Emphasizing fast results by using link building

Getting your website indexed is the only way that Internet marketing can be successful. It’s the entire starting point. Without indexation, you’re doomed. Many SEO campaigns start with keywords – knowing what the audience within your niche is searching for is a powerful advantage. During this we’re going …

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Don't miss out meta tags from your detailed marketing checklist

White hat SEOs operate above board, performing work that will benefit their sites long term. Backlinks are important for Search Engines and users alike. From a user’s perspective, backlinks provide a way for people to find other sources of information on the same or related topics. In fact, for …

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This year will be the year of domain authority

Generally speaking you want to use your keyword as the anchor text for your internal linking whenever possible. External linking (from other sites) shouldn’t be very heavily optimized for anchor text. If 90% of your links all have the same anchor text Google can throw a red flag, assuming …

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Think about html from the start

Google, Yahoo and Bing all offer a paid option call “Pay Per Click” ads, where you pay the search engines to show up for certain searches. While it is true that you can talk or showcase everything under the sun, it is important that you have one primary topic that …

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Go long-tail and forget cloaking

By studying strategies of others with mad traffic, you start to get the sense for what users are responding to and how usability changes over time. Seed keywords are the foundation of your keyword research. They define your niche and help you identify your competitors. High Flesch-Kincaid readability score (readability …

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A few words on indexed pages

They simply have no concept that it’s even there. As you come up with evergreen content ideas, consider your topic, industry, and business. Brainstorm the type of content that will build a foundation of information your target audience will seek. You should ensure that the first paragraph or so …

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Reasons that people rely on rankings

SEO helps your content gain enhanced visibility, which is why it is essential to the success of your marketing efforts. Most companies outsource SEO services for their business since it is convenient and more efficient to let an expert deal with the creation of SEO content. Use an online tool …

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This story about blogs will haunt you forever

Spend some time to get to know the people who consistently share your content. Pull together a list of contacts with more than a thousand followers and a history of engagement in your content. Knowing your social media influencers will help you expand your reach online and ultimately increase the …

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Ensure your images are SEO-optimised

You should also make sure the keyword is usable. That becomes even more valuable when you consider that only 8.5% of all traffic makes it past the first page. As a part of mobile searches, voice searching is also on the rise. It can be much easier to search …

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Beginner's guide to site submissions

A backlink is basically someone else’s website linking to you. Obviously, pages with higher page rank that link back to you give more Google Juice. There are many places across the web where you can build links through submissions, whether it’s submitting your site, a piece of content …

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Emphasizing fast results by using plugins

The number of backlinks is an indication of the popularity or importance of that website. Backlinks are important for SEO because some search engines, especially Google, will give more credit to websites that have a good number of quality backlinks, and consider those websites more relevant than others in their …

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Random musings on keyword research

In the past, implementing SEO mainly involved in ensuring the targeted keywords are included in your website as many times as possible. This was regarded as the most effective practice. “Dwell time” is the amount of time visitors spend on your website and it can affect SEO ranking. When you …

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Make text links your centre of attention

Competitors are there due to the relevance and citation they have acquired over the years. The more competitive the keyword, the more time, content, internal and external inbound links from other sites you need as well as trust and authority to offset your competitors relevance score. Images, videos, slideshows and …

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Quality over quantity when it comes to keywords

We at Hi5 Practice are here to help you peel away these layers and get you on track with a solid SEO foundation, when we build your website, so that a specialized SEO Marketing company has the resources they need to take your search engine optimization to the next level …

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Great ideas about citations to share with your colleagues

If your page title is too long (currently 400 to 600 pixels), it will get cut off in Google. You don’t want potential visitors to be unable to read the full title in the SERPs. Mobile SEO is a challenge for digital marketers. The screen being small and of …

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Be clear, truthful and accurate when it comes to doorway sites

One day it’s perfectly OK to work in a certain way, the next day a search engine algorithm change destroys your rankings. Luckily it’s usually possible to recover your visibility, or at least some of it, whether it’s a matter of asking for a reconsideration or changing …

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Think like a human not a robot when it comes to hits

SEO is the group of practices for optimizing and increasing presence in search engines. Add (logical) keywords to image alt tags for any past blog posts that you think should perform well, or are already doing so. It’s not worth going back through your whole site or blog, but …

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Useful tips from experts in keywords

SEO works by a search engine, such as Google, sending out software called ‘bots’ that are designed to travel the World Wide Web that look for websites that match the criteria that has been programmed into them. This process is called ‘crawling’ and once the bot returns, it relays the …

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You should ensure that you use your internal links correctly

Traditional aspects like links and content are still major factors, but we’ve seen clients with no links and no content rank #1 for incredibly competitive keywords (case study later in the book). Although the algorithm update is likely to favour pages that function well on mobile – such as pages …

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Make site submissions the main focus of your marketing tactics

Keyword research is absolutely critical to help you understand where your content can earn both short- and long-term wins while making your content more competitive in search engines. If you've improved the crawling and indexing of your site using Google Webmasters Tools or other services, you're probably curious about the …

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Which page on my site is most relevant for that phrase?

Google is trying to better understand the semantic meanings of words by looking at how they appear in knowledge bases on the web, and understanding the properties associated with them from those knowledge bases, and also looking at the words that tend to co-occur on pages that rank highly for …

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Publish blog posts frequently and consistently optimize them

By providing clear, deep, easy to find content on your website, Google is more likely to index and show your content in search results. Websites that are thin on content, showing mostly ads or affiliate links, or that otherwise redirect visitors away to other sites quickly tend not to rank …

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How to diagnose sitemaps related issues

These are both great signals to search engines, meaning you’ve simultaneously pleased your users and search engines. . Announce your site to your network of users, friends, and partners. Google have always been open about their movement towards voice-searching and mobile friendliness. A great deal of local SEO is based …

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Top trends in javascript to watch

Create a list of the top 10 keywords for which you want to achieve rankings. Do a search once a month on Google and see where you stand in the rankings. Keep a record of the ranking and you will be able to see the progress of your SEO efforts …

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When your use of canonical URLs becomes obsessive

Contrary to popular belief, linking out to relevant external websites does not directly impact your search rankings. Now, you need to be absolutely sure that your website has the amount of pages that the search engine recognises, If not, your website is likely suffering from one of two problems. It …

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What your mum didn't tell you about plugins

People either go to Google to find something quickly, or they go there to find something they can trust. For speed, they’ll be happy with paid ads. For confidence in quality, they’ll opt for organic search results. Pretty simple, right? To do on-page optimization today, webmasters and SEOs …

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Make Mobile SEO A Priority

Make sure at least one image file name includes your target keyword and that your target keyword is part of your image Alt Text. Balancing the readability of your website for both people and web crawlers should be a key part of your SEO strategy. By determining the meaning of …

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Tactics around SERPs

With so much crap content on the web, Google doesn’t want to waste space indexing it. Failure is always OK, but ignoring the results and reasons for it are not. CMO’s eyes light up when they hear growth hacking; it feels new and chichi. Although SEO is just …

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How to diagnose 301 redirects related issues

Keywords are still a factor in content, but with the Hummingbird update in 2013, the way they are used, viewed, and searched has changed dramatically. SEO-friendly URLs may not be the batter in the SEO cake mix, but they can be the frosting. Having an SEO-friendly URL is easy when …

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The first choice should be reporting

In Google search, a headline with a relatively high click-through rate will receive a ranking boost since it indicates that the post is more relevant for that search query. Once you’ve had a good think about your niche, make a list of search terms that you think are well …

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