The secret behind onsite SEO

Thin content can be defined as content with little or no added value. Change the titles on your least successful pages twice a year. Why? Because obviously those titles weren’t helping your least successful pages. By highlighting your website, you help Google better understand your site’s data. Data …

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How you will benefit from site submissions

SEO works best when it is tailored to the Website, rather than forcing a Website to comply with a specific list of SEO requirements. You’re not optimizing for search if you require every Website to do the exact same things. On the internet, the de facto “language” of structured …

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SEO feels like a foreign language

It’s not that keyword text doesn’t matter, but starting with a focused content strategy will help you identify audiences and topics that should guide your keyword selection. One of the most effective places to deploy your keywords is in the first full text block that Google sees, the …

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The ultimate revelation of keywords

Getting screen time from visitors to a site depends on how well you know who you’re trying to target and how much you can tickle them. These keywords are separated by a comma (,) and can be created via the use of Google Adword’s Keyword Planner Tool or via …

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Why your digital marketing strategy should centre around hits

Why would someone purchase this particular product? Historically, traffic from search engines has been about a very singular pursuit -- that of rankings. Links are a strong indicator of the value of a website’s content, especially when multiple pages target popular keywords. Keep in mind that you don’t have …

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Write a keyword-rich introduction about keyword density

Simply put; keyword-focused content is often guilty of being over-stuffed. Instead of simply copying these phrases, youull write your content with the intent to actually answer them! When someone does a search (called a query) and the search engine checks the index for all the web pages associated with that …

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Know backlink foraging inside out

Your title tag on the SERPs will induce your click-through-rates. Let’s see how. Whenever the user types in his query, the Search Engines will highlight those keywords in your title tag thereby improving user visibility and increasing your prospective of your click-through-rates. One of the biggest movements in the …

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Reasons that people rely on rankings

SEO helps your content gain enhanced visibility, which is why it is essential to the success of your marketing efforts. Most companies outsource SEO services for their business since it is convenient and more efficient to let an expert deal with the creation of SEO content. Use an online tool …

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Consider plugins at the inception

Chances are, there are a number of sites that cover topic areas similar to yours. Opening up communication with these sites is usually beneficial. Hot topics in your niche or community could spark additional ideas for content or building a good community resource. Content needs to play a part in …

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Focus on ROI Instead of dynamic pages

Our search autopilot switches off only once we are ready to click on a result. The entire interaction generally takes less than 10 seconds. We spend less than two seconds evaluating each result before the click. Keywords are “stuffed,” wherever possible: Meta title: In keyword stuffing, the keyword is sometimes …

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I bet you didn't know this about onsite SEO

Semantic searching is becoming an essential part of search engine optimisation, as your SEO agency will tell you. The days of hiring freelancers to create hundreds of small keyword-stuffed articles are over. Onsite optimization includes all the actions related to the content development of your website and offsite are considered …

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One common approach is A/B testing

TV ads, radio, print and even social media). A fully mobile-optimized website will be easy to read and play smoothly on even the smallest mobile device screens. Images should be able to be easily enlarged and the navigation should be smooth and easy to follow. Which relevant search terms are …

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Random musings on page rank

According to research by Google, smartphone users have a higher buyer intent than desktop users. They’re focused and ready to buy. It’s your job to be there when they are looking for your products. Embedded images in your content serve as important relevancy factors. Pay attention to your …

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Tactics around web crawlers

Generally considered to be three or more words, long tail KWs are the primary focus of most online stores seeking visibility in a niche or focused vertical. Both Search Console and Google Analytics have a huge range of features to help you sift through your website data and figure out …

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Things that make you love and hate static pages

Links aren’t the only factor of importance; you also need to make sure your on-page SEO is up to scratch and that your keyword targeting is on-point. These days Google rolls out several algorithm updates per day. In the past, search engines cut description tags at exactly 160 symbols …

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This story about blogs will haunt you forever

Spend some time to get to know the people who consistently share your content. Pull together a list of contacts with more than a thousand followers and a history of engagement in your content. Knowing your social media influencers will help you expand your reach online and ultimately increase the …

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Add relevant inbound links to other pages on your website

An important guideline for using Anchor texts for internal links is that the same link texts are always used for a URL. Some people think that nofollow links are worthless, some website owners even want to delete links that use the nofollow attribute. That's not a good idea. Nofollow links …

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Design + web crawlers = Greatness

Emphasizing fast results is what Google is all about, and your content title and description need to reflect that. Giving Google browsers the sense of speedy information will increase your CTR. Trust an SEO expert who will build a campaign that uses a proven process, creates original branded content and …

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How to really understand citations

Google’s mission is to organize the world’s information and provide the best answers possible. Therefore, writing quality content for your audience is also something that will immediately lead to Google’s approval. Writers and content creators are so focused on creating content optimised for KWs, that the overall …

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Reasons that marketers love html

Be wary of promises to get you links from dozens or hundreds of websites. Many such links are considered “bad neighborhood” links by the search engines and you can get penalized for associating with them. Although it’s pretty slow-going, it’s best to hand-select relevant and quality websites and …

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The hardest part of SEO is waiting for redirects to work

It can be a great idea to write down the important questions and their answers so you can refer back whilst writing the content itself. Search engine optimization is a sure way to boost your site rankings on search engines if you know exactly how to go about it. You …

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What everyone ought to know about scraping

After all, the end goal of your marketing campaigns is to make sure that you appeal to your customers in order to gain clicks, sales and conversions. The more you focus on Google and doing the right thing for website visitors, the more you’ll win at SEO. Pick your …

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Adopy a monetisation first approach before putting efforts into sitemaps

The internet marketer then starts optimizing their websites for the search engines by creating good content, manipulating HTML code, such as Meta tags and descriptions, writing great web page titles and keyword dense content, and creating natural back links to their websites. Make absolutely certain that your NAP information (Name …

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Shorter Page Titles and URLs Work Best

Always ensure that unique content fills the majority of home page body content, as a homepage consisting merely of duplicated product blurbs offers little contextual value to search engines to rank the home page as highly as possible for target keywords in search engines. So many tools promise one-size-fits-all analytics …

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The infamy behind reporting

When it comes to SEO, there are a so many different techniques and methods that SEO specialists utilize. If you use Google Analytics, you can generate information about search queries that brought visitors to your site by looking at unpaid search traffic. You need to pick the right field on …

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Create content about link bait

You need to come up with blog post ideas, and there are various sources of data that can help you come up with topics. Randomly guessing without leveraging these data sources will hinder your potential. So how can we figure out what people are searching for when they are on …

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Ensure your images are SEO-optimised

You should also make sure the keyword is usable. That becomes even more valuable when you consider that only 8.5% of all traffic makes it past the first page. As a part of mobile searches, voice searching is also on the rise. It can be much easier to search …

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I bet you didn't know this about link bait

A meta description is a short paragraph which is displayed under a title tag on the SERP (see screen above). A meta-description gives you the opportunity to introduce your brand before a searcher pays a visit to your site and actually sees the products that you offer. You can no …

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Invest in citations

Similar to page titles, it’s unhelpful for users to see duplicate page descriptions in search results and when many pages share the same description that description is less likely to be shown. Sometimes you might spot a particularly juicy keyword when conducting your research. But just because a keyword …

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More importance is given to page rank

Most SEO consultants have said goodbye to spammy, shady optimization techniques because Google actively penalized you for it since 2011. When you work as an SEO executive in a company, what is the method used to gauge the level of success? Investors want to see something tangible that can outline …

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Pay particular attention to rankings when performing an audit

It’s a huge challenge finding new channels to reach your target audience. If you run out of ideas, you could try a different approach: your competitors. s. Good SEO is all about finding phrases that pay that are relatively popular with searchers but relatively underused by your competitors. When …

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Beginner's guide to site submissions

A backlink is basically someone else’s website linking to you. Obviously, pages with higher page rank that link back to you give more Google Juice. There are many places across the web where you can build links through submissions, whether it’s submitting your site, a piece of content …

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Emphasizing fast results by using plugins

The number of backlinks is an indication of the popularity or importance of that website. Backlinks are important for SEO because some search engines, especially Google, will give more credit to websites that have a good number of quality backlinks, and consider those websites more relevant than others in their …

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Tell me more about analysis

SEO is the practice of providing your clients with information about your services digitally. Search engine optimization (SEO) is the process of structuring your site to rank high in on-target search results and boost visits. As a business owner you need to have a plan in place to promote your …

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The steps needed for putting offsite SEO into action

This seems easy enough: Whilst this keyword does indeed still cover a broad range of different types of football boots, narrowing it down to yellow boots does indeed make it less generic and as such, if you rank for a keyword such as this, it is likely that you will …

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One important aspect is page rank

The three main pillars of Search Engine Optimization; content, links and site architecture will remain for years to come. Although SEO is just part of the online marketing mix, it’s instrumental in boosting traffic to your online business. After all, most online shoppers start the buying process by using …

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Quality over quantity when it comes to non reciprocal links

Mobile search uses a different ranking algorithm that often changes search results on mobile phone due to location factor. Compared to online marketing, such as PPC, social media marketing, email marketing program, SEO provides fairly good ROI. Every SEO program should be unique; each target audience has a place, too …

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Random musings on keyword research

In the past, implementing SEO mainly involved in ensuring the targeted keywords are included in your website as many times as possible. This was regarded as the most effective practice. “Dwell time” is the amount of time visitors spend on your website and it can affect SEO ranking. When you …

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The truth about blogs

In this chapter we’re setting the stage for how to get creatively motivated to increase traffic and learn how to kite trends. Avoid elements that annoy visitors. You might think that a cool pop-up will make people sign up for your great e-book, but that popup might just as …

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Can trust rank help improve my search engine placement?

The key here is in building relationships and reaching out to bloggers and journalists to let them know about your awesome content. We’ll need to write a whole other post on white hat link building. Your links should be short, concise, and easily readable. Shorter URLs with fewer folders …

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Make text links your centre of attention

Competitors are there due to the relevance and citation they have acquired over the years. The more competitive the keyword, the more time, content, internal and external inbound links from other sites you need as well as trust and authority to offset your competitors relevance score. Images, videos, slideshows and …

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Quality over quantity when it comes to keywords

We at Hi5 Practice are here to help you peel away these layers and get you on track with a solid SEO foundation, when we build your website, so that a specialized SEO Marketing company has the resources they need to take your search engine optimization to the next level …

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