Do all aspects of your content, UI and marketing have a core customer focus?

However, many SEO practitioners today consider this practice outdated. Search engines may now penalize or ignore such keyword-stuffed pages, save for extremely obscure or lengthy keyword phrases. Search engines algorithms have also evolved to balance on-page criteria (i.e. keywords) against off-page criteria (i.e. inbound links) to favor more …

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Latest developments in search engine spiders

It includes essential elements of technical web mastering, including providing search engines with directives, annotations, and signals for them to efficiently crawl, index and therefore rank a web page. There are an infinite number of places you could conceivably build backlinks for your website, and the vastness of the task …

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Maybe authority sites will be a thing of the past

Off-site SEO focuses on any aspect of search optimization that isn't part of your own site. In other words, off-site SEO is the discipline of building backlinks through social networks and other media. ‘Mobile indexing first’ means that Google will look at the mobile version of your site to decide …

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Top trends in CTR to watch

The stronger the backlink profile of a site, the more PageRank their links will pass. So most people don’t have the time to get up to speed on all of the shifting trends, the technical aspects, and make sure their website is running perfectly for SEO like a finely …

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A do-it-yourself guide to onsite SEO

Thin content according to Google is little or no original content. Not only will it give you a good example of how effective search engine optimisation actually is, it can make it much quicker to start earning real, long-term results with a professional SEO campaign. The very first thing to …

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The hidden agenda behind comment spam

Reaching out to random people and asking them to share your stuff isn’t really a promising and efficient tactic. We need to find people who already expressed interest toward a specific topic. These people, when approached with relevant content, will probably read it, give feedback or even share it …

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Are search volumes affected by javascript

There’s also no syllabus, there’s no Google training, there’s no Google certification, and we also don’t have any Google reps for SEO, or Bing reps for that matter. These are all very important questions to ask yourself when assessing the homepage and website overall. In fact …

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The back story of metrics

Rather than using the miniature touch screen, millennials and even users from Generation Z can use Google Now, Siri and Cortana to search for whatever they want, whenever they want. Make a point to search for your site on Google alternatives to see where you rank. Ideally, the search practitioner …

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Questions to ask about user generated content

Thin content is essentially any content on your website that is not adding any value either to you or your user. Does your website’s content fall a little too close to the thin side? It’s relatively easy to fatten up your content and make it more relevant and …

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Things to avoid when dealing with reporting

Each journey begins with a landing page and ends with a so-called money page, where the user completes a goal. JavaScript files should be free from syntax errors. So when it comes to SEO, you really can’t “set it and forget it.” You need to be monitoring and tracking …

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Adopt a customer centric view of content

When choosing anchor text, select phrases that make sense to the reader within the context of the content. These phrases may even contain exact match words. Search rankings from a non-mobile device such as a desktop computer or laptop will not be affected. By continuing to add content and informative …

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Spread the love

The tech giant has such a big share of the market that 'Googling' has become a verb. Look at who is on top, then run reports on what they’re linking to and who is linking to them. Heading tags are tags that are used for the creations of headings …

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The back story of duplication

For example, if you allow public blog comments, a targeted email to your net promoters can yield a significant number of page views, shares, and user-generated content. Contrary to popular belief, linking out to relevant external websites does not directly impact your search rankings. If your website can't be found …

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Check in on your competitor’s strategies

The key is to use SEO and content marketing together. Yes, SEO requires a lot of content, but that doesn’t mean you should pin all your hopes on that single aspect of online marketing. We want to come at this from all angles. Right? Every week, you should study …

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How to focus on link exchanges

It’s worth noting that there are SEOs who prefer using TF (Trust Flow) and CF (Citation Flow) from Majestic when checking their competitors authority and trust levels. Every SEO should know that home pages typically have the most amount of incoming link equity, and thus serve as highly rankable …

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Recurring Links

Bold and italics can make your keywords stand out more with the search engines. Failure is fine, but denial is not. When relative path URLs (excluding the “http://www.domain.com” portion) are also used on the site (either in content or navigational links), it makes it all too easy …

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A focus on indexed pages to benefit search engine placement

Voice search is used on simple searches, information and navigational, not yet transactional searches. Therefore it is competitive to rank for informational and navigational searches. Most business orders rely on SEO agency or SEO experts to make the right strategy based on their products goal. Google’s web indexing system …

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Emphasizing fast results by using Google algorithms

Conversions come purely from building trust with the people sitting on the other end of the inter-tubes. Since Google only wants to deliver the best possible results to its users, it will push sites with strong engagement up in the search engine results pages (SERPs). When determining the value of …

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I bet you didn't know this about meta tags

Know your audience – surveys and your analytics software can help you get a better picture of your typical visitor or client. Advanced machine analysis can easily make out if you are creating random strings of text with no meaning. Each webpage needs to have a unique title and you should …

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Myths and misconceptions about text links

If you read something interesting on a blog, you should comment. Especially when a post is about something you may have written about yourself as well. In your comment, you can share your view on the matter. You could also place a link to one of your own blogs. Don …

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Don't bury information in your content

Imagine visiting an online shop, and receiving a notification from your browser that this site is not secure. You’re probably not so eager to buy something there and provide this website with private or sensitive information. The days of self-serving, scammy, and spammy SEO are long-gone. And that’s …

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Emphasizing fast results by using link building

Getting your website indexed is the only way that Internet marketing can be successful. It’s the entire starting point. Without indexation, you’re doomed. Many SEO campaigns start with keywords – knowing what the audience within your niche is searching for is a powerful advantage. During this we’re going …

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Make a good use of mobile search

The appearance of search engine results pages is constantly in flux due to changes in the algorithm. In keyword stuffing it is assumed that the relevance of a site for a specific keyword or keyword combination increases if that exact keyword or combination is particularly frequently used on a web …

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Random musings on bounce rates

Social media platforms have all but taken over, and when it comes to SEO, they are a huge part of the strategy for any campaign. However, the difference is that SEO only affects the unpaid or "organic" results, and seeks to improve a website's ranking relative to the order of …

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Why has SEO been so popular?

Those new to SEO will pour a lot of time and money into it and are often frustrated by the lack of results. This makes many business owners reluctant to begin an SEO campaign and to stick it out for the long haul. A more technical topic, most sites can …

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Create a search marketing strategy based on meta tags

What the heck is an algorithm? I’m glad you asked. Google will send people looking for information on a topic to the highest quality, relevant pages it has in its database. You do want to prioritize your keywords, but Google understands variations. They’ve built what’s called a …

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Don’t forget cloaking

I always thought if it improves user experience and is better than what’s there in those long tail searches at present, who’s complaining? Every page after the fourth only receives 0.2% of all traffic, and most get much, much less. Search engines aren't good at completing online …

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Don't miss out meta tags from your detailed marketing checklist

White hat SEOs operate above board, performing work that will benefit their sites long term. Backlinks are important for Search Engines and users alike. From a user’s perspective, backlinks provide a way for people to find other sources of information on the same or related topics. In fact, for …

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The broken link-building method aided by ROI

Keeping track of your backlinks is just as important as building them. That’s because SEO relies on the quality of the backlinks your website gets. The more high-quality links you have, the higher you will rank in Google. Strive to incorporate a small handful of links to authoritative sources …

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The death of search queries

It is not uncommon for Internet users to only review the first few results when they search for a particular term. e. If you think about things from a business perspective first, your SEO effort will be all the more effective. Make sure the site makes good use of anchor …

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What gets measured gets improved

The problem is, not all backlinks are the same. A large and authoritative site in your niche may be more powerful than many general blogs with little or spammy backlinks. It’s important not to waste your time creating content for sites that won’t help you rank, but how …

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When your use of html becomes obsessive

your business’s industry is also maturing. If the content you’re producing isn’t of a high quality and isn’t useful/unique then, no matter how optimised your site is for search engines, people will simply just click away and find a more useful site Both of these …

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Bucket brigades based on landing pages

If you’re in an industry where most companies are including keywords in domain names, then it’s probably in your best interest to follow suit. If you have pages with less than 500 words of unique text on them but have a large amount of structural content – you need …

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Can a techie truly understand webmaster tools

More people are using mobile devices than computers to search the web. your home page or blog listing pages). Because nobody wants to get hoodwinked. Google’s featured snippet is a tool through which Google interacts with searchers. The more inputs Google receives from searchers, the better becomes its understanding …

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