Focus on ROI Instead of page impressions

We can no longer just game the system by creating low-quality links. Imagine your content as a scrumptious dish you are trying to cook that will appeal to not only users but also Google. Backlinks are great for branding in the sense that they get your target audience familiar with …

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Fun with link research for now

But even when the wording is vague (“near me”), the search engine’s complex algorithms interpret the meaning. When Google scans your site for information, it no longer pulls out the keyword phrases it thinks are relevant and pairs them to user queries. Instead, there’s an intermediary step. Google …

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This year will be the year of sitemaps

Social is also an SEO challenge for you. In the content, the brand mentions are generally connected to the products or services, and how those are connected to the content is explained. Instead of paying through the nose for marketing courses or advertising that will only offer short-term results, SEO …

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Fun with web crawlers for now

It is not known how many users out there use the Google Toolbar, but the authors believe that they number in the millions. Google can track the entire web surfing behavior of these users. Even though it is not a surefire indicator of ranking potential, I still hold that it …

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I bet you didn't know this about dynamic pages

If you execute your keyword research properly, you’ll end up with a long list of search terms you want to be found for. Make sure to search for those terms in Google yourself. What results are there already? Who will be your online competitors for these search terms? What …

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I bet you didn't know this about static pages

Instead of focusing on keywords that get you more traffic, focus on those that translate into conversions, revenue and profits. Don’t worry if you don’t have any formal training or education in your chosen area, Google will take into account the “amount of life experience” that makes them …

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The secret behind dynamic pages

Getting third parties to link their websites to yours is a critical part of SEO. Without inbound links, there is little to no chance of ranking for competitive terms in search engines such as Google, whose algorithm relies heavily on link measuring and weighting criteria. The easiest way to optimize …

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Search engine health checks should look at plugins

Original Content Is King, they say. Google will rank your page highly if it believes it holds valuable content for the reader, so always make sure it appeals to your target audience. Link building is working to acquire backlinks that lead to your site. Wondering why you need backlinks? Having …

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Remember that ROI make the web go round

Already, more video content is being created than can ever be watched, more text is being written than can ever be read and more podcasts are being recorded than can ever be listened to. This, like pay-per-click, can be expensive and may not benefit your website as much as you …

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Identify your SEO keywords

Users conduct an estimated 62,000 Google searches per second, according to Internet Live Stats. Remember that an SEO agency is there to make your website appear as trustworthy and reliable as possible, which can only encourage it to go up on SERPs. At the time of this writing, Google …

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Small but important things to observe about link research

A big part of Search Engine Optimization is optimizing your website to make it easier for visitors to navigate and use. SEO and growth hacking share a common root — the mutual desire to grow a site’s traffic — and both disciplines fall under the umbrella of search marketing. A site …

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Can a techie truly understand LSI

As Google’s preferred configuration for mobile-optimized websites, responsive design is your best option for delivering a great search and browsing experience to mobile users. Google and Bing both provide guidelines for search engine optimization that avoid "black hat" methods such as keyword stuffing that can actually harm the rankings …

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Facts about metrics that will make you think twice

The primary goals of most SEO practitioners are to increase rank in the SERP and drive traffic, but they are not going far enough. Content curation is a very good content marketing tactic. See what keywords are most popular in each country you’re targeting, and optimise the pages on …

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Learning about ROI

When the damage is done, it can be very hard to get back onto Google’s good side. In fact, that's often impossible. When you write headlines, it is not absolutely mandatory that you use keyphrases, but you get a decent bump in the search engines for putting them in …

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When auditing your site, take time to think about Google algorithms

Campaigns have a defined starting and ending point; they are measured and evaluated afterward. Several official blogs over the past few years have been focused on mobile search, and many digital marketing specialists knew about Mobilegeddon before it actually hit. There is a massive amount of content available on the …

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Learning about offsite SEO is not difficult if you have a good teacher

The absence of a hard and fast definition of content allows for cross-genre experiments. Infographics, explainer videos, vlogs are products of such experiments. Visual images entertain users whereas written content provide them with new information. Infographics, which is the cross between the two, do both. The same applies to explainer …

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Be mindful of duplication

If you want to achieve a higher ranking on Google and other search engines, you’ll need to get serious about search engine optimization. Search Engine Optimization (SEO) • is the process of affecting the visibility of a website in a search engine’s “natural” or “organic” (not paid for) search …

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Latest developments in canonical URLs

Google is the dominant search engine in many countries, but not all of them. How you optimize your website depends heavily on the target market for that site, and the search engines that (are) the most important in that market. If so, your website might be running the risk of …

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Taboos about web 2.0 that you should know

Before you do anything, map out your existing website content via a sitemap. Decide what is dated and needs to be removed, then decide what is lacking. If you’re not sure what is lacking, place yourself in the shoes of your prospective customer or client. Getting rankings is an …

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Are search volumes affected by javascript

There’s also no syllabus, there’s no Google training, there’s no Google certification, and we also don’t have any Google reps for SEO, or Bing reps for that matter. These are all very important questions to ask yourself when assessing the homepage and website overall. In fact …

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The back story of metrics

Rather than using the miniature touch screen, millennials and even users from Generation Z can use Google Now, Siri and Cortana to search for whatever they want, whenever they want. Make a point to search for your site on Google alternatives to see where you rank. Ideally, the search practitioner …

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A focus on indexed pages to benefit search engine placement

Voice search is used on simple searches, information and navigational, not yet transactional searches. Therefore it is competitive to rank for informational and navigational searches. Most business orders rely on SEO agency or SEO experts to make the right strategy based on their products goal. Google’s web indexing system …

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I bet you didn't know this about meta tags

Know your audience – surveys and your analytics software can help you get a better picture of your typical visitor or client. Advanced machine analysis can easily make out if you are creating random strings of text with no meaning. Each webpage needs to have a unique title and you should …

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Don't bury information in your content

Imagine visiting an online shop, and receiving a notification from your browser that this site is not secure. You’re probably not so eager to buy something there and provide this website with private or sensitive information. The days of self-serving, scammy, and spammy SEO are long-gone. And that’s …

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Don’t forget cloaking

I always thought if it improves user experience and is better than what’s there in those long tail searches at present, who’s complaining? Every page after the fourth only receives 0.2% of all traffic, and most get much, much less. Search engines aren't good at completing online …

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The worst advice I've heard about analysis

Provide high-quality content on your pages, especially your homepage. This is the single most important thing to do. If your pages contain useful information, their content will attract many visitors and entice webmasters to link to your site. Which means you have to be good at cross-platform marketing. SEO is …

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Small but important things to observe about citations

The best domain name lookup tools go beyond your immediate enquiry and search for known popular keyphrase variants of your chosen phrase. High authority links are great, but in my opinion, relevant links win the game every time. One common approach to fix this is to use cookies to track …

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Check & Review Google Analytics Account

Google won’t thank you, either, for spidering a calendar folder with 10,000 blank pages on it, or a blog with more categories than original content – why would they? When it comes to improving the page rank of a webpage, none other than backlink comes to the rescue. Backlinks …

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A few words on indexed pages

They simply have no concept that it’s even there. As you come up with evergreen content ideas, consider your topic, industry, and business. Brainstorm the type of content that will build a foundation of information your target audience will seek. You should ensure that the first paragraph or so …

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Invest in scraping

Few people, however, understand how search engines actually work. In order to improve rankings for long-tail keywords, make sure that they’re present in your main body copy and page titles. If your website structure doesn’t allow for this, attach a blog or news feed to your site and …

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How you will benefit from site submissions

SEO works best when it is tailored to the Website, rather than forcing a Website to comply with a specific list of SEO requirements. You’re not optimizing for search if you require every Website to do the exact same things. On the internet, the de facto “language” of structured …

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SEO feels like a foreign language

It’s not that keyword text doesn’t matter, but starting with a focused content strategy will help you identify audiences and topics that should guide your keyword selection. One of the most effective places to deploy your keywords is in the first full text block that Google sees, the …

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