to avoid when dealing with Google algorithms

Always keep an eye on your competitors. Find out what keywords they optimize their websites for and monitor their rankings along with yours. Give the search engines some time to do their thing (a couple days, or even weeks) and then keep checking your rank to see what happened and …

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Using traffic estimation tools in conjunction with 301 redirects

You find high quality content on the Internet and then you compile the links on your own blog or website or on your social networking profiles. Users will search for simple keywords and you possessing the right ones, could make-or-break your strategy. An SEO specialist should know how long content …

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The hidden agenda behind mobile search

The Web search engines make use of a Crawler or Spider that crawls the website content. We’re looking for the low-hanging fruits that are easy to implement but the potential positive impact is relatively high. Consider the probability of success, potential impact and resources needed to execute that tip …

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Let's follow keyword research best practise

Start focusing on your visitors, on the people that want to buy your product or services. If you need search engine optimisation help for your small business website, consider working with an SEO agency or hiring an SEO freelancer. This can be a complex area, and it pays to get …

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How do you make a Google friendly heading?

How SEO Works… Although the Search Engines are continuously refining how they rank web pages, there remain two key elements that are the foundation for successful Page 1 result… Onsite – your content and website infrastructure targeting the best keyword clusters matching existing content to target specific keyword clusters creating new …

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Tactics around widgets

Google is getting better every day at recognizing—and rewarding—high-quality content. As defined by Google and humans, valuable content is useful, informative, better than other content on the same topic, credible, original, and engaging. Link building is always a hot topic within the SEO industry but it is getting …

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Bucket brigades based on link building

If you focus on building links that send real visitors to your website, you will soon find out that it does not matter if a link is nofollow or not. Building links that way will let to more targeted website traffic, and it will increase your web page rankings on …

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Latest developments in search engine spiders

It includes essential elements of technical web mastering, including providing search engines with directives, annotations, and signals for them to efficiently crawl, index and therefore rank a web page. There are an infinite number of places you could conceivably build backlinks for your website, and the vastness of the task …

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How to focus on link exchanges

It’s worth noting that there are SEOs who prefer using TF (Trust Flow) and CF (Citation Flow) from Majestic when checking their competitors authority and trust levels. Every SEO should know that home pages typically have the most amount of incoming link equity, and thus serve as highly rankable …

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A focus on indexed pages to benefit search engine placement

Voice search is used on simple searches, information and navigational, not yet transactional searches. Therefore it is competitive to rank for informational and navigational searches. Most business orders rely on SEO agency or SEO experts to make the right strategy based on their products goal. Google’s web indexing system …

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