Go long-tail and forget keyword stuffing

Also consider linking new pieces of content to some of your high-ranking organic stalwarts. This proverbial ‘sharing of the search value love’ will bestow your newly-created piece of content with an early boost in ratings before its even begun to generate search value of its own. your business’s industry …

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Google ranking factors can be affected by search queries

Find potential websites to acquire links from. To do this, we want to go to our trusty Google search and conduct a few searches. These searches use a hidden feature of Google called “Search Operators.” The search operators can be used to drill down on concepts with Google and provide …

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How to focus on stickiness

If you want to populate on the first page of Google organically and improve your SEO, patience is what differentiates the pretenders from the contenders. After Google’s Exact Match Domain update, the importance of having the exact keyword in your domain name is far less important. Try to pick …

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Tailor to shoppers, not search engines

Let’s dive into some of the most common forms of external (off-site) duplicate content that prevent eCommerce websites from ranking as well as they could in organic search. Backlinks are the foundation of Google's algorithm for determining a site’s page rank. Even with a beautifully constructed website that …

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Adjust your appearance in search by utilising link research

Think about the audience you’re trying to target and create content based around what they would want to read. Faceted navigation allows users to filter and narrow content and usually each combination of facets is typically (at least one) unique URL. Because of this reason, faceted navigation can create …

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Losing Focus on webmaster tools

Build your site with a logical link structure. Every page should be reachable from at least one static text link. The goal shouldn’t be to generate links, it should be to generate buzz or discussion; to share knowledge or data or other insights that we know our audiences (and …

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Search engine health checks should look at plugins

Original Content Is King, they say. Google will rank your page highly if it believes it holds valuable content for the reader, so always make sure it appeals to your target audience. Link building is working to acquire backlinks that lead to your site. Wondering why you need backlinks? Having …

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Think about splogs from the start

The cornerstone of a successful organic search campaign has always been technical SEO. Content simply refers to the text on your homepage, your blog posts, videos you’ve produced, and any podcasts you’ve published. Focus on producing the best content you can – or pay someone to create it for …

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Write about cloaking

it’s crucial to know everything about it. To include local SEO is now essential. Any link to another part of the same site is called an internal link. As well as links you'd expect to find (within a site menu bar, for example) you can also create internal links …

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Adopt a customer centric view of nofollow links

The Search Engine Optimisation (SEO) involves developing a website that is easy to categorise and find. Sites that seek payment to assist in building trust should be given thorough examination. Thought and care should be given to social when formulating a search-program strategy. Avoid thin content pitfalls by checking for …

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How to learn about hits in a few hours

Google is good at crawling all types of URL structures, even if they're quite complex, but spending the time to make your URLs as simple as possible for both users and search engines can help. You should also monitor trends to see what popular long tail keywords people are searching …

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The infamy behind gateway sites

Ideally, the search practitioner should lead or get involved in the user interface and experience of a website. All you need to do as a content marketer is to put conscious effort towards the pages on your website and build them out with a potential visitor’s needs and wants …

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Things to avoid when dealing with search engine spiders

The type of traffic we want to build is the type that will compound and will never go away. We want to create traffic today that will still give us a little trickle in five years. Combining hundreds (or thousands) of little trickles, our site that converts, and a great …

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Create an Engaging Web Presence by the use of link exchanges

The trouble with creating your second or fifth page for lollipops, for instance, is that they probably all make the same points. You should also consider trying to rank for low-volume keywords that match your product perfectly. These are often long-tail keywords, which are short phrases. Search engines will eventually …

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Discover the connection between user experience doorway sites

Even if buy-oriented verbs aren't included in a term, the specific query itself indicates more intent than a head query such as "shoes." To maximize search engine visibility, conduct thorough keyword research to compile a list of all long-tail keywords relevant to a business' products and vertical market. Raw traffic …

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How to really understand stickiness

A good ranking site is more exposed to users as compared to other it is based on logic by Google which uses the rank of the website. Linking to authority sites helps send trust signals to Google. The link relevancy is important and should be done in a proper manner …

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Quality over quantity when it comes to keyword research

Lastly, and probably most importantly, you will want to make sure there aren’t any duplicate or canonical issues associated with the homepage. To take the lollipop example, say you had the main lollipop page as a sales page. It is important to note that search and offline behavior have …

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Start simple, but don't forget SERPs

Don’t get fooled by those agencies that offer 100% guarantee to get your website amongst the top results in a short time. The only one who can do this are Search Engines (which you can’t fool) themselves. That way, your site gets shown to the people most likely …

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The infamy behind meta tags

Just like writing any great content, you need to know your targeted audience pretty well in order to be successful. These are the people you know will be most interested in your service or product and will most likely convert into sales. Unlike traditional AB testing where metrics become available …

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Things your competitors know about reporting

A site’s age has an influence on that site’s ranking. A site that has been around for a long time can be seen as more reputable. Plus, it gives Google a background in determining a site’s trustworthiness. Basically, site age lets Google know your site is legit …

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Having fun with sitemaps

Search engines are supposed to use ALT text as a ranking factor - and ALT text is an accessibility requirement to help people using screen readers understand what the image is about. Implementing an effective SEO strategy is not straightforward or easy though, especially with all of the recent updates to …

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It’s time to revolutionize our approach to web analytics

Search engines mine the Web, extract the content, assign value and relevance to each page, and then return and rank those pages for each query. Above all else, your content must be aimed at helping users because that’s what they’re supposed to be for. Paid link-building is considered …

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Make link research the main focus of your marketing tactics

In the modern search landscape, a multitude of disciplines feed into organic success. Everything from Social and UX, to PR and Content plays a part in a fully realized organic search strategy. Google absolutely loves internal linking (the act of linking your audience to other areas of your website). The …

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Think like a human not a robot when it comes to stickiness

It was in 2011 when Google made it clear that speed matters a lot. It is the same even today. The speed of your site is important because it impacts the overall user experience. Digital marketing is a vast marketing technique which includes many other marketing tact. Search engine optimization …

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Using traffic estimation tools in conjunction with quality

Some growth opportunities are too good to be true. The content that is not generated by a human after due thought is basically thin content. If you know of a particular post that did well, consider rewriting the post with new, fresh ideas.Use Google Analytics and keyword searches to …

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Clarification about javascript

SEOs maintain a top position in the search-engine result pages, which ultimately leads to an increase in significant traffic for your websites. Unlike some aspects of the mysterious Quality Score “secret sauce,” we know that Google takes landing page relevance into account when calculating Quality Score Thin content is a …

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Design + RSS feeds = Greatness

The fact remains that knowledge of one’s domain and the tools out there is vital to success. As well as working alongside a professional SEO agency, there are plenty of ways you can perform keyword research. I always advice “Stick to basics”, focus on getting real visitors and giving …

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How to diagnose nofollow links related issues

From the search crawler’s perspective, it looks like your website is trying to develop a link-building campaign (and doing it very poorly). The spammers go out of their way to make the links seem poor and unnatural, so your website will get flagged for penalties and drop your rankings …

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How to focus on nofollow links

Doing things to competitors like using advanced knowledge of current search engine penalties from algorithm changes to sink them is an aggressive move by meanie-hat SEOs. Anchor text can take a number of different forms from keyword related anchors, to branded anchors, to normal URLs. Backlink quality is considered as …

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Latest developments in widgets

Even if you aren’t working with clients, it’s an important step to take to track the progress of your website over a certain period of time. In addition to your user experience, there are also a number of other factors that affect the usability of your website such …

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Losing Focus on nofollow links

Links are the key to ranking well in Google, but what marketers often forget is that links are built upon relationships with people. The best way to ‘build links’ is to forge connections and offer value to bloggers and other influencers in your niche. It is almost impossible to record …

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The hidden agenda of organic links

Google explicitly states they don’t have a duplicate content penalty – but they do have a ‘thin content’ manual action… that looks and feels a lot like a penalty. How do you ensure that you’re not just optimizing pages for keywords or topics, but rather optimizing for intent as …

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Think about link research from the start

Write great title tags. Good title tags should be like an interesting newspaper headline but with relevant keywords included. A spammer wants to scrape your content before Google crawls it, so your website is punished for duplications. Pinterest has a steady stream of quality user-generated content (UGC), beautiful UI, and …

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Think like a human not a robot when it comes to search queries

Search engines are constantly evolving and changing their algorithm in order to keep up with the constantly developing new technology. Anchor text to specific webpages on your site should be descriptive (but concise) as possible in order to benefit from the link. But not all duplicate content is editorially created …

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Advanced content analysis SEO principles

Google’s mission is to organize the worlds’ information and make it universally accessible and useful. Therefore, Google wants to show a user the best result possible, the result that best fits their search query. Finally, if you're aiming to drive engagement with customers and internet users, keyword stuffing hurts …

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The latest trends in domain authority

Nearly 70% of all search engine queries occur on Google so it makes sense to see your website from its point of view. Link building is a long-term project that never ends, and it is a natural part of the ongoing marketing cycle. In order to remain relevant to both …

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Thinking about content makes everything OK

Keyword Tool.io – Now, Keyword Tool.io might be an extremely simple and rudimentary tool, but it works on a good premise. Paid marketing strategies available online tend to be seen as more efficient, as they can be implemented quickly, whereas SEO can take years to have maximum effect. The …

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Why have citations been so popular?

As a result, Google has put great effort into knowing when an inbound link is from a quality, trust-worthy site, versus a fabricated link purely for manipulative gain. The former helps you. The latter hurts you. The process is iterative, so data gathered from ongoing monitoring feeds back into future …

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Make sure your byline name matches your Google+ name

The search engines must execute multiple tasks very well to provide relevant search results. In these instances, you leave it to the search engines to make the decision on which page is the correct one. Because of the constantly improving search functions including the Google search (Hummingbird update to name …

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Remember that ROI make the web go round

Already, more video content is being created than can ever be watched, more text is being written than can ever be read and more podcasts are being recorded than can ever be listened to. This, like pay-per-click, can be expensive and may not benefit your website as much as you …

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You may be asked about citations in your marketing interview

The main text content on the page must be unique to avoid Google’s page quality algorithms. Defining a robust and efficient content strategy together with SEO will easily lift conversions and brand authority. When people hear about how great you are, they head to Google to discover more. So …

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