Top trends in reporting to watch

What does a search optimization program cover? Make sure it’s well-written with relevant information and not just keyword packed. Getting the technical details of search engine-friendly web development correct is important, but once the basics are covered, you must also market your content. Simply put, higher volume is better …

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Don’t forget about html

The more relationships you have and the more people trust you, the more people will talk about you, link to you and, ultimately, buy from you. Customers don’t buy from people they like, they buy from those they trust! Instead of simply copying these phrases, youull write your content …

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Bucket brigades based on anchor text

Some websites are great and are ideally search engine-friendly, but many we come across are not. Cornerstone content (in short: assigning one main page per content and linking that from related pages) shows how internal linkscontribute to your site structure. When writing an article or some content for your web …

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Go long-tail and forget doorway sites

It may seem too basic, but it is really a very effective tip – a simple change of the landing page title, so it would match the main and most relevant words and phrases of the campaign, could improve Google’s ability to understand what the landing page is all about …

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Bucket brigades based on authority sites

Keyword research can prove to be one of the most high return activities, not only in SEO, but in search marketing as a whole. Selecting the right keywords and strategically placing them in key areas of your pages isn't rocket science, but it does take a little time and dedication …

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Creating efficiencies in the way the business operates

SEO closely aligns with so many marketing channels, business decisions and user behaviour that the potential your website will be 100% optimised is slim, to nil. If your document appears in a search results page, the contents of the title tag will usually appear in the first line of the …

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Tailor to shoppers, not search engines

Let’s dive into some of the most common forms of external (off-site) duplicate content that prevent eCommerce websites from ranking as well as they could in organic search. Backlinks are the foundation of Google's algorithm for determining a site’s page rank. Even with a beautifully constructed website that …

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Start simple, but don't forget SERPs

Don’t get fooled by those agencies that offer 100% guarantee to get your website amongst the top results in a short time. The only one who can do this are Search Engines (which you can’t fool) themselves. That way, your site gets shown to the people most likely …

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Using traffic estimation tools in conjunction with quality

Some growth opportunities are too good to be true. The content that is not generated by a human after due thought is basically thin content. If you know of a particular post that did well, consider rewriting the post with new, fresh ideas.Use Google Analytics and keyword searches to …

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How to focus on nofollow links

Doing things to competitors like using advanced knowledge of current search engine penalties from algorithm changes to sink them is an aggressive move by meanie-hat SEOs. Anchor text can take a number of different forms from keyword related anchors, to branded anchors, to normal URLs. Backlink quality is considered as …

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Losing Focus on nofollow links

Links are the key to ranking well in Google, but what marketers often forget is that links are built upon relationships with people. The best way to ‘build links’ is to forge connections and offer value to bloggers and other influencers in your niche. It is almost impossible to record …

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Advanced content analysis SEO principles

Google’s mission is to organize the worlds’ information and make it universally accessible and useful. Therefore, Google wants to show a user the best result possible, the result that best fits their search query. Finally, if you're aiming to drive engagement with customers and internet users, keyword stuffing hurts …

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Meaty meta descriptions may affect your comment spam tactics

Additionally they also usually have low competition due to their specificity; however this comes at the cost of low search volume. For small businesses, the best approach to identifying target keywords requires diligent research and the proper mindset. Stay on top of relevant trends, create “how-to” blog posts, and frequently …

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Use organic outreach along with keywords to make a difference

If you're building links based on metrics, chances are that your rankings will drop when Google changes the metrics. That's what happened when Google discounted links from low quality pages. Unlike traditional AB testing where metrics become available immediately, with an SEO change you need to wait before you can …

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Its all about keyword density

Long-format articles in excess of 1000 words are the prescription for getting the search engines to see your content as something trustworthy. Keywords were consequently “stuffed” wherever possible, including in the metadata and the source code. Just simply knowing the steps on how to do something and sharing it online …

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Can conversion rates really make a difference?

The most important targeting decision is to figure out who the target actually is. There is no exact word count when we talk about the “long content.” There are studies showing 2,000+ word articles dominating the SERPs’ top for many competitive keywords. Is there ample feedback? Building backlinks is …

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The hidden agenda behind bounce rates

SEO is only beginning to be taught in university courses and part of degree level courses and even there it’s difficult for them to keep up with all the changes that are happening. It takes time, dedication, creativity, and patience to become an excellent SEO and get great results …

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Why are bread crumbs so popular?

If you website is new, however, or you have a low domain authority, just posting a blog to your site is going to have hardly any benefit from an SEO perspective. Many companies underestimate how much time and money it takes to be successful with SEO. Success by any standard …

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Headings and widgets

If you are really interested in improving your SEO, a strategy needs to be formulated. An SEO expert will need to identify the services or products that drive the most revenue for your business so he can deploy an SEO strategy based on your actual business model. Look at any …

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Top trends in CTR to watch

The stronger the backlink profile of a site, the more PageRank their links will pass. So most people don’t have the time to get up to speed on all of the shifting trends, the technical aspects, and make sure their website is running perfectly for SEO like a finely …

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Questions to ask about user generated content

Thin content is essentially any content on your website that is not adding any value either to you or your user. Does your website’s content fall a little too close to the thin side? It’s relatively easy to fatten up your content and make it more relevant and …

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Check in on your competitor’s strategies

The key is to use SEO and content marketing together. Yes, SEO requires a lot of content, but that doesn’t mean you should pin all your hopes on that single aspect of online marketing. We want to come at this from all angles. Right? Every week, you should study …

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Emphasizing fast results by using link building

Getting your website indexed is the only way that Internet marketing can be successful. It’s the entire starting point. Without indexation, you’re doomed. Many SEO campaigns start with keywords – knowing what the audience within your niche is searching for is a powerful advantage. During this we’re going …

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Create a search marketing strategy based on meta tags

What the heck is an algorithm? I’m glad you asked. Google will send people looking for information on a topic to the highest quality, relevant pages it has in its database. You do want to prioritize your keywords, but Google understands variations. They’ve built what’s called a …

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The broken link-building method aided by ROI

Keeping track of your backlinks is just as important as building them. That’s because SEO relies on the quality of the backlinks your website gets. The more high-quality links you have, the higher you will rank in Google. Strive to incorporate a small handful of links to authoritative sources …

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Create strong content for each page that has keyword focus

The problem is, not all backlinks are the same. A large and authoritative site in your niche may be more powerful than many general blogs with little or spammy backlinks. It’s important not to waste your time creating content for sites that won’t help you rank, but how …

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Invest in offsite SEO

Automatic redirects and rewrites help search engines understand when you've made changes or moved pages on your site. Much of the time, it makes sense for the search engines to deliver results from older sources that have stood the test of time. However, sometimes the response should be from newer …

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Unlocking the mystery of page rank

Results driven, intelligent search engine optimisation. Anybody can optimise a site with a little know-how. Deleting Facebook comments or manipulating your reviews will only make life worse. Roundup posts are collections of content in a given topic within a certain period of time. You can see bloggers who curate content …

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Reasons that people rely on widgets

Once you have someone click on your site, usability becomes your most vital factor. Better user experience is essential for moving up in the search rankings. Your content should be quickly found by website visitors from organic search. Average time spent on your site is also a major ranking determinant …

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Wait. Are gateway sites really that simple?

For example, you might encourage your reader to follow your business on social media, checkout the products that you can offer or get in touch with your team directly. Optimization is the key to ensuring that search engines rank your website favorably in their results. But in order for optimization …

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Make a good use of CTR

When it comes to your product pages, place keywords with high internal search volume into H1 & H2s as well as body copy and meta descriptions. It’s like riffing to your favorite jam on the radio and creating your own silly songs. A good rule of thumb is; do NOT …

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Know backlink foraging inside out

Your title tag on the SERPs will induce your click-through-rates. Let’s see how. Whenever the user types in his query, the Search Engines will highlight those keywords in your title tag thereby improving user visibility and increasing your prospective of your click-through-rates. One of the biggest movements in the …

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What everyone ought to know about scraping

After all, the end goal of your marketing campaigns is to make sure that you appeal to your customers in order to gain clicks, sales and conversions. The more you focus on Google and doing the right thing for website visitors, the more you’ll win at SEO. Pick your …

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One important aspect is page rank

The three main pillars of Search Engine Optimization; content, links and site architecture will remain for years to come. Although SEO is just part of the online marketing mix, it’s instrumental in boosting traffic to your online business. After all, most online shoppers start the buying process by using …

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Can your site be found for searches for your brand?

To increase your CTR, create a custom description that describes what your page is about and what the reader can expect to get out of visiting your page. You also want to include your target keyword. Think about the searcher’s intent when crafting this description. Today, so many new …

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Having fun with offsite SEO

SEO is unarguably one of the best ways to connect with targeted consumers and share your offer. SEO factors have varying weights and no SEO consultant knows the exact weight of each or when these weights change. We’re not going to talk about every SEO factor. This is because …

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What your mum didn't tell you about plugins

People either go to Google to find something quickly, or they go there to find something they can trust. For speed, they’ll be happy with paid ads. For confidence in quality, they’ll opt for organic search results. Pretty simple, right? To do on-page optimization today, webmasters and SEOs …

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