Types of site changes brought on by SEO campaigns

A simple site map page with links to all of the pages or the most important pages (if you have hundreds or thousands) on your site can be useful. Creating an XML Sitemap file for your site helps ensure that search engines discover the pages on your site. There is …

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Having fun with offsite SEO

SEO is unarguably one of the best ways to connect with targeted consumers and share your offer. SEO factors have varying weights and no SEO consultant knows the exact weight of each or when these weights change. We’re not going to talk about every SEO factor. This is because …

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Lessons I've learned from widgets

The key to a successful list post is no more complicated than including a large number of quality items. Searchers are typing longer queries that trigger fewer paid search matches, and they are increasingly recognizing the difference between organic and paid results and have growing ad blindness. Think long term …

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Top trends in javascript to watch

Create a list of the top 10 keywords for which you want to achieve rankings. Do a search once a month on Google and see where you stand in the rankings. Keep a record of the ranking and you will be able to see the progress of your SEO efforts …

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When your use of canonical URLs becomes obsessive

Contrary to popular belief, linking out to relevant external websites does not directly impact your search rankings. Now, you need to be absolutely sure that your website has the amount of pages that the search engine recognises, If not, your website is likely suffering from one of two problems. It …

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Reasons why you cannot learn comment spam well

Your bounce rate is determined by the amount of people that click on the link to your website in the search engine result pages (SERPs) and consequently click back again to Google. A high bounce rate indicates that people did not find what they were looking for on your website …

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Structure your content

You need to utilise all aspects of digital marketing to form a full SEO strategy. This will put your business on the map and really increase those website hits. When you research keywords for your future content and come up with the list, always narrow down the list and keep …

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The secret behind bounce rates

Google expects pages to load faster so that clients can get the value for their time and resources. If your pages load slowly, the bounce rate will be very high and conversion low. Good link earning begins with quality content that provides value to your potential customers. While content that …

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What your mum didn't tell you about plugins

People either go to Google to find something quickly, or they go there to find something they can trust. For speed, they’ll be happy with paid ads. For confidence in quality, they’ll opt for organic search results. Pretty simple, right? To do on-page optimization today, webmasters and SEOs …

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Bucket brigades based on search engine spiders

There is significant traffic to be gained by optimizing for video search engines and participating in them. Once again, these are binary files and the search engine cannot easily tell what is inside them To optimize your search engine results it is important to make your URL easily identifiable. Include …

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Don’t forget URLs

This will ensure a greater cohesion between your business and its copy which promotes a sense of honesty towards the reader. On powerful social media sites, the hyperlinks you include in your posts don’t get counted as a link that will help improve your backlink profile. Also, on a …

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How to survive your first encounter with keyword density

Changing the landing page URL is another method that can be used to better explain the main topic of the landing page to Google. If you can do this, people will discover your site and assuming you have quality content, they will begin to talk about you organicall While every …

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Make Mobile SEO A Priority

Make sure at least one image file name includes your target keyword and that your target keyword is part of your image Alt Text. Balancing the readability of your website for both people and web crawlers should be a key part of your SEO strategy. By determining the meaning of …

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Taboos about 301 redirects that you should know

Creating content is an art form which can take up a huge amount of your time. Further black hat examples could be misleading link bait from ads for poorly targeted news articles, clicking on links spawning extra windows, or simply only dealing with robots (in a shady way). Anchor text …

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Are search volumes affected by backlinks

You’re playing in the attention game. Believe it or not, your readers have a very limited attention span. White Hat SEO are keywords tailored to a particular audience and fall within SEO best practices. Sitemap files contain a list of page URLs that you want indexed and are read …

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Invest in link exchanges

In addition to storing the content of each page, Google also stores how its crawlers arrived on the page. In other words, it remembers the pages and websites that were linking to it. A link from one site to another is like a vote or endorsement for the credibility of …

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Try New Things

Write everything in your brand’s unique tone of voice, approach a subject from your own point of view, or link a trending topic to the products/ services that you offer. The content that is not generated by a human after due thought is basically thin content. Voice is consistently …

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A focus on javascript to benefit search engine placement

Keywords as the first word in a domain name will boost your traffic a little. Using a country TLD (top level domain) will boost your rankings locally but hurt you internationally so use that with caution. By performing Search Engine Optimization on a website, it is possible to make that …

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Aligning your goals in relation to SEM

A keyword like ‘coffee’, for example, wouldn’t tell you very much. Social media networks can help you to give your content the initial boost it requires before the media and other interested users find it. Body keywords still have their use, however. Use attractive subheaders: Readers should be able …

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Bucket brigades based on keywords

Some of the most historic cases of explosive growth hacking success involved input into product development as well. The content and physical piece of the puzzle is referred to as on-page SEO. The Description Meta Tag is comprised of up to ~150 characters and is used as a Description for …

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The infamy behind web crawlers

If you have several versions of your site in different languages, add visual cues linking to your multilingual content in or near your top navigation. For example, you can use flag icons to link to each country or language’s site. Apple even has a page that lists all the …

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Myths and misconceptions about walled garden sites

The “About Us” section is often the most overlooked aspect of a company’s website. Often all the focus is put on your services or products, as these are the pages which most often affect your search engine results. However, sometimes in the pursuit of SEO, we overlook the user …

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Tactics around SERPs

With so much crap content on the web, Google doesn’t want to waste space indexing it. Failure is always OK, but ignoring the results and reasons for it are not. CMO’s eyes light up when they hear growth hacking; it feels new and chichi. Although SEO is just …

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The hidden agenda behind canonical URLs

An SEO or growth hacker should never ignore the benefits of well-targeted paid search retargeting or paid social in the right situations. Keep your site clean by continually monitoring Google Search Console (formally known as Google Webmaster tools). Technical SEO is the practice of ensuring that all potential pitfalls and …

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The truth about webmaster tools

If you are a webmaster and do not have a BWT (Bing Webmaster Tools), it is prudent to sign up. Bing, the Microsoft-owned search engine has been adding new features to its tools to become more competitive. For smaller organizations, organic search can provide a low-cost way to build a …

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Define your goals with regards to page impressions

To generate any significant clicks from search engines, your site needs to be listed in the top five Google results. Assuming you are impatient to progress (as new webmasters often are) and cannot bear to wait the 6–12 months required for a new domain to rank well, you might …

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Using traffic estimation tools in conjunction with ROI

Building relationships is extremely important when it comes to organic SEO, and it can offer a real advantage for your search engine rankings. RankBrain is one of the “hundreds” of signals that go into an algorithm that determines what results appear on a Google search page and where they are …

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How to diagnose 301 redirects related issues

Keywords are still a factor in content, but with the Hummingbird update in 2013, the way they are used, viewed, and searched has changed dramatically. SEO-friendly URLs may not be the batter in the SEO cake mix, but they can be the frosting. Having an SEO-friendly URL is easy when …

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SEO for websites can be very complicated

Link building is all about getting a link from another site back to your own. In order to do this you need to research what is out there. What you are looking for is websites that are relevant to you and your location. This is called “local link building”. You …

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The death of keyword stuffing

Use simple and obvious terms that are easy to understand. Use descriptive captions and avoid generic captions such as 'Products' or 'Services'. You can and should use keywords that are related to your business in the captions as long as they make sense. To generate any significant clicks from search …

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Hang in there with your SEO strategy

The first thing that has to be considered, when planning your website content, is target audience. You have to think about who will want to visit your site, what they want to see, and why they want to visit. It’s easy to fall into the trap of thinking “My …

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A few words on web crawlers

Website crawl-ability and making a website searchable goes beyond making sure Google can “crawl” the website. Understanding how a website’s users (including Google) are navigating a website is key to building an information architecture. Building the information architecture in a way that mirrors their thought processes will help both …

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Its all about analytics

The incorrect use of Meta Tags could lead to the web page being banned from any or all search engines- ‘Keyword-stuffing’ is frowned down upon in the SEO community, along with irrelevant data being stored in Meta Tags. People like to be engaged and feel involved. Having a question as …

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Learn from these mistakes before you learn about stickiness

If you provide valuable information on your website for visitors, design a good user experience, and implement all the known algorithm factors, your website has a good chance to move up on the search results list for your company’s targeted keywords. This type of SEO is sometimes called white …

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Optimise your site, paying special attention to trust rank

The distinction with an excellence count is that you’re calculating components of design, rather than actions of an individual. Use simple and obvious terms that are easy to understand. Use descriptive captions and avoid generic captions such as 'Products' or 'Services'. You can and should use keywords that are …

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The first choice should be reporting

In Google search, a headline with a relatively high click-through rate will receive a ranking boost since it indicates that the post is more relevant for that search query. Once you’ve had a good think about your niche, make a list of search terms that you think are well …

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Define your goals with regards to splogs

For that reason, the following tips focus on technical changes, which are almost invisible to the page’s visitors, but are visible to Google, and they help us explain Google the main subject of the landing page. WordPress is one of the best-loved platforms out there because it’s really …

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How to learn about organic links in a few hours

To make this strategy even more effective, you can find related keywords and assign two to three related keywords or LSI keywords (latent semantic indexing keywords) to each post to send even more ranking signals to search engines. And if a site has a wide presence of low-quality, time wasting …

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Questions to ask about trust rank

Perfect search engine optimisation of the coding will invariable lead to very high page ranking no matter what the type of search engine logic but this alone does not guarantee first page results in the final SERPs (search engine page results). Failure is always OK, but ignoring the results and …

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The Presence of Keywords in the Page Title and URL is Crucial

Many growth hackers started out as developers. Similar strategies apply to other forms of non-text content as well, such as videos, audio, search boxes, and Flash or Java plug-ins. Different search queries with different intent will result in different results. Google has become so sophisticated that when a web user …

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