Things to avoid when dealing with Google algorithms

Always keep an eye on your competitors. Find out what keywords they optimize their websites for and monitor their rankings along with yours. Give the search engines some time to do their thing (a couple days, or even weeks) and then keep checking your rank to see what happened and …

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Using traffic estimation tools in conjunction with 301 redirects

You find high quality content on the Internet and then you compile the links on your own blog or website or on your social networking profiles. Users will search for simple keywords and you possessing the right ones, could make-or-break your strategy. An SEO specialist should know how long content …

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Can blogs help improve my search engine placement?

Google’s spider is called Googlebot and you can see it hitting your site if you look at your web logs. With for instance the rise of voice search, longer keyphrases become more and more common. Using a long keyphrase five times in your 300-word-article will look so unnatural, that …

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How to Promote Evergreen Content

Cross linking is a great technique to get a better user experience. This can be an added advantage to you, if you have sites related to it. The more inbound links you have, the better it is. Cross links also helps in improving your rank in search engines . Use Fetch …

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Number of linking root domains

However, you’ll be fighting to rank for a keyword which doesn’t offer any real rewards to your business. AB testing starts with a control or initial marketing scenario. Only Google engineers know the secret google recipe! Google answers your search queries by checking them against it's enormous index …

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The hidden agenda behind social media

If your business is not making the most of the services of an industry-leading SEO agency, then you are putting your business at a disadvantage. Don’t be scared by the acronym SEO, it just allows sites like Google to read your website and rate you in terms of how …

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Hidden facts about bread crumbs

They can often be far too specific, far too generalised, or just not the common phrase used by customers. Structured data is essential these days. It’s your page summary in re-usable chunks of content that Google loves. It’s crazy to see the disparity between two pieces of content …

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Its all about keyword density

Long-format articles in excess of 1000 words are the prescription for getting the search engines to see your content as something trustworthy. Keywords were consequently “stuffed” wherever possible, including in the metadata and the source code. Just simply knowing the steps on how to do something and sharing it online …

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Repurpose old citations

Reach out to influencers once your blog post is published. Some will share your post on their networks. That’s the way to attract attention and get more traffic. In the early days of SEO, you could get a site to rank fairly easily by buying a bunch of low-quality …

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To get fast rankings, you need bread crumbs

Faceted navigation allows users to filter and narrow content and usually each combination of facets is typically (at least one) unique URL. Because of this reason, faceted navigation can create duplicate content, eats up valuable crawl budget and can dilute link equity by passing link authority to URLs that we …

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Is there a further shift towards user focussed factors?

If none of those works for you, then perhaps it’s time to consider that there might be a problem with the recipe. Someone may search for particular outdated statistics only for comparative purposes. Many web pages prohibit access to online users if cookies are disabled. A site that hasn …

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Can conversion rates really make a difference?

The most important targeting decision is to figure out who the target actually is. There is no exact word count when we talk about the “long content.” There are studies showing 2,000+ word articles dominating the SERPs’ top for many competitive keywords. Is there ample feedback? Building backlinks is …

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Great ideas about offsite SEO to share with your colleagues

People tend to avoid advertising if they can. Erudite search engine users know where ad are placed in the results page. They know that people have paid to show up in those positions. They are more likely to click on organic/natural/merit based search results. Paid search results are …

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The infamy behind 301 redirects

Write more than one time for each website. Build a relationship. Put effort into an ongoing collaboration. Otherwise, it will be obvious you are writing only to build backlinks. Duplicate pages can also reduce the search rank benefit of backlinks because it’s better to have backlinks to a single …

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You may be asked about doorway sites in your marketing interview

To start SEO for a webpage, first choose one target keyword. The primary phrase should be relevant to the topic and closely tied to the content. The term should also be a popular, low-competition keyword to improve your chances of ranking on search pages for the term. According to similar …

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Learning about ROI

When the damage is done, it can be very hard to get back onto Google’s good side. In fact, that's often impossible. When you write headlines, it is not absolutely mandatory that you use keyphrases, but you get a decent bump in the search engines for putting them in …

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The hidden agenda behind bounce rates

SEO is only beginning to be taught in university courses and part of degree level courses and even there it’s difficult for them to keep up with all the changes that are happening. It takes time, dedication, creativity, and patience to become an excellent SEO and get great results …

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The hidden agenda behind mobile search

The Web search engines make use of a Crawler or Spider that crawls the website content. We’re looking for the low-hanging fruits that are easy to implement but the potential positive impact is relatively high. Consider the probability of success, potential impact and resources needed to execute that tip …

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Useful tips from experts in keyword density

Building backlinks involves great time and effort because you have to target your niche to build those links. The most of the your links are dofollow backlinks because of SEO reasons. To get traffic on your website, get a mix of both dofollow and nofollow links. Just remember do not …

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Let's follow keyword research best practise

Start focusing on your visitors, on the people that want to buy your product or services. If you need search engine optimisation help for your small business website, consider working with an SEO agency or hiring an SEO freelancer. This can be a complex area, and it pays to get …

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When auditing your site, take time to think about Google algorithms

Campaigns have a defined starting and ending point; they are measured and evaluated afterward. Several official blogs over the past few years have been focused on mobile search, and many digital marketing specialists knew about Mobilegeddon before it actually hit. There is a massive amount of content available on the …

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How do you make a Google friendly heading?

How SEO Works… Although the Search Engines are continuously refining how they rank web pages, there remain two key elements that are the foundation for successful Page 1 result… Onsite – your content and website infrastructure targeting the best keyword clusters matching existing content to target specific keyword clusters creating new …

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Quick tips regarding duplication

The biggest SEO mistake you can make during a website redesign is to not think about SEO until it’s too late. If you don’t have SEO in mind from the initial strategy session, you’re going to lose what you took so much time and effort to build …

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The reason everyone loves stickiness

Google is now extremely advanced and answers around 15 percent of its search queries with the help of artificial intelligence (AI). This AI is called “Rankbrain” and consists of machine learning algorithms. The fact that search engines are getting smarter has very practical consequences for SEO. Site mapping is the …

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Learning about offsite SEO is not difficult if you have a good teacher

The absence of a hard and fast definition of content allows for cross-genre experiments. Infographics, explainer videos, vlogs are products of such experiments. Visual images entertain users whereas written content provide them with new information. Infographics, which is the cross between the two, do both. The same applies to explainer …

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Tactics around widgets

Google is getting better every day at recognizing—and rewarding—high-quality content. As defined by Google and humans, valuable content is useful, informative, better than other content on the same topic, credible, original, and engaging. Link building is always a hot topic within the SEO industry but it is getting …

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Drop in a relevant link or two

If you’re choosing a SEO agency, look at the content that they have created for their clients, look at client testimonials and ask about the techniques they utilise in order to obtain the ranking. Search rankings from a non-mobile device such as a desktop computer or laptop will not …

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Make onsite SEO your centre of attention

META tags are pieces of HTML code which some search engines use in evaluating the content of a website. Already, more than half of Google searches come from mobile devices including smartphones and tablets. Start by getting into the mindset of a casual browser. By incorporating backlinks to reputable sources …

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Things about search queries you have to experience yourself

These keywords are specific to your product or service. Search engines display page titles in their search results. In addition, search engines use page titles in order to recognize what information the website contains. Search engines scour the Internet to find keywords and clues to match search results, but if …

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Use Internal Links

Search engines (and users) look to the site architecture for clues as to what pages are most important. A key factor is how many clicks from the home page it takes to reach a page So, from a communication standpoint, from a, how the whole entire paradigm is set up …

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Why are bread crumbs so popular?

If you website is new, however, or you have a low domain authority, just posting a blog to your site is going to have hardly any benefit from an SEO perspective. Many companies underestimate how much time and money it takes to be successful with SEO. Success by any standard …

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Be mindful of duplication

If you want to achieve a higher ranking on Google and other search engines, you’ll need to get serious about search engine optimization. Search Engine Optimization (SEO) • is the process of affecting the visibility of a website in a search engine’s “natural” or “organic” (not paid for) search …

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Bucket brigades based on link building

If you focus on building links that send real visitors to your website, you will soon find out that it does not matter if a link is nofollow or not. Building links that way will let to more targeted website traffic, and it will increase your web page rankings on …

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Latest developments in canonical URLs

Google is the dominant search engine in many countries, but not all of them. How you optimize your website depends heavily on the target market for that site, and the search engines that (are) the most important in that market. If so, your website might be running the risk of …

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Don’t forget comment spam

All changes and additions should be deliberate and meaningful. Efficient content organization enhances the message without interfering with the content’s purpose. It’s not easy to explain this in simple, concise terms. A good rule of thumb is to ask yourself if you want to change content “for SEO …

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Headings and widgets

If you are really interested in improving your SEO, a strategy needs to be formulated. An SEO expert will need to identify the services or products that drive the most revenue for your business so he can deploy an SEO strategy based on your actual business model. Look at any …

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Taboos about web 2.0 that you should know

Before you do anything, map out your existing website content via a sitemap. Decide what is dated and needs to be removed, then decide what is lacking. If you’re not sure what is lacking, place yourself in the shoes of your prospective customer or client. Getting rankings is an …

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