Create strong content for each page that has keyword focus

The problem is, not all backlinks are the same. A large and authoritative site in your niche may be more powerful than many general blogs with little or spammy backlinks. It’s important not to waste your time creating content for sites that won’t help you rank, but how …

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Invest in offsite SEO

Automatic redirects and rewrites help search engines understand when you've made changes or moved pages on your site. Much of the time, it makes sense for the search engines to deliver results from older sources that have stood the test of time. However, sometimes the response should be from newer …

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SEO Makes Dollars & Sense

You have to make sure that the topic, content type, and format resonates with your audience. Your headline has to be catchy, but also relevant. If nobody has heard of your brand or company name (and it’s not part of the important keyword phrases) put it at the end …

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Unlocking the mystery of page rank

Results driven, intelligent search engine optimisation. Anybody can optimise a site with a little know-how. Deleting Facebook comments or manipulating your reviews will only make life worse. Roundup posts are collections of content in a given topic within a certain period of time. You can see bloggers who curate content …

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Find your audience through your competitors

The combination of SEO and conversion can result in a lift in organic results. If left unattended, thin content will tell search engines your site is irrelevant, low value, or both. Some websites heavily target specific keywords to appear as highly relevant for a search term without providing valuable or …

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The worst advice I've heard about analysis

Provide high-quality content on your pages, especially your homepage. This is the single most important thing to do. If your pages contain useful information, their content will attract many visitors and entice webmasters to link to your site. Which means you have to be good at cross-platform marketing. SEO is …

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Move as much programming code as possible to external files

You can easily find that the top-quality websites keep their followers updated with new engaging content that is in line with current trends. Not practising this method will lead to your website becoming quickly outdated, which won’t take your rankings any higher. Aside from that, maybe a better answer …

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Do you struggle with optimizing your blog posts for search?

By including the location of the business as part of the keywords used, it increases relevance in the searches. With the help of online marketing and design experts, and a little patience, your website is sure to be bombarded with mobile traffic the world over. Here are several benefits it …

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Reasons that people rely on widgets

Once you have someone click on your site, usability becomes your most vital factor. Better user experience is essential for moving up in the search rankings. Your content should be quickly found by website visitors from organic search. Average time spent on your site is also a major ranking determinant …

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Tactics around javascript

Similar to www and non-www URLs, search engines consider URLs that render both with a trailing slash and without, to be different URLs. There are many search engines and although most follow a similar logic, there are others which rank different aspects of a website to those which follow the …

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Wait. Are gateway sites really that simple?

For example, you might encourage your reader to follow your business on social media, checkout the products that you can offer or get in touch with your team directly. Optimization is the key to ensuring that search engines rank your website favorably in their results. But in order for optimization …

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Reasons why marketers love indexed pages

While it is possible to use SEO on the same pages over and over, you’ll find that it’s a lot more effective when it’s pulling all this new content under its wings, tying it all together, and pushing it all up the search engine rankings. Be aware …

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The reason everyone loves html

However, if it’s too long and doesn’t cover a specific topic in great detail, then it can easily scare users away. On some level, you expect that within the first page results, at least one of them will contain the information that you seek. You should see improvements …

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User Experience and SEO

Search engine algorithms assess the relevance of your page to any particular keyword by the content on your pages. . If your site is using the same tags for all the pages, you are not helping search engines figure out the subject or relevance of your individual pages. Spend some time …

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Here's what industry insiders think about site submissions

Don't go overboard with your internal linking or you risk overwhelming the reader. One or two relevant links per post is usually a good maximum, with more in longer posts. In the end, the users, the marketplace, content and links will determine the popularity and ranking numbers. A Dofollow is …

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Make a good use of CTR

When it comes to your product pages, place keywords with high internal search volume into H1 & H2s as well as body copy and meta descriptions. It’s like riffing to your favorite jam on the radio and creating your own silly songs. A good rule of thumb is; do NOT …

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This year will be the year of domain authority

Generally speaking you want to use your keyword as the anchor text for your internal linking whenever possible. External linking (from other sites) shouldn’t be very heavily optimized for anchor text. If 90% of your links all have the same anchor text Google can throw a red flag, assuming …

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Wait. Are widgets really that simple?

Generally external backlinks are those links that link to your site or any of its pages/content and these links are counted as if those sites are vouching for your site’s high quality. Users don’t like to wait, and we are becoming more and more accustomed to the …

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Find out more about rankings

Choose your keywords carefully, and keep user intent as your primary goal. Search engines reward you for offering a thorough experience that’s likely to benefit other users. There is some truth to this, but there is certainly a lot more to SEO. Prove that you are trustworthy by connecting …

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Quick tips regarding gateway sites

Excessive link exchange ("Link to me and I'll link to you") or partner pages exclusively for the sake of cross-linking will negatively impact a website’s ranking in search results. Other best practices that we have in SEO are things where we will take a keyword and will essentially just …

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Are Your Hyperlinks Spiderable?

Quality images, tagged with good keywords, can also help your rankings with search engines. I completely disagree. We use keyword research to identify potentially useful queries for which a site is not receiving traffic. Keyword research is often abused by aggressive Web marketers who pursue an endless keyword strategy. Endless …

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Education is the best legacy when it comes to hits

Analyzing content alone is not real SEO. Making a deliverable look pretty for a client is not SEO. Using the latest SEO tools and software, it is our job to find you the optimum balance in your keyword phrase list to be targeted, that delivers the best ROI (Return On …

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Emphasizing fast results by using javascript

Does that change how they see the product or whether they need to buy something else? If your website code is not search engine friendly, then the search engines cannot read your valuable content targeting specific keywords. If you do not have worthy content that contributes to the wealth of …

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Its all about nofollow links

Fifty-six percent of Google queries show no paid ads at all, so if you’re counting on paid search to provide all of your visibility to searchers, you could be missing half your audience. That figure has risen by 4% over the past few months alone, and it continues to …

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Small but important things to observe about citations

The best domain name lookup tools go beyond your immediate enquiry and search for known popular keyphrase variants of your chosen phrase. High authority links are great, but in my opinion, relevant links win the game every time. One common approach to fix this is to use cookies to track …

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Concentrate on actionable SEO

If you focus on building links that send real visitors to your website, you will soon find out that it does not matter if a link is nofollow or not. Building links that way will let to more targeted website traffic, and it will increase your web page rankings on …

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Google ranking factors can be affected by ROI

Create original content. You also create quality content by making sure that your content is original. This means that not only should each page of your site have different content than every other page of your site, but it also means that you'll be docked for stealing the content of …

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Think about html from the start

Google, Yahoo and Bing all offer a paid option call “Pay Per Click” ads, where you pay the search engines to show up for certain searches. While it is true that you can talk or showcase everything under the sun, it is important that you have one primary topic that …

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Check & Review Google Analytics Account

Google won’t thank you, either, for spidering a calendar folder with 10,000 blank pages on it, or a blog with more categories than original content – why would they? When it comes to improving the page rank of a webpage, none other than backlink comes to the rescue. Backlinks …

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Go long-tail and forget cloaking

By studying strategies of others with mad traffic, you start to get the sense for what users are responding to and how usability changes over time. Seed keywords are the foundation of your keyword research. They define your niche and help you identify your competitors. High Flesch-Kincaid readability score (readability …

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What your mum didn't tell you about citations

Folding pages in a sequence and presenting a canonical URL for a group of pages has numerous benefits. If you have a long 1000 word page, 100 or so words of repeated information isn’t a big deal. The way that websites are built are more important and more scrutinized …

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A few words on indexed pages

They simply have no concept that it’s even there. As you come up with evergreen content ideas, consider your topic, industry, and business. Brainstorm the type of content that will build a foundation of information your target audience will seek. You should ensure that the first paragraph or so …

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Are you using the best revenue model for your business?

You can no longer write a bunch of spun articles with your backlinks and place them on sites and article directories that are completely irrelevant to your niche, and still get rewarded by Google. Over the years I've seen webmasters and SEOs being concerned over boilerplate content, such as repetitive …

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Invest in scraping

Few people, however, understand how search engines actually work. In order to improve rankings for long-tail keywords, make sure that they’re present in your main body copy and page titles. If your website structure doesn’t allow for this, attach a blog or news feed to your site and …

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The best advice I've listened to about link exchanges

If you want to start driving high-quality traffic to your website and find keywords with realistic search volumes, you need to seek out keywords with more search phrases, or “long-tail” keywords, over short ones. Similar to writing an outline for a large paper, put some thought into what the main …

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Things your competitors know about indexed pages

While it’s easy to find “experts” you may want to reach out to, it’s important to remember that not everyone responds positively to such requests. A 302 redirect, or also known as a temporary redirect, should be put in place if you want to redirect your site visitors …

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Make a good use of onsite SEO

Check out my Complete Guide to Link Building to find the best methods currently in use. Choose Relevant Images It can be tempting just to attach any cool-looking picture that you might have taken to your next blog post, but you need to make sure that you’re using the …

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