Consistent doesn't mean identical. when you're discussing hits

The PPC (pay per click) activities should also be very good. Looking at SEO from this perspective can make it easier to understand and easier to execute white hat SEO techniques. By putting aside the spammy tactics of yesteryear, you can produce and publish customer-focused content without that scammy vibe …

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The back story of social media

If you’re looking to carve out a niche in marketing, it’s paramount you establish a strong domain authority in that particular field. It’s not that keyword text doesn’t matter, but starting with a focused content strategy will help you identify audiences and topics that should guide …

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Adjust your appearance in search by utilising splogs

Since the very earliest days of the mass-market internet, people have spent anything from a dollar to $14 million (on sex.com) to acquire keyword-rich domain names. Movement means making a bunch of changes to a site based on hunches. All of this internal processing knowledge is contained within the …

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Aligning your goals in relation to onsite SEO

Variables that consistently show an improved market response will then be incorporated unto ‘A’, thus enabling a marketing team to formulate the best marketing strategy possible. Maybe the project reeks of data drama (i.e., are we seeing too much dark traffic in analytics?). You need a clear strategy on …

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Can web portals help improve my search engine placement?

Expanding your online operation into a new market? Want to ensure that your website is ready for a different language and/or region? You will need to ensure that your website is well optimised for International SEO. Since Google only wants to deliver the best possible results to its users …

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I urge you to think about keywords

A web page can be given an immediate freshness score based on its publication date, which decays over time as the content becomes older. What’s more important, it also will have more authority for your readers. So most people don’t have the time to get up to speed …

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Identify your SEO keywords

Users conduct an estimated 62,000 Google searches per second, according to Internet Live Stats. Remember that an SEO agency is there to make your website appear as trustworthy and reliable as possible, which can only encourage it to go up on SERPs. At the time of this writing, Google …

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Meaty meta descriptions may affect your comment spam tactics

Additionally they also usually have low competition due to their specificity; however this comes at the cost of low search volume. For small businesses, the best approach to identifying target keywords requires diligent research and the proper mindset. Stay on top of relevant trends, create “how-to” blog posts, and frequently …

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Competition in the SEO business is cut-throat

Keyword research is the root of every optimization project. Keywords are like an elevator pitch for your site: they summarize what you do in a few words or phrases. Black hat methods include knowingly violating the terms of service for any engine, tool, or platform. Create infographics around your industry …

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Myths and misconceptions about SEM

SEO is an integral part of any digital marketing strategy. SEO marketers find that negative SEO attacks are becoming more prevalent as they continue working on a strategy. Yes, competitors might try to penalize your website and get your website removed from Google. I always advice “Stick to basics”, focus …

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Consistent doesn't mean identical.

If that’s too long for you, then get the hell out of my office. Use link baits to grab people’s attention. Provide users with free stuff, unique and valuable info or anything that will spark their interest. Social media can be a useful tool in search engine optimization …

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Here's what industry insiders think about splogs

Videos don’t work for everyone, and some marketers argue that they do very little to help SEO. Yet, they can be an excellent way to boost engagement, sales, and conversion rates. In fact, for the best results, it needs to play a major part in your entire company culture …

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Latest developments in offsite SEO

If you are using some paid services to get links to your site, you are likely going to be penalized by Google Penguin’s algo. As these big establishments utilised SEO to obtain huge business gains, small enterprises and start up realised this trend and ventured into using SEO service …

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Reduce PopUps or Distracting Ads

Want to drive more quality traffic? Optimize your content for Google answer boxes! The first thing that has to be considered, when planning your website content, is target audience. You have to think about who will want to visit your site, what they want to see, and why they want …

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Make web 2.0 the focal point of your marketing efforts

While you should not hide your heading tag in an image, you should still give search engines more opportunities to link to your website by adding keywords in the image alt text and file name. If you want to dive deeper into on page optimization, check out this on page …

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One element of your strategy should look at anchor text

SEO or Search Engine Optimisation is the process of using keywords and relevant clear content to aid businesses move up search engine results pages. Also, the landing page’s content is often limited, and you cannot write whatever you want wherever you want. A strong SEO consulting team can utilize …

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Tactics around static pages

Sometimes these pages can be duplicates of others, sometimes they can have partially written content, and sometimes they can simply be empty. Every search engine has software, known as Crawler or Spider (in case of Google it is Googlebot), that crawls the webpage content. Websites can benefit from mixing evergreen …

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The reason everyone loves html

Some websites use pages with endless scrolling. Although Google can index these pages to some extend, is is better to have real web pages with pagination. Individual pages are much easier to parse. We know that SEO will continue to evolve through different devices and platforms. Issues related to reputation …

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It’s about relevancy, and relevancy only

Use description meta tags to provide both search engines and users with a summary of what your page is about! Analyze search engine rankings and web traffic to determine the effectiveness of the programs you’ve implemented, including assessment of individual keyword performance. Faked and manipulated website content (even backlinks …

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More focus is put on searcher intent

I’m sure you don’t want to spend time creating content no one wants to read. The better approach is to form a hypothesis about what you’d like to know and then let the data tell you the answer in the most objective light. A professional SEO agency …

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Reasons why you cannot learn html well

As you know, back in the day we could build 10,000 forum profile links with exact match anchor text and rank in a few days. Unfortunately many SEOs have not changed their game to keep up with Google changes. Now 80% of your links should be brand/URL links …

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Small but important things to observe about link research

A big part of Search Engine Optimization is optimizing your website to make it easier for visitors to navigate and use. SEO and growth hacking share a common root — the mutual desire to grow a site’s traffic — and both disciplines fall under the umbrella of search marketing. A site …

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Use breadcrumb navigation

A good trick is to dig into your Google Analytics to see the top visited pages on your site. Making sure that your business is visible on local search providers like Yelp, Foursquare, Bing and Yellow Pages. There’s no actual “hacking” happening in growth hacking, unless the practitioners are …

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A few words on authority sites

Think about the questions your visitors have that drove them to your site in the first place. Attach a useful, relevant link to the word or term that will serve the reader well, and you're likely to climb higher in the search rankings. If you want your website to rank …

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Random musings on comment spam

Creating incredible content that people will want to share is still the best way to earn links. It turned out that featured snippets do drive traffic. For featured snippets, Google cites the source page in the spoken result and they provide a link to the page within the Google Home …

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The hidden agenda of keyword stuffing

Try to ensure the key phrase is an exact match to what the searcher will type into a search engine. This means phrasing your keywords in a conversational fashion if you want to optimize for natural language search queries SEO is an example of cumulative work adding to the reputation …

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Can a techie truly understand LSI

As Google’s preferred configuration for mobile-optimized websites, responsive design is your best option for delivering a great search and browsing experience to mobile users. Google and Bing both provide guidelines for search engine optimization that avoid "black hat" methods such as keyword stuffing that can actually harm the rankings …

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Facts about metrics that will make you think twice

The primary goals of most SEO practitioners are to increase rank in the SERP and drive traffic, but they are not going far enough. Content curation is a very good content marketing tactic. See what keywords are most popular in each country you’re targeting, and optimise the pages on …

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The mysterious world of trust rank

Unlike previous popular Google updates, like Panda and Penguin, Hummingbird focused less on ranking tactics used by website owners and more on the meaning behind user queries. SEO is not hard. It does, however take time – it involves technical tweaks on your website, competitive analysis/content strategy, and building links …

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The mysterious world of webmaster tools

Whether you just want to increase conversions (which can be anything from a customer’s purchase of a product to a share or comment), or just want to increase the amount of organic traffic going to a webpage, understanding what you want exactly from your strategy will help you to …

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Questions to ask about webmaster tools

In the beginning, things move slow and it feels like you are just shouting into the void with no return. If your website is not mobile friendly (responsive, optimized to be viewed on various mobile screen sizes), Google will rank your website lower on the search rankings. Chances are, there …

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Tell me more about stickiness

Although the algorithm update is likely to favour pages that function well on mobile – such as pages that feature readable text without tapping or zooming – if your content is high quality and relates to the search query of a user more than another page (such as from a competitor) your …

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Think about googlebot crawlers from the start

Use Fetch as Google to test whether Google can crawl and index important pages within your site. In the search engines’ algorithmic analysis, these websites aren’t offering any unique value to users, so they choose to rank the big brand websites (who have more robust, and higher quality inbound …

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Questions to ask about scraping

CTR gives some insight into how likely potential visitors are to actually click on your site in the SERPs. But that doesn’t make that kind of content evergreen, as it is not relevant all year round. The higher the quality of your backlinks, the higher your search rankings. Since …

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Wait. Is anchor text really that simple?

Instead of penalizing the page (we have NEVER gotten a website penalized), the links just take no effect and get ignored. I will focus on the aspect of the sponsored results (PPC – Pay Per Click) and how we can improve our position in these results using SEO (Search Engine Optimization …

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Add valuable insight to your creative content

Your SEO strategy will go a long way for you and your business with the proper maintenance. We used to hammer ecommerce product pages with links. The search engine views your site as more trustworthy. SEO gives opportunities of substantial levels of free advertising;

The worst advice I've heard about …

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The secret behind LSI

I would say that backlinks beat even an excellent internal linking strategy. The reason being that they are responsible for driving traffic to your site in the first place. It is better to have eyeballs on the page than not. Search engine optimization is a strategy that is fairly easy …

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Establish intuitive information architecture by considering canonical URLs

SEO (Search Engine Optimization) represents the process of optimizing the complete content on the website (including its code) for web browsers, with the aim of increasing the visibility of the website through organic search. Internal backlinks connect different assets — including content, product pages, or other information — together. Naturally, external backlinks …

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Find out more about analysis

Google places clear value in this method and to be a success online so should you. Good website navigation is very important because it helps website visitors and search engines to understand your website structure. The internal links of your website do have an influence on the search engine rankings …

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Use organic outreach along with keywords to make a difference

If you're building links based on metrics, chances are that your rankings will drop when Google changes the metrics. That's what happened when Google discounted links from low quality pages. Unlike traditional AB testing where metrics become available immediately, with an SEO change you need to wait before you can …

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