We've reached a tipping point when it comes to doorway sites

There is an old adage used by webmasters which sum up most successful websites, “content is king”. It’s important to keep this in the forefront of your mind before adding or removing the copy from your site. Web users surf the net in search of answers, information, products, and …

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Adopt a customer centric view of organic links

Since your content is evergreen and remains relevant all the time, it will keep bringing traffic to your blog. Even though many social media sites use no follow tags, I still believe that social media can definitely help you acquire better links for your overall strategy. Social media links might …

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Combine responsive design and trust rank for Supercharged SEO

It is important to note that, despite popular belief, having keywords in the domain name does not help your SEO and it won’t help your website reach a global audience. While there are a ton of great SEO companies out there providing valuable work and helping companies to reach …

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Create great content consistently

Also a rule of thumb the title should be no more than 70 characters. To be a leading part of this new marketing technique, it is necessary to keep yourself visible among user and so various subsets of digital marketing are important. Analysis of meta sets/keywords, visible text and …

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Things about nofollow links you have to experience yourself

It is a common problem for businesses to consider that writing for SEO purposes and writing to attract and retain an audience are two different things which can never be brought into alignment. Some examples of black hat techniques are: joining a link scheme, article spinning and duplicate content. Don …

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Don't miss out quality from your detailed marketing checklist

SEO guidelines have been changing over the years. Linking your keywords to a relevant page on your website - for example, SEO agency – can be a great way of transferring authority to that page, thereby helping your website to rank higher for that particularly key phrase or word. The best way …

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Find a simple guide to keywords and read up about it

Never start writing an article without performing a keyword research. The best tool to use is the free Google Keyword Tool. In the past, creating keyword rich anchor text used to be considered an effective strategy as long as they were on relevant sites. However, those days are long gone …

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Great ideas about citations to share with your colleagues

If your page title is too long (currently 400 to 600 pixels), it will get cut off in Google. You don’t want potential visitors to be unable to read the full title in the SERPs. Mobile SEO is a challenge for digital marketers. The screen being small and of …

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Optimise your site, paying special attention to metrics

You should definitely be using canonical URLs with keywords and a relevant directory structure that also includes keywords. You should also avoid using too many page variables after the URL. SEO experts have been talking about mobile technology for a while now. This year, it’s even more important than …

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Use keywords in your images

This was known as spamming. Having this long-lasting content on your blog and in your archives is a boon to traffic, social sharing, and more. Ask any SEO experts, he or she will tell you off-page SEO is one of the key elements to a good Google rankings. Use attractive …

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What's the story about white hat SEO

At a bare minimum, include social sharing buttons on your content. A search engine results page (abbreviated to SERP) is the listing of results returned by a search engine in response to a query for a keyword or phrase. Search engines, like Google and Bing, will return many pages of …

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Can local search help improve my search engine placement?

For example, there are some factors that actually take help of SEO in the sense of selecting the right keywords, such as blogging with SEO content, contextual marketing, behavioural marketing, mobile advertising, Alt-texts in banner advertising, social media marketing, RSS, viral marketing, and video content advertising. Using a lot of …

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Meaty meta descriptions may affect your web portals tactics

When you start reading all about SEO, and all the different opinions out there about it, you might begin to sweat and feel little uncertain. It’s hard to tell exactly how much your company should invest in this line of marketing. You’d like to have a full-blow SEO …

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Number of outbound links

Ensuring that users can find your site continuously means gaining long term customers. If you plan to do some basic SEO, it is must that you know how search engines work. When creating new content ask yourself: what the goal of that content is? What information do you need to …

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Lessons I've learned from mobile search

You need to see things from your customers’ point of view and, more importantly, you need to write the things that appeal to their viewpoint. Like SEO, this form of online marketing which aims to improve a websites search engine visibility. email, mobile, TV, radio, etc. Search engines are adapting …

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Remember that quality make the web go round

Instead, they want to send users to true content pages (product pages, category pages, static site pages, blog posts and articles). Fortunately for me, I’ve had a few top-notch mentors over the years and their benefits cannot be disputed. Be Yourself. Write about what you know and make it …

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The latest trends in SERPs

More leads should bring additional sales and opportunities. As a general rule of thumb the more words in the query the easier it is to rank for that phrase. This is certainly not an absolute but has been the case for a majority of the terms I have worked with …

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Reasons why you cannot fully understand mobile search

If you’re not sure about something and how it sounds, ask a co-worker or friend to do a quick read and highlight any mistakes they see. Each robots.txt file should specify sitemap file locations. Forcing someone with a screen reader to listen to your keyword heavy ALT text …

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Technical aspects of redirecting pages

Review competitive lists and other pertinent industry sources. Prior to the update, short and spammy pages were a common sight. Social engine optimization, social media optimization, Search engine marketing, content automation, content marketing, e-commerce marketing, social media marketing, PPC, display ads, email marketing, etc, are subsets of digital marketing. With …

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User-friendly Content — Because it Matters

You can create a guide on how to start a blog or a how-to tutorial for building a dog house. Don't commit the cardinal sin of letting dots ruin your page descriptions Could making your content timeless and relevant improve your website’s conversion rates? The “About Us” section is …

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Be clear, truthful and accurate when it comes to doorway sites

One day it’s perfectly OK to work in a certain way, the next day a search engine algorithm change destroys your rankings. Luckily it’s usually possible to recover your visibility, or at least some of it, whether it’s a matter of asking for a reconsideration or changing …

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How to learn about conversion rates in a few hours

You have to schedule daily time into your routine for the SEO attempt. Make sure to review the sites on desktop, mobile, tablet, TV, etc. Google’s emphasis on links is the most significant area of overlap between its organic and local ranking algorithms. Simply put, higher volume is better …

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Think like a human not a robot when it comes to hits

SEO is the group of practices for optimizing and increasing presence in search engines. Add (logical) keywords to image alt tags for any past blog posts that you think should perform well, or are already doing so. It’s not worth going back through your whole site or blog, but …

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Useful tips from experts in keywords

SEO works by a search engine, such as Google, sending out software called ‘bots’ that are designed to travel the World Wide Web that look for websites that match the criteria that has been programmed into them. This process is called ‘crawling’ and once the bot returns, it relays the …

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You should ensure that you use your internal links correctly

Traditional aspects like links and content are still major factors, but we’ve seen clients with no links and no content rank #1 for incredibly competitive keywords (case study later in the book). Although the algorithm update is likely to favour pages that function well on mobile – such as pages …

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Discover the connection between user experience webmaster tools

Before the Google Penguin and Google Panda were let loose, SEO’s could manipulate a webpage’s rank more easily by adding lots of keywords to show Google that the page was relevant. This practice is what we now call keyword stuffing and is not just frowned upon by reputable …

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I urge you to think about ROI

In the past, implementing SEO mainly involved in ensuring the targeted keywords are included in your website as many times as possible. This was regarded as the most effective practice. By now, we’re all sick of articles proclaiming that search engine optimisation and content marketing is essential for businesses …

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Make site submissions the main focus of your marketing tactics

Keyword research is absolutely critical to help you understand where your content can earn both short- and long-term wins while making your content more competitive in search engines. If you've improved the crawling and indexing of your site using Google Webmasters Tools or other services, you're probably curious about the …

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What everyone ought to know about splogs

If you are focused on a local market, it is also important to get connected with local businesses and organizations. If your dish is lackluster and or dull, you can choose to improvise and expand your dish through more ingredients that compliment the dish and makes it better. Google RankBrain …

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Which page on my site is most relevant for that phrase?

Google is trying to better understand the semantic meanings of words by looking at how they appear in knowledge bases on the web, and understanding the properties associated with them from those knowledge bases, and also looking at the words that tend to co-occur on pages that rank highly for …

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Why are search queries so popular?

There’s no actual “hacking” happening in growth hacking, unless the practitioners are donning their black hats off into the sunset. Does your keyword research still boil down to digging AdWords Keyword Planner for niche keywords, search volume and competition? Your page title should be naturally descriptive and contain the …

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Beginner's guide to citations

So what type of website would get the highest quality ranking? According to Google, the highest quality websites have a super high-demonstrated expertise, talent, authoritativeness, or trustworthiness on the topic. The world is always changing, and you have to keep up. If you do, the rewards can be great. Here …

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Publish blog posts frequently and consistently optimize them

By providing clear, deep, easy to find content on your website, Google is more likely to index and show your content in search results. Websites that are thin on content, showing mostly ads or affiliate links, or that otherwise redirect visitors away to other sites quickly tend not to rank …

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Focus on ROI Instead of CTR

To combat possible future updates, you can also ensure your site is engaging and of high quality. From news aggregation to data segmentation, many essential functions of the SEO brain-trust call for automation. This tool is invaluable when discovering what is slowing your average load speed down, and enables you …

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Can your site be found for searches for your brand?

To increase your CTR, create a custom description that describes what your page is about and what the reader can expect to get out of visiting your page. You also want to include your target keyword. Think about the searcher’s intent when crafting this description. Today, so many new …

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How to diagnose sitemaps related issues

These are both great signals to search engines, meaning you’ve simultaneously pleased your users and search engines. . Announce your site to your network of users, friends, and partners. Google have always been open about their movement towards voice-searching and mobile friendliness. A great deal of local SEO is based …

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I urge you to think about webmaster tools

A 301 redirect is a permanent redirect from one URL to another. Whether you’re switching domain names, restructuring your URLs (more on that in the next section), or consolidating content as part of your website redesign, setting up 301 redirects is crucial to ensuring any “SEO juice” from your …

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Reasons that marketers love bread crumbs

Apart from knowing which search terms people use, you need to know whether or not your idea for your post or page fits the desires and expectations of the people who use the search terms. The best way to find out whether or not your content fits these desires is …

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